Presentation about a client conference I produced for Recombinant Data, a healthcare data management and analytics software and services company.

1. The Transformational Power of Data
Explore. Share. Discover. Network.
Boston
July 22-24, 2012

2. What’s New? A lot!
• Upgraded event location
• Integrated marketing and promotion
• Added special events
• More networking time
• More content
• Hands-On Lab
• Sponsor Showcase
– Revenue generator
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3. World-Class Conference Venue
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4. Integrated Marketing
Brochure
Conference Web Site
Interactive Invitation
Email and Telemarketing 4

5. By the Numbers
4 Major Sponsors
69 Registrants
1 Successful Client Conference
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6. Two and a Half Days
…and many hours of preparation and planning
by many people
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7. 69 Registrants. 78 Attendees.
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8. 43 Participating Organizations
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9. 27 Client and Guest Presenters
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10. 18 General and Breakout Sessions
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11. 4 Global Partners in Sponsor Showcase
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12. 5 Demo Stations in Hands-On Lab
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13. Sunday: Welcome Reception
Sunset Sail Aboard the Liberty Clipper
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14. Dinner at Boston Beer Works - Fenway
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15. Next Steps
• Gather content from moderators and presenters
• Publish on conference web site; alert attendees
• Follow-up on incremental business opportunities
uncovered during conference
• Capitalize on relationships for marketing and PR
• Revive Recombinant users group on LinkedIn
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16. Thanks
• Tess Cunard – Research, planning, logistics, catering, registration, T-
shirt design…and stellar juggling
• Bill Stetson – Managing Sponsor Showcase, registration systems,
collateral development, print production and being a utility player
• Dave Legge – Audience acquisition…and humor
• Lisa Joubert – Conference web site development
• Mike Klumpenaar, Jinlei and Product Management for making the
Hands-On Lab a reality…and a success
• Gregg Capone and the Delivery Team
• Moderators: Aaron, Bruce, Dan, David, Dina, Jason, Mark, Matvey,
and Peter
• Casey Tucker: Photography
• Joanna Cummings: Early stage planning and brainstorming
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