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Lost audience targeting
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  • 1. Film, Television and Music
  • 2. Text-Genre/RepresentationIndustryAudienceThe ExamTelevisionMusicFilmThe 3 areas of the media we cover areFilm, Television and MusicThe question topics are, Audience,IndustryAnd Genre/RepresentationMedia We choose exam Question on;Audience Response,Audience targetingCRASHGenre ConventionsDigital technology,Industry success andimportance, InternetImpact, RegulationsSpecific Question types
  • 3. Lost series 1 Episode 2“The Pilot part 2”Use Pages 7,8,9 to record notesExam Questions from the past 4 years, which link to T.V textsAudience Targeting1.Most texts target a range of different audiences, how true is that of your chosen text?2.How do your chosen texts attract their audiences?3.Explore the different ways your three main texts attract their audiences..Audience Response1.Explore the different ways in whichaudiences and/or users respond to yourchosen textsAnswering Audience Targeting QuestionTo answer the audience targetingquestion you must ensure you considerwho would gain a positive reading of thetexts. You must also consider why thatparticular audience would gain thisreading?You must back this up with theory andnarrative descriptions (scenes)
  • 4. gender, race, physical appearance, subcultures, dress and agejackkatecharlyjohnHurleysoyashannonsayiidBoonclaresunjinwaltmichaelRepresentationstereotypesfeminism
  • 5. 1.Identify who is the intendedtarget audience?Active/Passive/Mainstream/Niche2. Justify three conventions whichyou feel proves the target audienceyou stated is correct.3. Evidence those conventions withnarrative evidence.
  • 6. LostAudienceThe use of an ensemble castCreating lost as a hybrid genreThe use of a neutral locationwithin the narrativeUse of the ScoreUse of Enigma CodesNarrative Structure
  • 7. An ensemble cast is a cast in which theprincipal performers are assigned roughlyequal amounts of importance and screen timein a dramatic production. This kind of castingbecame more popular in television seriesbecause it allows flexibility for writers to focuson different characters in different episodes.A benefit of the inclusion of an ensemble castis the fact that the audience can identify withone or two of the narrative issues of differentcultural and society group. For examplestereotypical view points of; Hurley-large,Sayid- bias representation of foreign muslims,Shannon- “Vain unintelligent young Blonde”Reiginol accents and stereotypedcharacteristics that go with it.1) An Ensemble CastRace Gender NationalityAgeThis will of course attract a wideraudience and conform to more areas ofthe uses and gratifications theory.Compare losts cas to simply having a allwhite, British, middle aged, middleclass male cast.
  • 8. 2) The use of a neutral location within the narrativeLost is of course set on a mystical island away from settings and locations whichcould gratify the audience and help them gain a preferred reading. For example aoffice environment could alienate the young. A school/University environmentcould alienate the middle aged, a location such as Baltimor USA could alienate theBritish or even middle class, where as a location such as Cambridge could alienatethe working class.This mystical environment/location couldalso act as a sense of escapism. Taking thwaudience away from the familiar andeveryday lifeUses and Gratifications TheoryEscaping, or being diverted, from problems
  • 9. *Frenetic chase scenes*High use of specialeffects*Fast pace cut durations*increase tensionthroughout the text untila climax/ending*Love interest that bothhinders and supports themain quest.*Use of Enigma codesAction Fantasy*Charactersundertake a Quest*the use ofsupernaturalphenomena as aprimary element ofnarrativeLost is classified as a Hybrid of; Action, Adventure and Fantasy. By creating lostin this post modern form, it mixes genre conventions to create a new identity andbroadening its audience by not pigeon holding individual genre conventions andexcluding viewers who hold an oppositional reading of them3) Lost as a Hybrid genreGenre Conventions;Science Fiction*The narrative exploresrationally alternativepossibilities*Unlikely events arejustified by scientifictheories*Discovery or applicationof new scientificprinciples
  • 10. The use of Enigma CodesAn ENIGMA CODE controls what the audience sees or knows. It is a question amedia text will give to an audience and then proceed to solve whilst gaining theattention and interest of the audience.When the readers recognise these codes,they get pleasure of the text and this pleasure is enhanced and emphasisedwhen there is overlap between the fictional narrative (what the audience iswatching) and the real narrative of day to day existence. In other words, thecloser the makers of the text come to representing recognisable codes from theaudiences own lives, the more pleasure of the text the audience gets.
  • 11. Narrative Structure – Todorov? Propp?
  • 12. 6. The use of the Score-Non Diegetic Sound is sound where the source can not be seen.-A film score is the background music of a film. The term soundtrack may be confused with filmscore. A soundtrack, however, contains everything audible in the film including sound effects anddialogue. Soundtracks may also include songs featured in the film as well as previously releasedmusic by other artists. A score is written specifically to accompany a film, by the original filmscomposer. Each individual piece of music, within a films score, is called a cue and is typically acomposition for instruments.-The purpose of the Score is to help the audience feel the same emotion as a character within thetext at that particular time.