Corporate overview

1. Saffron Digital
Corporate Presentation
Fall 2008
Chris Rovtar
Executive Vice President North America
203-550-5671
chris.rovtar@saffrondigital.com

2. Saffron Background
Saffron Digital enables mobile operators, media companies and brands to engage the digital
consumer and deliver compelling and relevant products and services.
Over the last four years we have developed a robust carrier grade digital platform that is directly
integrated into Vodafone, T-Mobile and O2 and delivers a range of services for international clients
such as Disney, Nokia, EMAP and IPC media.
Our services range from fully hosted converged platform solutions for mobile operators, web based
full film services for handset manufacturers and building and running mobile services for content and
IP owners.

3. Our Product Range
Video Advertising
Video on Demand Ad serving
Video on Demand
Campaign
Plus+
management
Side load
Encoding
‘On-the-fly’ video
delivery

4. Video On Demand
This is our proprietary mobile streaming solution that enables the
delivery of long form content (from full film and TV programmes to
shorter clips) to the mobile. Its features include:
‘Long Pause’ - Stream is automatically bookmarked and can be resumed at
any time where consumer left off (for example, losing coverage or handset
loss).
Chapter select – Select long form content by chapter
‘My Video Library’ – Easy access to purchased files through a WAP library
‘My Expired Library’ – Easy access to lapsed purchases for re-purchase
Billing flexibility – We can set rental times, provide unlimited access or
subscription based models
Looped channels – Whole looped channels with multiple access for one
price
Ad funded / supported content – Ad serving and management provided via
Saffron Connect, our ad serving solution.

5. Video On Demand Plus+
This service was developed for T-Mobile (UK) as a way to encourage consumers to buy longer form
video, whilst avoiding the problems consumers have had with existing Mobile TV services.
Video On Demand Plus+ allows users to watch, pause and resume video on their PC as
well as phone. It is the first service in the market that enables customers to view streamed video on
mobile, stop viewing, and continue where they left off (book marked) on their PCs
Video On Demand Plus+ launched on the T-Mobile network in the United Kingdom in September.
Play, Pause and Resume on whichever device you are using at the time.

6. Side load
Sideloading is a process used to move a file between two computers or a computer and a peripheral device
(e.g. phone).
The most common way to sideload content is via a USB interface. However, a memory card reader can also be used to
transfer a file.
Sideload Benefits
Traditional E-commerce for a Mobile Product
Content will be purchased online via credit card.
Cheaper for Consumer
Using the PC as the purchase mechanic and download tool avoids costly mobile data charges, which could be prohibitive to
an off portal service.
Convenient
In many cases, the download will be significantly faster than transferring over the air (OTA).
Secure
Using OMA DRM 2.0, the downloaded file will be pre-encrypted to the lock to the specific handset and will not be playable
on the PC.
Other Benefits
Excludes operator billing
Similar to iPod in terms of consumer education as how to load their device
Great marketing tool for website
Companies can hand out vouchers or place them in the box/bag for films instead of expensive preloads
Motorola
Saffron enabled Motorola to launch a video download store, and