Google Opening up to Developers - From 2 to 55 APIs in 3 years

Google Opening up to Developers From 2 to 55 APIs in 3 years April 8th 2008 Patrick Chanezon, Google, chanezon@google.com API Evangelist

Google APIs Evangelist: Patrick Chanezon
Paris - San Francisco
API Evangelist - OpenSocial
Checkout, AdWords
Software plumber
Java geek… in scripting rehab: Ruby, JavaScript, PHP, Python
Open Source: ROME, AdWords (Java, C#, Ruby)
Sun: Blogs, Portals, eCommerce
Netscape/AOL: LDAP, Calendar, App Servers, CMS, MyNetscape (RSS)
More on my blog http: //wordpress . chanezon .com
Links and slides at http://del.icio.us/chanezon/

Google APIs
Why are we doing do it?
Our mission: “Organize the world’s information and make it universally accessible and useful”
We can’t organize it all ourselves
14 Google APIs on http://code.google.com… and counting!
Google Data API
Calendar API
Maps API
AdWords API
Blogger API
Data APIs
Desktop SDK
Earth (KML)
Enterprise APIs
Homepage API
Related Links
Sitemaps
Talk (XMPP)
Toolbar API
Web Search API
(Circa November 2006, Mainz)

Google APIs
32 Google APIs on http://code.google.com… and counting!
Checkout API
Data API
8 services
Maps API
AdWords API
Ajax Search API
Ajax Feed API
Desktop SDK
Enterprise APIs
Homepage API
YouTube API
Sitemaps
Talk (XMPP)
Toolbar API
Google Web Toolkit
…
(Circa May 2007, Buenos Aires)

Google APIs
37 Google APIs on http://code.google.com/apis… and counting!
Checkout API
Data API
8 services
Maps API
AdWords API
Ajax Search API
Ajax Feed API
Desktop SDK
Enterprise APIs
Homepage API
YouTube API
Sitemaps
Talk (XMPP)
Toolbar API
Google Web Toolkit
…
(Circa September 2007, San Francisco)

Google APIs Today
Including 3 Platforms
(Circa April 2008, Redwood City) wget http://code.google.com/more/ -q -O - | grep products-short-desc | wc -l 55
Our mission (it has not changed): “Organize the world’s information and make it universally accessible and useful”
N Google APIs on http://code.google.com/apis… and counting!
Let’s script it so that I can reuse this slide

Google APIs Trends

API Technologies as Bridges
Advertiser Ads (AdWords)
Publishers - Ads (AdSense)
SOAP

Google APIs Grandfather
Nelson Minar
Created APIs at Google
Search API 2002
AdWords API 2005
2006, blog post “ Why SOAP Sucks” http://tinyurl.com/ykdy32

Kieden: an API Success Story
2005: 3 guys in an appartment in San Francisco with their Powerbook and one server
Mixed AdWords and SalesForce: created value
Used SalesForce platform for the UI and Database
AdWords API, accessed from their unique server, pushed to SalesForce
Product done in 6 months
Many SalesForce customers
SalesForce bought them that summer
Led to Google-SalesForce alliance in 2006

Salesforce for Google AdWords

User - Data (Gdata)
Buyers - Sellers (Checkout)
REST SOAP

Standard REST Plumbing for Google APIs
Each service wants their own Data API: standardize on a common REST Plumbing
APIs = Plumbing
"If I had my life to live over again, I'd be a plumber.” Albert Einstein

AtomPub for Google Data APIs
REST API, Based on Atom and the Atom Publishing Protocol
"The release of atom power has changed everything except our way of thinking…” Albert Einstein

First Google Data API: Calendar
GET, POST, PUT, DELETE Calendar Entries
Released in April 2006
“ ...the solution to this problem lies in the heart of mankind. If only I had known, I should have become a watchmaker." Albert Einstein

20 AtomPub based Data APIs
From Videos to Spreadsheets
"The secret to creativity is knowing how to hide your sources. Albert Einstein

