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Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
Sindhu Balu_Pathways_ChemE magazine_Jan.12
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Sindhu Balu_Pathways_ChemE magazine_Jan.12

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Anna University's Chemical Engineering monthly e-magazine

Anna University's Chemical Engineering monthly e-magazine

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  • 1. 2
  • 2. Dear Readers, We wish you a Happy New Year 2012, on behalf of our Pathways Team! Let this year be prosperous and happening for all our readers !! With the new year eve, most of us would be busy in grooming our self the best, to look the best. Hence, we have the main story on the chemistry behind beauty and an exclusive interview with Naturals, MD of Naturals, the chain of beauty sa- lons, adorning our country. So, which is the best company to look for FMCG products, especially beauty ones. To best suit the main story company profile on HUL is being in- cluded. And it’s all predicted that the world is going to End!! Is it true? An article spotlights on the science behind it!! With many more articles to excite you , we present you our New Year Edition!! Happy Reading !! Editor Sindhu Balu Editorial Team Chaparala Sree Vidya Purnima Naresh Mangnani Vikram Gowrishankar Maya.P.S Joint Editorial Team Hemalatha.J Nivethika Sundararajan N.Vinisha Mehdi Ali Mirza V.P.Venkateshwaran Rohit Chanchal Cover Design Prasanna Venkatesh.K -Sindhu Balu Final Year ChemE EDITORIAL BOARD 2 Reach us here: pathways@chemfluence.com From the EDITOR
  • 3. SKIN DEEP Pg.No. 5 10 9 7 11 414 13 815 3
  • 4. Chemfluence, is a national level technical symposium organized annually by the Department of Chemical Engineering, A.C.Tech, Anna University. With an array of events spread across three days it seeks to provide a platform for dexterous Chemical Engineers across the nation to show off their technical powers and develop their full intellectual potential. With innovation as inspiration and technical knowledge as a tool, Chemfluence aims at bringing a complete transformation to the very grassroots of the field. Chemfluence gives an opportunity for engineering students to look beyond their course and curriculum, to roll back their sleeves, with the technical wand in their hands and do some real magic. With renewed energy, fresh high spirits and changed minds, we are indeed ready to break new frontiers. We plan to esca- late Chemfluence 2012 to a completely new dimension. With many new events this time, we invite you to participate in Chemfluence, which will make your effort worthwhile!! Were you waiting for one of the Biggest Chemical Fest of India? Were you waiting for the right moment to showcase your potential? Were you thinking of the platform to perform which will make every head turn? Then your WAIT is over!! LET YOUR GREY CELLS MEET THE GRANDEUR!! Chemfluence IS HERE !! An online Chemical trading game, where you could learn the nuances of Chemical Industry. Let out the investor in you!! Event starts by Feb 1, 2012!! A chemical Exhibit which is sure to excite you!! Get yourself dunked in science! Participate and win the Chem Icon 2012 Title!! For more exciting events and further details log on to, www.chemfluence.com 4
  • 5. SKIN DEEP Beauty is only skin deep, but the products we use to attain may penetrate far deeper. Cosmetics—makeup, creams, fra- grances—have been around for thousands of years. Beauty rituals are ancient, but most of the chemicals we now use to adorn our faces and bodies are not. Over 5000 synthetic chemicals—not all safe or even tested—pervade the cosmetics market, and in some case our bodies. Slathering, powdering, spiriting... The skin is the body's larg- est organ and its shield against the environment. But it is a porous protector, allowing some substances in and others— most notably moisture—out. Some compounds that are applied to the skin's surface can be absorbed into the body, including the estimated four pounds (1.8 kilograms) of lip- stick an average lipstick-wearer consumes in a life- time, according to the Environmental Working Group (EWG), a nonprofit public interest organization based in Washington, D.C. What’s in the product? As chemistry has ramped up in the past century, ingredients in cosmetics have become increasingly complex and cutting- edge. A single exposure to any of them is unlikely to cause harm, but daily exposure over a lifetime may add up. Since there is no long term test to rely on, industry critics express concern over new ingredients, and say that