Video SEO Tips & Tricks


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Chad Richards' Video SEO presentation from the Hoosier PRSA Social Media Bootcamp help April 25th in Indianapolis. Tips for improving video search results in both Google and YouTube as well as increasing the number of views a video receives.

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Video SEO Tips & Tricks

  1. 1. Video SEO Basics Optimizing Your Videos For Search Chad Richards Video & Social Media Specialist Firebelly Marketing
  2. 2. Video Statistics Duration of the average online video is 3.5 minutes. Americans watch an average of 3 hours of video online every month.
  3. 3. Video Statistics 78.5% of the U.S. Internet audience views videos online
  4. 4. Video Statistics Americans watch 13.5 billion videos online each month. That’s a 45% increase since 2007.
  5. 5. Video Statistics YouTube accounts for 71% of the videos viewed online.
  6. 6. Why Use Video?
  7. 7. Edgar Dale Cone of Learning People remember 10% of what they READ People remember 20% of what they HEAR People remember 30% of what they SEE People remember 50% of what they SEE and HEAR People remember 70% of what they SAY People remember 90% of what they SAY and DO
  8. 8. “You can take 1,000 words to explain to me what your product looks like...but I’d rather see it in a minute or two of video.” ~ Robert Scoble
  9. 9. Consumer demand People prefer a visually dynamic medium when it comes to being entertained or getting information Video is the most engaging medium available
  10. 10. Video and Search
  11. 11. YouTube is the 2nd largest search engine and the 4th largest web property. Video search on YouTube accounts for 25% of all Google search queries in the U.S.
  12. 12. YouTube videos also appear in Google SERPs
  13. 13. 15 hours of video are uploaded to YouTube every minute. Don’t get lost in the crowd.
  14. 14. Optimizing Videos
  15. 15. The YouTube algorithm is proprietary No one knows the EXACT factors affecting ranking & position There ARE, however, things that have been shown to help...
  16. 16. Include keywords in your video’s file name GOOD: BAD: GOOD: BAD:
  17. 17. Use keyword rich titles, descriptions, & tags Include the word “video” in your titles Place a link at the beginning of your description
  18. 18. Enable rating, sharing, and embedding
  19. 19. Include a transcript in the description
  20. 20. Additional Ways To Increase Views
  21. 21. Utilize your thumbnails YouTube pulls from the 1/4, 1/2, and 3/4 marks
  22. 22. Submit video responses Piggyback off of already popular videos
  23. 23. Start a YouTube Promoted Videos program Pay for placements
  24. 24. Q&A Session
  25. 25.