Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track

Continuous Deployment at Etsy March 10, 2012 SXSW Chad Dickerson, CEO chad@etsy.com / @chaddickerson

By the numbers1.4B page views per month$525MM sales on Etsy in 201139MM unique visitors / month800K shops / 150 countries100+ engineers

“The Etsy Way” http://etsy.me/etsyway

Our simple deﬁnition ofcontinuous deployment:Small, frequent changes to production.

Continuous deployment transformed Etsy

Timeline First 1-button 3,029 10,068 StatsD deploys deploys Etsy deploy; 7 I joined (graphs!) in ‘10 in ‘11launches deploys in ’096/05 9/08 12/09 9/10 12/10 12/11 12/12 10x growth

September 2008

“There are issues to address now and there willmost certainly be bumps on the technology sideas Etsy grows, but I want all of you Etsians toknow that it is an honor and a privilege to beserving the Etsy community as your CTO. If youcan give me some time and understanding herein my early days at Etsy, I hope to make youproud.” - An Honest Beginning for Etsy’s New CTO (company blog) http://www.etsy.com/blog/en/2008/tech-update-an-honest-beginning-for-etsys-new-cto/

Problems!

What was missingat Etsy at the time

• Culture of transparency!• Monitoring• Metrics / Graphing• Automated testing• Error log analysis

The present

Timeline First 1-button 3,029 10,068 StatsD deploys deploys Etsy deploy; 7 I joined (graphs!) in ‘10 in ‘11launches deploys in ’096/05 9/08 12/09 9/10 12/10 12/11 12/12 10x growth

Conﬁdence as a Service

FredBoard members deploy!

Dogs deploy!

How we got there

Most important issue? Culture.

Peopleware: “the major problems ofour work are not so much technological as sociological in nature”

Conway’s Law:“Any organization thatdesigns a system (deﬁnedbroadly) will produce adesign whose structure is acopy of the organizationscommunication structure.”- Melvin Conway, 1968

Fix people andteam issues ﬁrst.

Communication

Insist on transparency

Operability reviewshttp://www.slideshare.net/jallspaw/go-or-nogo-operability-and-contingency-planning-at-etsycom

Blameless post-mortemshttp://www.slideshare.net/jallspaw/advanced-postmortem-fu-and-human-error-101-velocity-2011

Key tools at Etsy

Deployinator:One button deploy https://github.com/etsy/deployinator

StatsD:Graphs, democratized https://github.com/etsy/statsd

Code talks.Make graphs!

Yes! No.

Dashboard Driven Development** **60,000 graphs, ~30 of the mostimportant ones on deploy dashboard

Errors**Vertical lines are deploys!

Key business metrics* *Vertical lines are deploys!

Automated Testinghttp://codeascraft.etsy.com/2011/04/20/divide-and-concur/

What continuous deployment gives Etsy

Agility:Always Be Shipping

MTTD / MTTR

Stability & predictability

Encouragesexperimentation

Developer happiness

DevOps

Scales trust and risk

“Not being in a state to deploy is a matter of liability. Itslike having the only ﬁre exit blocked. You ignore it ateveryones peril.” — Lacy Rhoades, Etsy Engineer

“an ecosystem where the lazy, excitable and impatient really shine” — Andrew Morrison, Etsy Engineer “The Product Hacking Ecosystem” http://codeascraft.etsy.com/2012/01/04/the-product-hacking-ecosystem/

ResourcesCode as Craft bloghttp://codeascraft.etsy.com/Slides (including these)http://www.slideshare.net/etsyGithubhttp://github.com/etsy/Join in the funhttp://www.etsy.com/careers/

http://www.adamgonnerman.com	68
http://blog.dremer.net	52
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http://tweetedtimes.com	33
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Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track

by Chad Dickerson on Mar 10, 2012

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Continuous Deployment at Etsy - SXSW 2012 Lean Startup Track Presentation Transcript