some older ones trigger cancer in animals. Let's consider the main accesso- ries without which most women cannot live!! LIP STICK - A Poison Kiss: We are a culture in love with lipstick – a love that for many women starts early. A 2004 survey of cosmetics use on girls aged 7 to 19 found that 63 percent of the girls aged 10 and younger reported using lipstick. NAIL ENAMEL-The Sheen Cover: Over the last several years, scientific studies have shown a correlation between health problems in nail salon workers and daily exposure to chemicals in nail products. Three chemicals of particular concern are toluene, formaldehyde and dibutylphthalate, nicknamed the “toxic trio.” Toluene helps create a smooth finish across the nail and also keeps the pigment from separating from the liquid in the bottle. It is a common volatile solvent that is released into the air and can impact the central nervous system. It can also cause irri- tation of the eyes, throat and lungs and is a possible repro- ductive toxin. 5
  • 6. Formaldehyde, which is used as a nail hardening agent, is also a vola- tile chemical that can evaporate into the air of a salon which is known to cause cancer. Dibutyl phthalate (DBP) is a plasticizing chemical, added to nail polishes to provide flexibility. DBP exposure can affect thyroid function. FRAGRANCE: The scents in products we wash beautify and deodorize which may be enhancing our allure, at the cost of allergic reactions. A 1998 study found that, after nickel, fragrances were the second most common cause of allergic contact dermatitis; dermatitis, or inflamed skin, is a form of eczema, according to the Academy of Dermatology (AAD).Natural and organic fra- grances such as peppermint oil can be as irritating as synthetics, warns researchers, who adds that eucalyp- tus and wintergreen oils are poten- tially lethal. HAIR PRODUCTS:  Shampoo It contains 70 to 80% water plus detergent, perfume and condition- ing oils. Harsh ingredients include formaldehyde and quaternarium 15. “Oily,” “dry,” or “normal” classifica- tions depend on how much condi- tioning oils a shampoo contain. And dandruff shampoos contain irritants like selenium sulfide, coal tar, resor- cinol and cresol; if you are sensitive to them, they even make dandruff worse.  Hair dyes Dark hair dyes have been suspected for cancer since years. Even though it contains potential carcinogens like coal tar, paraphenylenediamine (PPD) one has to constantly use for years to increase the risk of rare cancers. But temporary hair dyes such as auburn coloring mousse can run and irritate the eyes if you get caught in the rain. PRODUCT CHEMICAL EFFECT Dandruff shampoos and anti-itch creams Coal Tar Human carcinogen Nail polish, eyelash adhesive and hair dyes as Formaldehyde Immune-system toxicity, respiratory irrita- tion and cancer in humans Fragrance Phthalates Endocrine disruptors and may cause obe- sity Men's hair dye. mascaras Lead and Mercury Brain-damaging, Neurotoxic Sunscreens Nanoparticles (zinc oxide and tita- nium dioxide nanoparticles) Damage brain cells Hair dyes P-Phenylenediamine Severe allergic reactions With every cosmetic being just a chemical mix, what are we supposed to do now? EITHER YOU FLAUNT BEAUTY, AND STYLE YOUR WORLD, OR BE CAUTIOUS AND LIVE A COUPLE MORE YEARS WITH SIM- PLICITY!!The ball is in your court always!! ;) - Sindhu Balu, Final yr, ChemE 6
  • 7. Alas! 2012, the year of controversies is here at last! So will it really answer all our anticipations about the “Judgment Day”? Is it really true that our future is very near to its end? My wish would be “Hopefully NOT (fingers crossed)”. But our ancestors were pretty sure that our lives are going to be changed (or may be destroyed) by the end of 2012. And they even created various prophecies and books regarding the end of the world to make sure that we face the end bravely! But being educated people, we will not blindly believe in all these predictions alone, because we know how much these predictions came true in 1999! So let’s see what are the few scientific reasons given by scientists for the catastrophic events that MIGHT occur at the end of this year. Slip-Slop-Slap- BANG! We all know the Earth is surrounded by a magnetic field that shields us from most of the sun’s radiation. What you might not know is that the magnetic poles we call north and south have a nasty habit of swapping places every 750,000 years or so – and right now we’re about 30,000 years overdue. Scientists have noted that the poles are drifting apart roughly 20-30kms each year, much faster than ever before, which points to a pole-shift being right around the corner. While the pole shift is underway, the magnetic field is dis- rupted and will eventually disappear, sometimes for up to 100 years. The result is enough UV outdoors to crisp your skin in seconds, killing everything it touches. 