Digital Summit A Futurists Guide To Anticipating & Leading Change


Published on

Presentation made by Cecily Sommers at the Digital Summit, in Dallas, February 10, 2010, to marketers who're trying to navigate a quickly changing and challenging landscape.

Note: these are slides (and video) only, sans narration. An overview of the presentation structure is available in the form of a mindmap here:

In her presentation, "PUSH: A Futurist's Guide to Anticipating and Leading Change," Cecily Sommers helps people make sense of a world gone flat, fast, and fickle. With tremendous clarity, Sommers shows how the social, economic, and environmental crises of our time spring from just four constant and predictable forces. Understand how they work together to drive change, she says, and you can stake out a territory that is yours to invent and own — for the long-term.

"PUSH: A Futurist's Guide to Anticipating and Leading Change" outlines what you need to be your own futurist. It is a media-rich presentation that takes the audience on a guided tour of the future, wrapped around four main ideas:
1. How the brain, business, and government are wired for the "Permanent Present" and resist change
2. Four constant and predictable forces shaping the future
3. Three dramatic disruptions on the horizon that should be a part of every strategic conversation
4. How to manage an innovation portfolio that plans on the far and future, while delivering on the near and now

Offering new tools and models for a new world, this presentation is a perfect fit for discussions on strategy and innovation in any discipline. Tailored for the interests and objectives of each group, "PUSH: A Futurist's Guide to Anticipating and Leading Change" is a refreshingly provocative and practical view of the future for a wide range of audiences.

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • There’s a way forward no matter the circumstances, a path of your own to carve out and a future to invent.The obstacles: short-term rewards in business and government. Hard to stay the course!And there’s nothing like hard times to make people contract and think only of the short-term.
  • Intro Winter...Dallas Above average people, below average temperatures Hibernation = Productivity! ThinkingNow, more than ever, business models need to be fluid P-P-P Meet demands 5% Factor
  • Everything I have and want to give you Squeeze it all down A lot to cover...
  • Deep breath, close eyes The Bikini Test Women Men Latent desire Abstract How many of you exercised this morning? Ate a sugary donut, bacon with fat ribbons? Smoking, house projects, etc
  • Condo developmentAuto industryFinance industryTremendous overproduction What? Me Worry?
  • Wired for ShortsightednessBusiness Q-Q earnings statements Shareholders vs. StakeholdersGovernment election cyclesBrain Rewards are immediate and short-term Sensory rewards have to make it real!Why???
  • Diagram The Pleasure Principle Dopamine learning, memory, pleasureResearch Memories > Future Associative Fluency Play Non-goal oriented, pleasurable activities What does this tell us? NEW! Pour & Stir
  • CurrencySuprastructuresIntellectual PropertyTED
  • Responsibility Project
  • Esquire
  • This billboard offered passers-by to “sort your head out” with Mc Donald’s 1 Euro large coffee. The billboard was actually a puzzle that allowed anyone to shuffle the pieces around to sort out the model’s head. The empty square displays Mc Donald’s logo.
  • “It happens when nobody’s looking”The first poster that responds to a person looking at it.
  • Nivea used bubble wrap instead of regular poster material to get the “Reduce the Bumps” message across:
  • Mobile Roadie
  • Coke Zero
  • Anyone drive an electric car today?1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
  • Anyone drive an electric car today?1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
  • Dream MLK I have a dream Committed life March L-R-L Close your eyes, deep breath what's your dream? I want you to have that! Proprietary Territory Contact info
  • A Faith-Based Adventure No guarantees Jump! One hand clapping you started today Congratulations! add others applause
  • Digital Summit A Futurists Guide To Anticipating & Leading Change

