Blogging as social networking (IAML UK/IRL seminar, May 2013)

313 views

Published on

This presentation illustrates and discusses how blogging on MusiCB3 (http://musicb3.wordpress.com/) has tried to network with the University of Cambridge's community, and how, as well as with whom, such communication sits within a broader context of using social networking which are more commonly seen as tools to engage with others (Twitter & Facebook page). A list of "dos" and "don'ts" will critically assess the opportunities and challenges of online tools to connect with your users.
(May 2013)

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
313
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogging as social networking (IAML UK/IRL seminar, May 2013)

  1. 1. Blogging as social networking? Opportunities and challenges of MusiCB3, May 2013 Clemens Gresser Pendlebury Library of Music & Music Dept., Cambridge University Library
  2. 2. Social Media?  Twitter  Facebook  YouTube  Foursquare  …. Comment Connections & building communities Comment Comment Share
  3. 3. Using blogs as social media? Web page Blog often very static, linear and onedirectionally structured can be interactive, dynamic and stimulate interest (share, interact, connect)
  4. 4. Using blogs as social media? Web page Blog perception that it “has encourages reading to be studied in “bits” via blog tags total” / clear or in chunks pathways (months), or via “cross-references”
  5. 5. Using blogs as social media? Web page Blog Currency of information sometimes not explicitly stated, or not emphasised Dated posts ; (we)b log ; comments dated and timesensitive → communication
  6. 6. Using blogs as social media? Web page Blog Broadcast information ; web content is not open for debate Share information and thoughts ; reader's thoughts welcome and encouraged through “comment” option
  7. 7. MusiCB 3 – identity, creating a connection
  8. 8. MusiCB 3 – identity, creating a connection
  9. 9. MusiCB3 – structure  First post: 8 Sept 2010  Frequency: 1 post per week (Fridays at 8:45!)  'Broadcast': via Facebook and Twitter
  10. 10. MusiCB3 – the “story” so far … cont. Posts: 135 posts Bloggers: 8 core bloggers (124 posts) plus 9x 1-timers & 1x 2-timer (11 posts)
  11. 11. MusiCB3 – the “story” so far … cont. 134 posts by core bloggers: Bloggers A-D = 106 posts
  12. 12. Disclaimers about number of posts Bloggers E, F, G, H: Volunteer, contractor... 1 Blogger 'only' started working with us in July 2013 1 Blogger 'only' started blogging in May 2012.
  13. 13. MusiCB3 – as social medium, connecting as team - sharing information, experiences and news amongst our teams in two libraries
  14. 14. MusiCB3 – connecting as team Music Pilot = Cambridge University Library & Pendlebury Library of Music working together staff working across both libraries to provide services and advice
  15. 15. MusiCB3 – blogging together & connecting collections Some posts point to holdings at both libraries
  16. 16. System of serialist posting Principle: no post until each other core blogger has post published, but...  sometimes no inspiration/idea for blog post  “being busy” means lack of time   time-sensitive posts need to be published on specific dates Still relatively good mix
  17. 17. Series & major themes in MusiCB3  Exhibitions (15 posts, 6 bloggers)  Anniversaries (10 posts, 4 bloggers)  Bygone concert venues (7 posts, Susi Woodhouse)
  18. 18. Series & major themes in MusiCB3 – cont. Deryck Cooke Archive (5x Mark Doran plus 1) Cambridge collectors (4 posts/3 bloggers; tie-in with CUL exhibition)
  19. 19. Impact, reach, and connecting Total 'views': 31,219 views, but 'views' search result display! Subscribers/followers: 42 people, but: only 23 email followers ; 3 MusiCB3 bloggers. Comments: 141 comments, but 35 by MusiCB3 bloggers
  20. 20. Comments = social media & connecting? Title of post Number of comments Use of Naxos versus CD borrowing at the Pendlebury 8 ONLs are not everyone’s cup of tea 8 Cambridge, oh musical city 7
  21. 21. Comments = social media & connecting? Title of post Number of comments Bygone concert venues no. 1: Exeter Hall 5 To celebrate, to commemorate : Samuel Coleridge-Taylor 'Turning over an old leaf...' 4 4
  22. 22. Comments = social media & connecting? Title of post Composer anniversaries for 2012 A Librarian needs your help To celebrate, to commemorate : Charles Dickens (1812-1870) Number of comments 4 4 3
  23. 23. Ebooks vs. ONL – discussion on MusiCB3
  24. 24. Ebooks vs. ONL – discussion on MusiCB3
  25. 25. Ebooks vs. ONL – discussion on MusiCB3
  26. 26. Ebooks vs. ONL – discussion on MusiCB3
  27. 27. Facebook and promoting posts
  28. 28. And your overdue fine will be, publ. 12/4/13
  29. 29. Impact, reach, and connecting – via Facebook   “Total Reach” on Facebook for the 'Overdue' post = 430 people Normally: 30-60 people seen “share” of MusiCB3 post.
  30. 30. Another popular post...
  31. 31. …. another popular one...
  32. 32. Enticing readers
  33. 33. Enticing readers...
  34. 34. Enticing readers...
  35. 35. How to promote a Blog?  Promote via Facebook
  36. 36. How to promote a Blog?  Promote via your emails: Add a link and tag line to email signature file
  37. 37. Do's and Don'ts DO:   Aim for diverse range of topics Mix “high” with “low” brow Don't   Get dismayed about “low” impact Focus on 1 measure for success
  38. 38. Do's and Don'ts DO:   Post about services & “mundane” Use Facebook & Twitter to share posts DON'T   Shy away from “newsy” posts Be unrealistic about social media use for academic needs
  39. 39. Do's and Don'ts DO:   Plan publishing on day when you have time to monitor comments See Comments as opportunities to engage DON'T   See blogging as simply 'broadcasting' Rush commenting or promotion of posts – it shows!
  40. 40. Do's and Don'ts DO:   Regard promotion of posts as integral part of blogging Experiment and try things DON'T Be cynical about social media; you might miss out on a chance to connect with some readers
  41. 41. Questions? Now, later or via cg474@cam.ac.uk

×