2012 Planetary Galactic Alignment On December 21, 2012 the plantery alignment of the earth, moon, sun, and galactic center of the Milky Way will occur. NASA agrees with the event occurring, yet it is unknown what the effects will be. Many different cultures from the past along with current scientific predictions give different explanations including the raising of frequency, solar flares, photons, and possible cataclysmic changes to the earth re- lated to the 2012 Alignment. The Atom Smasher Scientists in Europe have been building the world’s largest particle accelerator. Basically it’s a 27km tunnel designed to smash atoms together to find out what makes the Universe tick. However, the mega-gadget has caused serious concern, with some scientists suggesting that it’s properly even a bad idea to turn it on in the first place. They’re predicting all manner of deadly results, including mini black holes. So when this machine is fired up for its first serious experiment in 2012, the world could be crushed into a super-dense blob -the size of a basketball. Sun Storms Solar experts from around the world monitoring the sun have made a startling discovery that our sun is in a bit of strife. The energy output of the sun is, like most things in nature, cyclic, and it’s supposed to be in the middle of a period of relative stability. However, recent solar storms have been bombarding the Earth with so much radiation energy, it’s been knocking out power grids and destroying satellites. This activity is predicted to get worse, and calcu- lations suggest it’ll reach its deadly peak sometime in 2012 So my conclusion is that, let’s hope that all this won’t affect us terribly so that we’ll be able to tell our grandchildren that we were all dorky enough to sit and read all these stuff to make sure we live long ! -Sruti Srikanthan Final year ChemE 7
  • 8. English?!! Quite a complicated language! Isn’t it? E.g. Given below are the pictures which represent different forms of English words. Guess its class by the picture. For those who missed, English Language awaits you in Pg. no. 11 Rebus Puzzle 1 76 54 3 2 8
  • 9. An interview with C.K.Kumaravel , Co Founder and MD of NATURALS, who pioneered the concept of Unisex Salons in India and revolutionized the beauty and styling indus- try in our days. - Sindhu Balu, Final yr, ChemE Naturals, the name is synonymous today with beauty care and styling in India. With 114 sa- lons dotting the busiest areas in South India and at least 4 new branches getting operational every month, Naturals is acknowledged as the most happening chain of beauty care centers in India. From its modest beginnings a decade back, Naturals Beauty Salon has grown today to be acknowledged as the industry leader and trend setter for its innovations and uniquely suc- cessful operation and service formats. Unisex salon is a concept popularized by Naturals and has today become the fastest growing salon chain in the country. What is the platform for an entrepreneur to rise? CKK : When he finds a problem and when he believes that he can provide a solution to the problem. And the immediate reflex is , how to recognize the problem. When people are unhappy over a situation, you can find an opportunity over there. An entrepreneur is vigilant to his surroundings, to find his target audience. What made you venture into the 'beauty' industry? CKK:The middle class people were not much inter- ested in grooming themselves. Also, the quality of the salons they were subjected to visit was not good. I per- sonally felt that, they deserve more than that. So I wanted to give them a quality grooming experience which they can afford. Where was your first outlet started and why there? CKK:Naturals first outlet was started in Nungambak- kam, where many other leading salons were located. I had a conviction that, if I succeed there, I could suc- ceed anywhere. And I chose the franchise network, as it would lead to better branding, training and many more jobs. - Sindhu Balu, Final Yr, ChemE Naturals have around 118 outlets today in south In- dia, providing job opportunities for over 500000 peo- ple. What is the major cause for the steep rise of the beauty salons today? CKK:The answer lies just in a word. 'IT'. IT revolution have spurred all these changes. We are the support structure to them. We provide the avenues for peo- ple to spend!! Having your better half, as the CEO of Naturals, what is your stand on Women Entrepreneurship? CKK:Women entrepreneurship is synonymous to job creation. Given a framework, they give the best to THEM, FAMILY and SOCEITY. They are far intelligent and meticulous than us. Do you think a business background is needed to be- come an entrepreneur? CKK: I think you would know AMBHANI and NARA- YANA MURTY! They answer you!! 9
