This document proposes creating a new Eastern European global food brand that would connect top quality food manufacturers from several Eastern European countries and export luxury food products. The goal is to leverage each country's agricultural advantages and use new technologies to produce higher quality foods for growing Asian and global markets. This would allow Eastern European economies and standards of living to rise by meeting demand for quality foods and developing members with funding from sales. The brand would operate through separate sectors for marketing, finance, supervision, and logistics to start operations and ensure high product quality is delivered efficiently to target markets.

1. Food For Thought
 Team: New Future
 Team leader: Nejc Lotrič
 Žiga Cajzek, Matej Brezinščak
 Ekonomska Fakulteta, Univerza v Ljubljani
 Slovenia

2. EASTERN EUROPEAN FOOD
MANUFACTURERS
 BELARUS, MOLDOVA, UKRAINE, SLOVAKIA, CROATIA
, SLOVENIA, GREECE
 Each of these countries have advantages because of
their location
 For example, Croatia is better in tomato production than
Slovakia
 Our goal: to connect top quality products from each of
those countries, and than export it as a luxury food brand

3. CHINAS IMPORT
 Last year: 70 million tonnes of grain and soybean
 8.45 million tonnes of vegetable oil
 12 % of domestic consumption are imports of farm products
 HOMI KHARAS STUDY FOR OECD
 Asia accounts for 28 % of the world’s middle class today. By 2020 that share
would double, and by 2030 two thirds of the world’s middle class would be in
Asia
 Asia’s middle class accounts for 23 % of total consumer spending. By 2020 it
will be 42 %, and by 2030 it will keep rising further to 54 %
 Asian economy is growing  the purchasing power is rising  demands for
luxury goods are getting higher

4. Our vision…
..is the creation of a new Eastern European global food brand, that would
connect the best quality agriculture manufacturers from Eastern Europe with
new technologies and create better quality food products for the Asian, as well
as the global markets. We would therefore make a new globally recognized
brand of better quality foods coming from the Eastern Europe. That would allow
Eastern European countries to develop themselves, along with their economy
statuses.


5. Connecting with Eastern
European food manufacturers

6. Picking out only the best
quality manufacturers
Pick only the best
quality food
producers, to
ensure top quality
food products

7. The brand than develops its
members with funding it receives
from sales of their products
Due to the
Food products Food products growing
Due to the new
technologies demand for
received, the state quality foods
of national economy their demands
increases along with are met, and
the development because of the
status of the nation $$$, $$$, higher quality
and the wellbeing of of food the
its residents new technologies new technologies quality of life
increases

8. How the brand would operate
Main and most important sectors that would enable to start the operation
Marketing Finance Supervision Logistics
- Finance received
Done trough local Supervisors to Done trough independent
from selling the
marketing companies of monitor and ensure contracts, which would allow
products
the target markets, since that the quality of the to receive the best means of
- European
they know best how to products is as it transport depending on the
development fund
advertise on their own should be countries
- Individual global
market environment(roads, sea
investors
routes, air routes etc. Not all
- Manufacturing
routes are best for all
countries
countries)
governments

9. The bottom line
 The creation of this sort of brand or a company would
enable Eastern European countries to further develop in
the strongest trend there is – the food trend.
 Since Asia is becoming stronger and stronger, that would
be the ideal market for Eastern European companies to
focus on