Video SEO Basics
Optimizing Your Videos For Search
Chad Richards
Video & Social Media Specialist
Firebelly Marketing

Video Statistics
Duration of the average online video is 3.5
minutes.
Americans watch an average of 3 hours of
video online every month.

Video Statistics
78.5% of the U.S. Internet audience views
videos online

Video Statistics
Americans watch 13.5 billion videos online
each month.
That’s a 45% increase since 2007.

Video Statistics
YouTube accounts for 71% of the videos
viewed online.

Why Use Video?

Edgar Dale Cone of Learning
People remember 10% of what they READ
People remember 20% of what they HEAR
People remember 30% of what they SEE
People remember 50% of what they
SEE and HEAR
People remember 70% of what they SAY
People remember 90% of what they SAY and DO

“You can take 1,000 words to explain to me what your
product looks like...but I’d rather see it in a minute or
two of video.”
~ Robert Scoble

Consumer demand
People prefer a visually dynamic medium
when it comes to being entertained or
getting information
Video is the most engaging medium
available

Video and Search

YouTube is the 2nd largest search engine
and the 4th largest web property.
Video search on YouTube accounts for
25% of all Google search queries in the
U.S.

YouTube videos also appear in Google SERPs

15 hours of video are uploaded to
YouTube every minute.
Don’t get lost in the crowd.

Optimizing Videos

The YouTube algorithm is proprietary
No one knows the EXACT factors affecting ranking & position
There ARE, however, things that have been shown to help...

Include keywords in your video’s file name
GOOD: brand-product-name-in-action-video.mov
BAD: 1342sdafsa.mov
GOOD: indianapolis-apartments-scandia-video.mov
BAD: apartmentvideo2.mov

Use keyword rich titles, descriptions, & tags
Include the word “video” in your titles
Place a link at the beginning of your description

Enable rating, sharing, and embedding

Include a transcript in the description

Additional Ways To Increase Views

Utilize your thumbnails
YouTube pulls from the 1/4, 1/2, and 3/4 marks

Submit video responses
Piggyback off of already popular videos

Start a YouTube Promoted Videos program
Pay for placements

Q&A Session

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