  • 10. Difference between an employee and an entrepreneur? An employee stops learning, once he gets a job. An entrepreneur starts learning, once he gets his job Do you consider an MBA would aid an entrepre- neur? CKK:Business is analogous to swimming and cycling. You cannot study it. Only practice it. What do you like to say to our budding entrepre- neurs? CKK:Just think! Why do you want to be rich? Good people should be rich or else you allow bad people to get rich. Enthusiasm and entrepreneurship are contagious. Live by 3 E'S! Education, Experience and Environment. What books you like the young generation to devour? CKK: I liked these books very much. The Magic of Thinking Big -David Schwartz The 7 Habits of Highly Effective People-Stephen R. Covey Listen to audio books while travelling, jogging, etc. That will help you a lot. What is your word to our students? CKK: EACH Person can make a difference- Mahatma Gandhi ( Written in American Parliament) Curious Mind! WHO HAS GOT THE FISH AS PET? There are 5 houses in a row and they are in 5 different colours.In each house lives a person from a different country.Each per- son drinks a different drink,plays a certain sport and keeps a certain pet. No two people drink the same drink,play the same sport or keep the same pet. Clues: *The British lives in red house. *The Swede keeps dogs *The Dane drinks tea *The green house is on the left of the white house. *The green house owner drinks coffee *The person who plays polo rears birds *The owner of the yellow house plays hockey *The man living in the house right in the centre drinks milk. *The Norwegian lives in the first house *The man who plays baseball lives next to the man who keeps cats 10
  • 11. I have some pencils and some jars. If I put 4 pencils into each jar, I will have one jar left. If I put 3 pencils into each jar, I will have one pencil left. Find the number of pencils and jars. Solutions in pg. no. 14 -K.Shriram, Second Year, ChemE Language Snacks!! Confused still?? Once I mispronounced a word and someone said that was a good malapropism. It took me some time to figure it out. That led me to write this article. Have a look at this and try to prevent the situation :D Some words are peculiar in English. It is to be seen that these words have been given a nomenclature!! 1. Anagram A word or phrase or name formed by rearranging the letters of another. Example: Eleven plus two is an anagram for Twelve plus One Cognate: If the anagram created relates in some way to the original word or phrase it is known as Cognate. The example above given is a cognate!!!! 2. Spoonerisms Spoonerisms are words or phrases in which letters or syllables get swapped. This happens accidentally in slips of the tongue (*tips of the slung) Example: Wave the sails (Save the whales) *Nickname for spoonerism 3. Oxymoron: A figure of speech or expressed idea in which apparently contradictory terms appear Example: Definite maybe 4.Pangrams: These are sentences that use every letter of the alphabet. Probably everyone would have known one. Example: Pack my box with five dozen liquor jugs. 5. Malapropisms: The mistaken use of a word in place of a similar sounding one is known as malapropisms. Example: My sister has extra-century perception. Instead of extra-sensory, extra-century has been used. This is different from spoonerisms. 6.Tongue twisters: The name tells the meaning. Example: Freshly fried flying fish 7. Palindromes Palindromes are words or phrases that read the same in both direction. Example: Race car SOLUTION TO MATH MAGIC!! -Hemalatha.J Third Year, ChemE 11 1. Basically it is solved as 2+3=5 *2=10 The two numbers are first added, and then the an- swer is multiplied by the first number to get the FINAL answer. 2. It is eight, as 2*3=6, then next number is 7, 2*7=14, next number is 15, 2*15=30 1. 7*2= 14 2. 7*5=35 3. 7+5=12*5=60, inverse= 06 Answer is 143506
