General Introduction to Blogging


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General Introduction to Blogging (10 May 2011), without images to avoid potential copyright problems

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General Introduction to Blogging

  1. 1. Team Blogging for Librarians : General Introduction to Blogging Clemens Gresser (UL Music & Pendlebury Library)
  2. 2. Why should we blog? <ul><li>Part of a drive to promote our collections and services with our users/readers. </li></ul><ul><li>Increase y/our profile and visibility amongst librarians in CBG and beyond. </li></ul><ul><li> </li></ul>Librarian Action Figure
  3. 3. What to blog about? <ul><li>Promote our subject area and institutions. </li></ul><ul><li>Have forum to talk about professional issues (i.e. music librarian). </li></ul><ul><li>It can be fun! </li></ul>
  4. 4. What to blog about? <ul><li>treasures in the collection </li></ul><ul><li>daily discoveries </li></ul><ul><li>enquiries-related </li></ul>
  5. 5. What to blog about? <ul><li>policy-related </li></ul>
  6. 6. What to blog about? <ul><li>current affairs/relate to them </li></ul>[deleted Photo of William & Kate (pre-marriage]
  7. 7. What to blog about? <ul><li>person-specific/anniversary: 11 May 1871 – John Herschel , British mathematician and astronomer </li></ul><ul><li>can use Wikipedia for help: </li></ul>(from 1846 ''The Year-book of Facts in Science and Art'' By John Timbs, London: Simpkin, Marshall, and Co. [])
  8. 8. What to blog about? <ul><li>event- or date-specific: 15 May 1811 : Paraguay declares independence from Spain . </li></ul><ul><li>can use Wikipedia for help: </li></ul>
  9. 9. What to blog about? <ul><li>Other reflections… </li></ul><ul><ul><li>Library Day in the Life Project </li></ul></ul><ul><ul><li>Signage in a library/building </li></ul></ul><ul><ul><li>Classification </li></ul></ul>
  10. 10. What to blog about? <ul><li>Other reflections (cont.)… </li></ul><ul><ul><li>Reoccurring librarian’s tales (dealing with overdue items, …) </li></ul></ul><ul><ul><li>Information overload </li></ul></ul><ul><ul><li>… </li></ul></ul>
  11. 11. How to write for a blog? <ul><li>The following is lovingly stolen </li></ul><ul><li>modified from Darren Rowse’s </li></ul><ul><li>How to Craft a Blog Post – 10 Crucial Points to Pause </li></ul><ul><li>( </li></ul>
  12. 12. 10 points for writing blog post <ul><li>1. Choosing a Topic – </li></ul><ul><ul><li>don’t think ‘I need to mention everything!’ </li></ul></ul><ul><ul><li>have one or two points </li></ul></ul><ul><ul><li>one angle </li></ul></ul><ul><ul><li>e.g. from 1 broad idea to minor, detail or illustration: </li></ul></ul><ul><ul><li>e.g. 11 May 1871 – John Herschel (British mathematician and astronomer) -> 240th anniversary of death -> book Memoir and correspondence of Caroline Herschel / by Mrs. John Herschel, 1879 -> ….? </li></ul></ul>
  13. 13. 10 points for writing blog post <ul><li>2. Crafting Your Post’s Title </li></ul><ul><ul><li>what’s at very core of post: </li></ul></ul><ul><ul><li>go for it! </li></ul></ul><ul><ul><li>intrigue, but not “over-encrypt” </li></ul></ul><ul><ul><li>good examples, post about: </li></ul></ul><ul><ul><ul><li>Binding at UL -> “ A bit of a bind ” </li></ul></ul></ul><ul><ul><ul><li>Donated missing page for rare book -> “ The Missing Page ” </li></ul></ul></ul><ul><ul><ul><li>privacy vs. public interest in Darwin correspondence -> Burn After Reading </li></ul></ul></ul>
  14. 14. 10 points for writing blog post <ul><li>3. The Opening Line </li></ul><ul><ul><li>after post’s title, first impressions matter </li></ul></ul><ul><ul><li>draw reader deeper into post </li></ul></ul><ul><ul><li>also keep first paragraph short -> useful for post summaries </li></ul></ul><ul><ul><li>-> RSS feeds </li></ul></ul><ul><li>4. Your ‘point/s’ (making your posts matter) </li></ul><ul><ul><li>post needs a point. </li></ul></ul><ul><ul><li>Make post “matter”, at least to you, colleagues/friends, your intended readers </li></ul></ul>
  15. 15. 10 points for writing blog post <ul><li>5. Call to Action </li></ul><ul><ul><li>Encourage readers to do something in response to your post </li></ul></ul><ul><ul><ul><li>e.g. to engage with a collection item, an issue, comment on your post, send you a query about it via email… </li></ul></ul></ul><ul><li>6. Adding Depth </li></ul><ul><ul><li>At last draft stage -> ask yourself “how can I add more depth to post, to make it more useful or memorable for readers? </li></ul></ul>
