Video SEO Tips & Tricks

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Chad Richards' Video SEO presentation from the Hoosier PRSA Social Media Bootcamp help April 25th in Indianapolis. Tips for improving video search results in both Google and YouTube as well as increasing the number of views a video receives.

Technology Design

Video SEO Basics
Optimizing Your Videos For Search

Chad Richards
Video & Social Media Specialist
Firebelly Marketing

Video Statistics
Duration of the average online video is 3.5
minutes.

Americans watch an average of 3 hours of
video online every month.

Video Statistics
78.5% of the U.S. Internet audience views
videos online

Video Statistics
Americans watch 13.5 billion videos online
each month.

That’s a 45% increase since 2007.

Video Statistics
YouTube accounts for 71% of the videos
viewed online.

Edgar Dale Cone of Learning

People remember 10% of what they READ

People remember 20% of what they HEAR

People remember 30% of what they SEE

People remember 50% of what they
SEE and HEAR

People remember 70% of what they SAY

People remember 90% of what they SAY and DO

“You can take 1,000 words to explain to me what your
product looks like...but I’d rather see it in a minute or
two of video.”
~ Robert Scoble

Consumer demand

People prefer a visually dynamic medium
when it comes to being entertained or
getting information

Video is the most engaging medium
available

YouTube is the 2nd largest search engine
and the 4th largest web property.

Video search on YouTube accounts for
25% of all Google search queries in the
U.S.

YouTube videos also appear in Google SERPs

15 hours of video are uploaded to
YouTube every minute.

Don’t get lost in the crowd.

The YouTube algorithm is proprietary

No one knows the EXACT factors affecting ranking & position

There ARE, however, things that have been shown to help...

Use keyword rich titles, descriptions, & tags
Include the word “video” in your titles
Place a link at the beginning of your description

Utilize your thumbnails
YouTube pulls from the 1/4, 1/2, and 3/4 marks

Submit video responses
Piggyback off of already popular videos

Start a YouTube Promoted Videos program
Pay for placements

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Video SEO Tips & Tricks

1. Video SEO Basics Optimizing Your Videos For Search Chad Richards Video & Social Media Specialist Firebelly Marketing

2. Video Statistics Duration of the average online video is 3.5 minutes. Americans watch an average of 3 hours of video online every month.

3. Video Statistics 78.5% of the U.S. Internet audience views videos online

4. Video Statistics Americans watch 13.5 billion videos online each month. That’s a 45% increase since 2007.

5. Video Statistics YouTube accounts for 71% of the videos viewed online.

6. Why Use Video?

7. Edgar Dale Cone of Learning People remember 10% of what they READ People remember 20% of what they HEAR People remember 30% of what they SEE People remember 50% of what they SEE and HEAR People remember 70% of what they SAY People remember 90% of what they SAY and DO

8. “You can take 1,000 words to explain to me what your product looks like...but I’d rather see it in a minute or two of video.” ~ Robert Scoble

9. Consumer demand People prefer a visually dynamic medium when it comes to being entertained or getting information Video is the most engaging medium available

10. Video and Search

11. YouTube is the 2nd largest search engine and the 4th largest web property. Video search on YouTube accounts for 25% of all Google search queries in the U.S.

12. YouTube videos also appear in Google SERPs

13. 15 hours of video are uploaded to YouTube every minute. Don’t get lost in the crowd.

14. Optimizing Videos

15. The YouTube algorithm is proprietary No one knows the EXACT factors affecting ranking & position There ARE, however, things that have been shown to help...

16. Include keywords in your video’s ﬁle name GOOD: brand-product-name-in-action-video.mov BAD: 1342sdafsa.mov GOOD: indianapolis-apartments-scandia-video.mov BAD: apartmentvideo2.mov

17. Use keyword rich titles, descriptions, & tags Include the word “video” in your titles Place a link at the beginning of your description

18. Enable rating, sharing, and embedding

19. Include a transcript in the description

20. Additional Ways To Increase Views

21. Utilize your thumbnails YouTube pulls from the 1/4, 1/2, and 3/4 marks

22. Submit video responses Piggyback off of already popular videos

23. Start a YouTube Promoted Videos program Pay for placements

24. Q&A Session

25. www.ﬁrebellymarketing.com

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