Google APIs RESTful Standardizer “ 'Google Data APIs Protocol' is a horrible name. You can tell that ex-Microsoft employees had a hand in this effort. :)” Dare Obasanjo (Microsoft) Adam Bosworth on a bike

more quotes...
“ The benefit is that you'd have a single API that could be used to query, update, and index structured data on the web--anywhere on the web. It's a pretty powerful vision and something I didn't expect to see for a couple more years” - Jeremy Zawodny (Yahoo)

Some APIs are more complex: Google Checkout Charge CC 8 Merchant 1 2 Shopping cart (xml) User confirms purchase; CC authorized 4 Name, shipping address, email (xml) 5 Fulfillment 6 Ready to ship 7 Charge successful 9 Checkout 3 Ship 10 Fulfillment API Checkout API Account Initiate return 11 Refund API Order number, account 12 Payment to merchant via ACH

Don Isidro as a metaphor for Web Services
Detective, rational mind, knows a lot, infers the rest
Algorithms
People look for his advice on issues
Visit him in prison
Get answers, can get going with their lives

User - Data (Gdata)
User - Search results (Ajax Search)
User - Maps (Maps)
Ajax REST SOAP

Google APIs MapMaker: Bret Taylor
Created the Google Maps API in 2005
Starting the trend of Ajax APIs:
Ajax Search
Ajax Feed
Ajax Language
OpenSocial
+ = + + =

User - Data (Gdata)
User - Search results (Ajax Search)
User - Maps (Maps)
Build your own bridge (Google Web Toolkit, Gears, App Engine)
Ajax REST SOAP

Google APIs Godfathers: Chris DiBona and Greg Stein
http://code.google.com/opensource/
Google Open Source Program office
Summer of Code
Project Hosting
Over 1M lines of Google code open sourced in more than 100 projects

Platforms, Standards and Open Source
Making the web better, by solving big issues for developers:
Ajax Applications
Offline web applications
Social Applications: OpenSocial
Mobile applications
Scaling web applications: Google App Engine

OpenSocial: A Standard for Everyone

Gartner Hype Cycle

OpenSocial Hype Cycle

OpenSocial Trends: Yahoo!

Google APIs Guide: Hal Varian
OpenSocial is a straightforward application of chapters 8 and 9
“ Standards change competition for a market to competition within a market”
Network Effects
Lock-In and Switching Costs
Standards

Cloud Computing

Google APIs “Benevolent Dictator”: Guido van Rossum
The 55th API: Google App Engine (Announced yesterday)
BigTable and GFS exposed in Python
Google APIs: Auth and Mail
Automatic Scaling and Load Balancing
Open Source local development environment

Google App Engine
"We will encourage you to develop the three great virtues of a programmer: laziness, impatience, and hubris .”
Larry Wall , Programming Perl (1st edition), Oreilly And Associates
(see Jeremy Zawodny’s talk this afternoon for details)
Works for Python programmers too:-)
Larry and Guido, Credits Tim Bray http://www.tbray.org/ongoing/

Google APIs Leader: Vic Gundotra
Experimenting with Events
Platforms and Standards
APIs and S’mores

Google Developer Days

Hackathons
Hacker’s Marathons: Pizza, Beer and Code
Worldwide: Bangalore, Mexico, Buenos Aires, London, Mountain View,…
With partners: OpenSocial hackathons with MySpace, Hi5,SixApart, …

A two day developer gathering focused on pushing the boundaries of web applications. May 28-29, 2008 San Francisco Learn more and register at http://code.google.com/events/io

Conclusion
All Services can benefit from an API: “Innovation happens elsewhere” (Bill Joy)
Solve big problems for developers
All APIs should be self service
No ideology for technology choices: pragmatism wins
Listen to developers, Participate in the conversation
Open Source, Open Standards better than closed Platforms
Code speaks better than Slideware
Get started today at http://code.google.com/

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Google Opening up to Developers - From 2 to 55 APIs in 3 years

by Patrick Chanezon on Apr 08, 2008

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Google Opening up to Developers - From 2 to 55 APIs in 3 years Presentation Transcript