Chris McCraw gave a presentation at Elevate Summit Austin 2016 on tactics for increasing effectiveness across companies. He identified key areas to focus on, including having up-to-date product knowledge, improving interactions with sales, and fixing the feedback loop with product management. While problems have been identified, scalable solutions that are welcome by others are still needed. McCraw suggested generating respect, meeting others on their terms, giving something back, and having fun as tactics to increase effectiveness across companies.