Continuous Deployment        at Etsy            March 10, 2012               SXSW         Chad Dickerson, CEO    chad@etsy...
By the numbers1.4B page views per month$525MM sales on Etsy in 201139MM unique visitors / month800K shops / 150 countries1...
“The Etsy Way” http://etsy.me/etsyway
Our simple definition ofcontinuous deployment:Small, frequent changes     to production.
Continuous deployment  transformed Etsy
Timeline                      First 1-button           3,029    10,068                                      StatsD deploys...
September 2008
“There are issues to address now and there willmost certainly be bumps on the technology sideas Etsy grows, but I want all...
Problems!
What was missingat Etsy at the time
• Culture of transparency!• Monitoring• Metrics / Graphing• Automated testing• Error log analysis
The present
Timeline                      First 1-button           3,029    10,068                                      StatsD deploys...
Confidence as a Service
FredBoard members deploy!
Dogs deploy!
How we got there
Most important issue?      Culture.
Peopleware: “the major problems ofour work are not so much    technological as sociological in nature”
Conway’s Law:“Any organization thatdesigns a system (definedbroadly) will produce adesign whose structure is acopy of the o...
Fix people andteam issues first.
Communication
Insist on transparency
Operability reviewshttp://www.slideshare.net/jallspaw/go-or-nogo-operability-and-contingency-planning-at-etsycom
Blameless post-mortemshttp://www.slideshare.net/jallspaw/advanced-postmortem-fu-and-human-error-101-velocity-2011
Key tools at Etsy
Deployinator:One button deploy  https://github.com/etsy/deployinator
StatsD:Graphs, democratized    https://github.com/etsy/statsd
Code talks.Make graphs!
Yes!   No.
Dashboard Driven Development** **60,000 graphs, ~30 of the mostimportant ones on deploy dashboard
Errors**Vertical lines are deploys!
Key business metrics*      *Vertical lines are deploys!
Automated Testinghttp://codeascraft.etsy.com/2011/04/20/divide-and-concur/
What continuous deployment  gives Etsy
Agility:Always Be Shipping
MTTD / MTTR
Stability & predictability
Encouragesexperimentation
Developer happiness
DevOps
Scales trust and risk
“Not being in a state to deploy is a matter of liability. Itslike having the only fire exit blocked. You ignore it ateveryo...
“an ecosystem where the lazy, excitable      and impatient really shine”                                      — Andrew Mor...
ResourcesCode as Craft bloghttp://codeascraft.etsy.com/Slides (including these)http://www.slideshare.net/etsyGithubhttp://...
Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track
Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track
Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track
Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track
Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track
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Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track

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Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track

  1. 1. Continuous Deployment at Etsy March 10, 2012 SXSW Chad Dickerson, CEO chad@etsy.com / @chaddickerson
  2. 2. By the numbers1.4B page views per month$525MM sales on Etsy in 201139MM unique visitors / month800K shops / 150 countries100+ engineers
  3. 3. “The Etsy Way” http://etsy.me/etsyway
  4. 4. Our simple definition ofcontinuous deployment:Small, frequent changes to production.
  5. 5. Continuous deployment transformed Etsy
  6. 6. Timeline First 1-button 3,029 10,068 StatsD deploys deploys Etsy deploy; 7 I joined (graphs!) in ‘10 in ‘11launches deploys in ’096/05 9/08 12/09 9/10 12/10 12/11 12/12 10x growth
  7. 7. September 2008
  8. 8. “There are issues to address now and there willmost certainly be bumps on the technology sideas Etsy grows, but I want all of you Etsians toknow that it is an honor and a privilege to beserving the Etsy community as your CTO. If youcan give me some time and understanding herein my early days at Etsy, I hope to make youproud.” - An Honest Beginning for Etsy’s New CTO (company blog) http://www.etsy.com/blog/en/2008/tech-update-an-honest-beginning-for-etsys-new-cto/
  9. 9. Problems!
  10. 10. What was missingat Etsy at the time
  11. 11. • Culture of transparency!• Monitoring• Metrics / Graphing• Automated testing• Error log analysis
  12. 12. The present
  13. 13. Timeline First 1-button 3,029 10,068 StatsD deploys deploys Etsy deploy; 7 I joined (graphs!) in ‘10 in ‘11launches deploys in ’096/05 9/08 12/09 9/10 12/10 12/11 12/12 10x growth
  14. 14. Confidence as a Service
  15. 15. FredBoard members deploy!
  16. 16. Dogs deploy!
  17. 17. How we got there
  18. 18. Most important issue? Culture.
  19. 19. Peopleware: “the major problems ofour work are not so much technological as sociological in nature”
  20. 20. Conway’s Law:“Any organization thatdesigns a system (definedbroadly) will produce adesign whose structure is acopy of the organizationscommunication structure.”- Melvin Conway, 1968
  21. 21. Fix people andteam issues first.
  22. 22. Communication
  23. 23. Insist on transparency
  24. 24. Operability reviewshttp://www.slideshare.net/jallspaw/go-or-nogo-operability-and-contingency-planning-at-etsycom
  25. 25. Blameless post-mortemshttp://www.slideshare.net/jallspaw/advanced-postmortem-fu-and-human-error-101-velocity-2011
  26. 26. Key tools at Etsy
  27. 27. Deployinator:One button deploy https://github.com/etsy/deployinator
  28. 28. StatsD:Graphs, democratized https://github.com/etsy/statsd
  29. 29. Code talks.Make graphs!
  30. 30. Yes! No.
  31. 31. Dashboard Driven Development** **60,000 graphs, ~30 of the mostimportant ones on deploy dashboard
  32. 32. Errors**Vertical lines are deploys!
  33. 33. Key business metrics* *Vertical lines are deploys!
  34. 34. Automated Testinghttp://codeascraft.etsy.com/2011/04/20/divide-and-concur/
  35. 35. What continuous deployment gives Etsy
  36. 36. Agility:Always Be Shipping
  37. 37. MTTD / MTTR
  38. 38. Stability & predictability
  39. 39. Encouragesexperimentation
  40. 40. Developer happiness
  41. 41. DevOps
  42. 42. Scales trust and risk
  43. 43. “Not being in a state to deploy is a matter of liability. Itslike having the only fire exit blocked. You ignore it ateveryones peril.” — Lacy Rhoades, Etsy Engineer
  44. 44. “an ecosystem where the lazy, excitable and impatient really shine” — Andrew Morrison, Etsy Engineer “The Product Hacking Ecosystem” http://codeascraft.etsy.com/2012/01/04/the-product-hacking-ecosystem/
  45. 45. ResourcesCode as Craft bloghttp://codeascraft.etsy.com/Slides (including these)http://www.slideshare.net/etsyGithubhttp://github.com/etsy/Join in the funhttp://www.etsy.com/careers/
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