  • 12. With Regards, ChemE It was 26th of July and you all know what I mean. I was there when it was happening. I saw one of India’s biggest cities being punished by Poseidon. Mumbai, my hometown was pretty much drowning and I was having a blast on the terrace of my house. So much fun it was, getting drenched! My brother and I danced in the rain till the water actually started seeping into the rooms from the top and my mom started losing it. What was really comical about this situation was that the top floor of the house was getting flooded while the bottom floor was absolutely fine. My mom started collecting the seeping water in buckets drop by drop. My dad came to the wall with the seepage and gave it his classic Holmes look. “Something is wrong” he said and ran to the terrace. My brother and I fol- lowed him. My dad is a bit of a daredevil. He looked at the pipe that was supposed to drain the all the water from the terrace into a sump. It was clogged with debris due to the storm. So he jumped into the passage that led to the pipe (please do not try this at home). Once he reached the pipe he started pulling the leaves-monster out. That moment, that very moment, was per- haps the scariest one of my life. My dad almost got sucked in. I stared in horror while my dad continued his macho stunt. So the question is why did he get pulled in? Why was the force so large? Vortex formation! When a free surface liquid vortex is formed, gas entrainment will occur and vapor or gas is pulled by the liquid surface to exit together with liquid via a nozzle or hole. This can cause some serious issues. The gurgling sound that you hear when water goes down the sink or water closet, is caused by the vortex forma- tion and gas entrain- ment. In many houses plumbing vents are provided not only to exhaust sewage smell but also to equalize the pressure in the drain pipes so that the water can flow easily. I used to do this as a kid and tell my dad it was a magic trick: Dip a drinking straw into a glass of water. Cover the mouth end of the straw with a finger and pull the straw out, the water doesn’t flow out. This is what happens if the air pres- sure is not equalized. Remove your finger and the water will flow. We know that gas entrainment into the casing of a centrifugal pipe can cause cavitation. In any pipe- line if there is a high pressure zone, the entrained gas can cause some serious equipment damage. Mostly if the pressure doesn’t get equalized the water moves very slowly. So at an industrial scale in various processes those involve vapor-liquid contact, draining of the liquid can lead to vortex formation and hence, poor separation or excessive pressure drop. A simple device exists that breaks the vortex and it’s called the vortex breaker. I found a good image in Google and to understand the structure of the vortex breaker, you should remember some of the Engineering Graphics we learnt in the first semester - Purnima Final Year, ChemE 12
  • 13. THE SOLAR POND A salinity gradient solar pond is an integral collection and storage device of solar energy. In an ordinary pond, the sun’s rays heat the water and the heated water from within the pond rises and reaches the top but loses the heat into the atmos- phere. The net result is that the pond water remains at the atmospheric temperature. In a solar pond, the water that is warmed is unable to rise to the top due to the salt concentration. Therefore, the warm water stays at the bottom of a pond and gets hot- ter and hotter with the more sunlight it receives. Discovery & Working of the Technology Salinity-gradient solar pond was first observed in Transylvania in the early 1900s. Natural salinity-gradient ponds or lakes form when fresh water flows onto salt brine and mixes to create a salinity gra- dient. Most ponds are man-made. Once the pond is dug, the pond must be lined with an impermeable lining. Then the pond is filled with salty water. The water warms when sun rays fall and then divides into three layers.  The surface zone, or UCZ (Upper Convective Zone), composed of primarily freshwater is the top layer.  The storage zone or LCZ (Lower Convective Zone) is very hot, 70°– 85° C, and is very salty, collects and stores solar energy in the form of heat  NCZ (Non-Convective Zone) separates these two zones. It is the important gradient zone. Here the salt content increases as depth increases, thereby creating a salinity or density gradient. Solar pond can be used as an energy source. A pipe is placed at the bottom of the pond and draws the warm/ hot water out of the pond by a pump and is circulated through a piping system that utilizes the heat. Once the water has run through the pipe it is deposited back into the pond in the storage zone so that, water can be heated again. Some operating solar ponds in the world :  The Bhuj solar pond : The construction of the 6000 m2 pond started in 1987 at Kutch Dairy, is 100 m long and 60 m wide and has a depth of 3.5 m. It supplies process heat to the Kutch Dairy. The pond attained a record 99.8 °C under stagnation.  The El Paso Solar Pond: This is a research, development, and demonstration project initiated by the University of Texas at El Paso in 1983. It has operated since May 1986 and has successfully shown that process heat, electricity, and fresh water can be produced in the southwestern United States using solar pond technology.  The Pyramid Hill solar pond: It is a 3000 square metre solar pond located at the Pyramid Hill in northern Victoria to capture and store solar energy using pond water which can reach up to 80°C -Salt gradient Solar pond near Bhuj 13
