Link Building got more difficult after Google's Penguin updates, but it does not mean that you should neglect it. Link building and SEO are not dead; they are just more sophisticated. Christoph Cemper, the founder of the LinkResearchTools, talks about the difficulties of Link Building and Link Analysis after Penguin.

1. C H R I STO PH C . C E M P E R
ANALYSIS AND LINK BUILDING IN A
PENGUIN AND DISAVOW WORLD.
Christoph C. Cemper

2. About
Christoph C. Cemper
SEO
Founder of
LinkResearchTools
Creator of Link Detox
@linkdetox @cemper @lnkresearchtool

3. @linkdetox @cemper @lnkresearchtool

4. Link Building
@linkdetox @cemper @lnkresearchtool

6. Drop in traffic
@linkdetox @cemper @lnkresearchtool

7. ARE HAPPENING
The question is WHEN…
And WHO gets hit.
@linkdetox @cemper @lnkresearchtool

8. Drop in visibility
@linkdetox @cemper @lnkresearchtool

9. How Penguin PROBLEMS look like?
@linkdetox @cemper @lnkresearchtool

10. HOW will Google tell me?
@linkdetox @cemper @lnkresearchtool

11. GOOGLE PENGUIN
 Unnatural Links
 Low quality links
 Over optimized anchor text (money keys)
 Bad Neighborhood
 Natural links
 On topic links
 Natural anchor text
Penguin hates Penguin likes
This is unacceptable
@linkdetox @cemper @lnkresearchtool

12. @linkdetox @cemper @lnkresearchtool

14. Bad
 Buy Links
 Free Directories
 Forum/Blog Spamming
 Link Swaps
 Guest blogging
 Syndication (widgets, themes, infographics)
@linkdetox @cemper @lnkresearchtool

15. watch out
 Not indexed domains
 Dangerous domains (Malware, Malicious or Virus)
 Weak domains
 Link networks
 Article Directory Links
 Spammy forums
 Location problems
@linkdetox @cemper @lnkresearchtool

17.  Lists
 Infographics
 Research reports and case studies
 Extra materials
 Social promotion
@linkdetox @cemper @lnkresearchtool

18.  Ask for backlinks
 Reach out to the press
 Join associations
 Get reviews
 Give testimonials
 Offer internships
 Attend offline events
 Organize contests
 Support local sponsorship
@linkdetox @cemper @lnkresearchtool

19.  Link juice recovery
 Competitors strongest links with low risk
 Convert mentions into backlinks
 Link Opportunity Simulation
 Disavow file review
 KEEP LEARNING!
AUTOMATE YOUR EFFORTS!
@linkdetox @cemper @lnkresearchtool

20. HINT: It‘s not about link spamming with XRUMER + Scrapebox

21.  Some cheap „Mickey Mouse Desktop tool“ with „Private Proxies“
EXCEL
GMAIL with some
„cool“ plug-ins to save you time
@linkdetox @cemper @lnkresearchtool

22. @linkdetox @cemper @lnkresearchtool

23.  Links
 Prospects
 Creativity
 Not Data Shuffling
@linkdetox @cemper @lnkresearchtool

25. @linkdetox @cemper @lnkresearchtool
 BLP for link research + Pitchbox for outreach
 No Excel involved. No Gmail involved. No Time Wasters.

26. @linkdetox @cemper @lnkresearchtool
people linking to your Twitter to link to your site
people linking to your .COM if you also have a .ES
people linking to your old website, but not new website
people linking to your competitors but not you
….
 Missing Link Tool (MLT) + PitchBox
 No Excel involved. No Gmail involved. No Time Wasters.

28. @linkdetox @cemper @lnkresearchtool
 LJR gives you a htaccess in minutes

29. @linkdetox @cemper @lnkresearchtool

30. @linkdetox @cemper @lnkresearchtool

31. @linkdetox @cemper @lnkresearchtool

32. …. No Strings attached.

33. 7 GOLDEN RULES OF LINK BUILDING
 Download this free ebook and find out:
 If nofollow links are risky or not
 What makes a link trustworthy
 How can you determine if a link is good
lrt.io/7golden-rules
@linkdetox @cemper @lnkresearchtool

34. 111 THINGS YOU SHOULD KNOW
ABOUT RISKY LINKS
 Download this free ebook and find out:
What is the first thing I should do to recover my
Google rankings?
Is disavowing a link enough or does it has to be
removed completely ?
Should I disavow the page or the whole domain?
lrt.io/111-seo-answers
@linkdetox @cemper @lnkresearchtool

35. Give me Your Business Card
and I will give you a
FREE MONTH ACCESS TO LRT
=
@linkdetox @cemper @lnkresearchtool

36. A LOT
QUESTIONS?
ALL THE LINKS IN HERE
bitly.com/bundles/cemper/2
helpdesk@linkresearchtools.com
http://www.linkdetox.com
http://www.linkresearchtools.com
@linkdetox @cemper @lnkresearchtool