  16. 16. 10 points for writing blog post <ul><li>7. Quality Control </li></ul><ul><ul><li>check for small layout mistakes </li></ul></ul><ul><ul><li>Check for typos </li></ul></ul><ul><li>8. Timing of Publishing Your Post </li></ul><ul><ul><li>timing can be important </li></ul></ul><ul><ul><li>Do aim for some time-sensitive posts -> anniversaries, etc. </li></ul></ul><ul><ul><li>Don’t post something which is time-critical, and post it too late </li></ul></ul>
  17. 17. 10 points for writing blog post <ul><li>9. Conversation </li></ul><ul><ul><li>be prepared for comments </li></ul></ul><ul><ul><li>take time for dialogue (via comments) with readers </li></ul></ul><ul><li>10. Use images (copyright-free!) </li></ul><ul><ul><ul><li>Work on a good blog banner! ( for hints ) </li></ul></ul></ul><ul><ul><ul><li>Don’t think of photos as ‘eye candy’, but structuring text flow -> important for online texts! </li></ul></ul></ul>
  18. 18. Choosing a name… <ul><li>Choose a unique or special name (search on Google!) </li></ul><ul><li>Keep it short – up to two words; </li></ul><ul><li>good example: </li></ul>
  19. 19. Choosing a name… <ul><li>Make use of the blog’s tagline (usually near the banner/underneath the banner </li></ul><ul><ul><li>Blog of Archives of African American Music & Culture -> in tagline </li></ul></ul>
  20. 20. Choosing a name… <ul><li>Don’t shy away off acronyms (it might limit your target group though): </li></ul><ul><li>e.g. DACH Blog </li></ul><ul><li>international vehicle registration codes </li></ul><ul><li>D = Germany, A = Austria, CH= Switerzland </li></ul>
  21. 21. Launch and Frequency of postings <ul><li>Before launch </li></ul><ul><li>Have 6-8 posts ready </li></ul><ul><li>After launch: </li></ul><ul><li>Try to always “write ahead”, and have </li></ul><ul><li>1 or 2 posts on “back burner” </li></ul>
  22. 22. How to promote a Blog? <ul><li>Link from your web page </li></ul>
  23. 23. How to promote a Blog? <ul><li>via email/mailing lists for: </li></ul><ul><ul><li>Your institution </li></ul></ul><ul><ul><li>Your library </li></ul></ul><ul><ul><li>“ friends of your institution” lists </li></ul></ul><ul><ul><li>various subject and librarians’ mailing lists </li></ul></ul>
  24. 24. How to promote a Blog? <ul><li>Promote via Twitter </li></ul>
  25. 25. How to promote a Blog? <ul><li>Promote via Facebook </li></ul>
  26. 26. How to promote a Blog? <ul><li>Add a link and tag line to email signature file </li></ul>
  27. 27. Which blog platform to pick ? <ul><li>3 free options out of many are </li></ul><ul><li>1. </li></ul>
  28. 28. Which blog platform to pick ? <ul><li>1. </li></ul><ul><li>many options for: </li></ul><ul><li>layout (with ready-made designs) </li></ul><ul><li>promoting blog </li></ul><ul><li>set-up users with different rights (useful for team blogging) </li></ul>
  29. 29. Which blog platform to pick ? <ul><li>1. </li></ul><ul><li>provides a lot </li></ul><ul><li>usage data / </li></ul><ul><li>statistics </li></ul><ul><li>open-source </li></ul><ul><li>code </li></ul>-> domain (-> help from your IT officer)
  30. 30. Which blog platform to pick ? <ul><li>2. Blogspot / Blogger </li></ul>
  31. 31. Which blog platform to pick ? <ul><li>2. Blogspot / Blogger </li></ul><ul><li>some options for layout (with ready-made designs) </li></ul><ul><li>- easy to use interface (less functionality than Wordpress, e.g. captions to images attached to image not to blog post) </li></ul><ul><li>can be tied in with Google Analytics for statistics </li></ul><ul><li>you need to have/set-up a Google Account </li></ul>
  32. 32. Which blog platform to pick ? <ul><li>3. Posterous </li></ul>
  33. 33. Which blog platform to pick ? <ul><li>3. Posterous </li></ul><ul><li>very easy setup: </li></ul><ul><ul><li>Online by providing email, username and password </li></ul></ul><ul><ul><li>or by email! </li></ul></ul><ul><li>post text & photos </li></ul><ul><li>by email </li></ul>
  34. 34. <ul><li>limited scope for layout </li></ul><ul><li>additional editing via browser possible </li></ul>