  • 14. ADVANTAGES:  Environmentally benign  Produce electricity by using the hot water produced to spin a turbine which gener- ates electricity.  Helps in desalination since the top layer of water is fresh, potable water.  Low cost. Aside from the labor costs of constructing a pond there are only few reoccurring costs to maintain pond. DRAWBACKS:  Requires a large amount of land.  Not the most efficient way of capturing the sun's heat and turning it into en- ergy. Typically, only 30% of the sun's heat penetrates deeper than two feet in water.  Once a solar pond is built, the productivity of a solar pond cannot be increased.  Can lead to salt pollution of land and ground water if lining is not sealed properly.  Inexpensive land, water and salt are essential for economic viability. On the upside, solar ponds can complement commercial electricity production. As the use of oil and coal for electrical and heat production faces more scrutiny, solar ponds will be a nice addition to the renewable and environmentally friendly energy sources. Research is now concentrated on reducing the costs and improving the performance of commercial solar ponds. -Nishevitha.U.G. Final Year, ChemE Math Magic ! 1. If 2 + 3 = 10 7 + 2 = 63 6 + 5 = 66 8 + 4 = 96 Then: 9 + 7 = ???? 2. Which one of the numbers does not belong in the following series? 2 - 3 - 6 - 7 - 8 - 14 - 15 - 30 3. If 5+3+2=151012, 9+2+4=183662, 8+6+3=482466, 5+4+5=202504, what will 7+2+5=? Solutions on Pg.No. 11 - Nivethika Third year, ChemE 14 Solution to Curious Mind: 1.The German has the fish as pet 2.16 Pencils, 5 Jars
  • 15. Mom: Baby! Get up, time for school…….. Boy :mama two min ….. Mom: Getting late……get up…. Who’s gonna use Shah Rukh uncle’s tooth paste today?????? Boy: Me….me...coming mama….here’s my brush mama… Mom: That’s my boy. Boy: Mama, can I brush twice a day? Mom: sure baby… Here we have our proud mom! Thanks to the HUL and the advertiser Shah Rukh Khan. The R&D group of HUL rightly could visualize, what the customers want and bring in the products worth the price with quality, extravagant look, stylish hues which the products feel lucky to have been clad into. No wonder, one in three people in India is a proud con- sumer of HUL . The christening of the company dates back to about 75 years and perfectly portraying the patriotism even by the name. 75 years 40 manufacturing sites 400 Fast moving goods 670 live patents 15,000 employees 6.3 million outlets 700 million customers Hindustan lever limited CEO, Mr. NITIN PRANJAPE takes pride in its staggering numbers where the numerals leaves anyone gaping at the success of the conglomer- ate. In 1931, HUL set up its first Indian subsidiary, Hindu- stan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited in the year 1933 and United Traders Limited in 1935 which were merged in 1956 and was called as the Hindustan Lever Limited. The company was renamed in June 2007 as “Hindustan Unilever Lim- ited”. We have our proud ‘HUL’ which also can be said as a 52%-owned subsidiary of Anglo-Dutch giant Unilever. The Per annum Turnover of HUL is Rs.546.61 crores. (Q3Set). Sixteen of HUL’s brands featured in the ACNiel- sen Brand Equity list of 100 Most Trusted Brands Annual Survey (2008) and has been recognized as a Golden Su- per Star Trading House by the Government of India. HUL was one of the eight Indian companies to be featured on the Forbes list of World’s Most Reputed companies in 2007. HUL Says…… “We believe that helping society prosper and ensuring a sustainable future for the planet goes hand in hand with our goal of ensuring growth that is competitive, profitable, and sustainable for our organization” WHO AM I?! 15
  • 16. Well, how can we forget the tagline “Getting dirty is good” which serves as a statement of reasoning for the kids for their mischief. Life has been made easy with its products ranging from nutrition & hygiene, personal care for hair, skin, culinary products, food stuffs which also include jellies, ice creams, sauces, jams etc. Their brands include Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr, Annapurna, Kwality Wall's. The names of each of their products have their own sig- nificance as we can relate each of the names to the real life and their taglines add credibility to the products. These branded possessions like “Fair&Lovely” and”Fair&Handsome” advertised by Ms. Asin and Mr. Charming, Surya has made many people feel good and beautiful about themselves emphasizing “Men do care”. Lakme, belonging to the cosmetic family performing its loyal duty of ornating ladies all over the world is part and parcel of HUL. Many of us would want a second person to pinch us. No challenge or risks, no fun or no money- a matter of fact, that keeps anyone tight lipped. The most challeng- ing part of any FMCG believing in competition, is the perfect supply chain management. By this we are aware of the practicality and the indigestible fact gives us hiccups, if the retailer’s shelves are devoid of the manufacturer’s product, they are replaced with the com- petitor’s products. There goes ”Now , excuse me, but you were late, I am not your better half to relieve you of a betrayal” good bye sir!!! I am a business man. Who would want to be reminded “Sir, we are into business!! ” The commencement of the project Shakti in 2001 in order to educate and employ the self help groups to be inde- pendent, where the Shakti ammas sell the HUL products where the unreachable are easily reached making their perspectives bigger, larger and greater. Lets call them Shakti Enterpreneurs HUL fights its way through the FMCG world competing with Colgate, Dabur, Emami, Godrej Consumer, Real, Marico, Gillette India, Bajaj Corp, Jyothy Labs, Amar Remedies etc. Whatever it is, every Indian will have his heart in atleast any one of their product!! HUL Success Mantra: - Srividhya Final Year, ChemE 16
  • 17. OUR MAJOR SPONSORS Orchid Chemicals & Pharmaceuticals Ltd (Orchid) was established in 1992 as a 100% Export Oriented Unit (EOU). Commencing operations in 1994, Orchid has achieved amazing and consistent growth, quantitatively and qualita- tively to emerge among the Top-15 companies in the Indian pharmaceutical industry in a short span of fifteen years of operations. Orchid's growth and positioning in the global pharmaceutical industry are indeed distinctive. A robust leadership position in the antibiotics space, a core competence in oral and sterile manufacturing, a broad-based multi- therapeutic coverage and an end-to-end connectivity over the pharmaceutical value chain, from discovery to deliv- ery, have positioned Orchid uniquely. Orchid is a leader in the use of environment friendly technologies. Orchid has invested substantially in zero-discharge manufacturing processes at its facilities and is considered a national show-case in environmental friendliness. Vision Enriching Lives through Innovation in Healthcare Mission "Discovery to Delivery" Orchid is a vertically integrated pharmaceutical company with established research, manufacturing and marketing capabilities across multi-therapeutic domains. We successfully leverage our penchant for science and technology to create niche products and manufacturing platforms leading to attractive growth. Chennai Petroleum Cor- poration Limited (CPCL) is a world class Refining Company with dominant presence in South India. CPCL, formerly known as CPCL plays the role of a Mother Industry sup- plying feed stocks to the neighboring indus- tries in Manali. CPCL’s products are marketed through IOCL. CPCL’s products are mostly consumed domestically except Naphtha, Fuel Oil and Lubes which are partly exported. CPCL has also made pioneering efforts in the field of Energy and Water Conservation by setting up a Wind Farm and Sewage Reclama- tion and Sea Water Desalination Plants. Today it enjoy the status of a global entity with operations in four countries; eight manufactur- ing plant locations in India and one each in UAE, Thailand and South Africa. The market leader in most of its businesses in its home market in In- dia, SRF is the world's 2nd largest manufacturer of both the Nylon 6 tyre cord as well as the belt- ing fabrics. SRF strives to ensure faster integra- tion of people, procedures and practices across global entities to build synergies and create value for its stakeholders. The multi-business corporate group SRF with head quarters in Gurgaon, India has over the years expanded its foot- prints beyond the national 17
  • 18. OUR PAST SPONSORS 18

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