    1. 1.
    2. 2. The Falling is Sky<br />PUSH!A Futurist’s Guide to Anticipating & Leading Change<br />
    3. 3. Cecily Sommers<br />Founder & President<br />The Push Institute <br /> <br />
    4. 4. © Cecily Sommers, 2010<br />
    5. 5.
    6. 6. PROPRIETARY ADVANTAGE<br />PURPOSE<br />POTENTIALS<br />© Cecily Sommers, 2010<br />
    7. 7.
    8. 8.
    9. 9.
    10. 10. Q: Why is it that, even when we Know better, we don’t Do better<br />A: We have to learn how to New better! <br />© Cecily Sommers, 2010<br />
    11. 11. A Futurist’s Guide<br />Problem Solving<br />KNOW:<br />Study structural and systemic factors<br />Define issue in those terms<br />Determine your Best Question<br />NEW:<br />Explore<br />Invent<br />DO:<br />Execute<br />5% Factor<br />© Cecily Sommers, 2010<br />
    12. 12.
    13. 13. The Permanent Present<br />Washington University’s McDermott Memory & Cognition Lab, January 2007.<br />
    14. 14. Right Hemisphere<br />D<br />Left Hemisphere<br />Imagery<br />Language<br />D<br />Learning, Memory<br />Motivation & Emotion<br />D<br />Senses <br />Autonomic System: Pain, Arousal<br />© Cecily Sommers, 2010<br />
    15. 15. The Antidote<br />Forward March!<br />L: Know<br />R: New<br />L: Do<br />© Cecily Sommers, 2010<br />
    16. 16. Know<br />
    17. 17.
    18. 18. markets<br />law<br />governance<br />population<br />technology<br />resources<br />© Cecily Sommers, 2010<br />
    19. 19. Earth<br />Ocean<br />Space<br />Climate<br />Energy<br />Water<br />Land<br />Food<br />Sun<br />Animals<br />Habitat<br />Minerals<br />Forest<br />Resources<br />Four Forces<br />© Cecily Sommers, 2010<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23. markets<br />law<br />INTEGRATION<br />TRENDS<br />water<br />food<br />energy<br />ISSUES<br />resources<br />© Cecily Sommers, 2010<br />
    24. 24. Genetics<br />Robotics<br />Information<br />Nanotechnology<br />Health care<br />Education<br />Collaboration<br />Virtual reality<br />Games<br />Telephony<br />Manufacturing<br />Infrastructure<br />Technology<br />Four Forces<br />© Cecily Sommers, 2010<br />
    25. 25.
    26. 26.
    27. 27. markets<br />law<br />health<br />communications<br />energy<br />infrastructure<br />robotics<br />technology<br />© Cecily Sommers, 2010<br />
    28. 28. 6.1 B in 2000<br />9B in 2050<br />Developing ++<br />Industrial ---<br />Immigration<br />Multi-cultural<br />Multi-lingual<br />Nationalism<br />Conflict<br />Capital formation<br />Demographics<br />Four Forces<br />© Cecily Sommers, 2010<br />
    29. 29.
    30. 30.
    31. 31. © Cecily Sommers, 2010<br />
    32. 32.
    33. 33. markets<br />law<br />mortality<br />youth<br />migration<br />labor<br />multi-ethnic<br />population<br />© Cecily Sommers, 2010<br />
    34. 34. Tribalism<br />Market drivers<br />Values<br />Interests<br />Beliefs<br />Onlinecommunities<br />Personalization<br />Polarization<br />Governance<br />Four Forces<br />© Cecily Sommers, 2010<br />
    35. 35.
    36. 36.
    37. 37.
    38. 38. CONVERSATION<br />CONTENT<br />© Cecily Sommers, 2010<br />
    39. 39. A Shifting Tide<br />The Washington Consensus<br />Fiscal Discipline<br />Restructuring Public/Social<br />Expenditure Priorities<br />Tax Reform<br />Liberalizing Interest RatesCompetitive Exchange Rates<br />Trade Liberalization<br />Liberalization of Inward ForeignDirect Investment<br />Privatization<br />Deregulation<br />Property Rights<br />The Beijing Consensus<br />Innovation<br />In order to outpace the “friction losses of reform,” government must actively innovate in order to address the challenges introduced by the changing economic and social environment (Ramo, 2004: 12). <br />Dynamic Goals<br />Instead, the BJC suggests an increased focus on measures such as quality-of-life and individual equity, areas that China has strongly focused its attention<br />Self-Determination<br />Countries can plan their own development without having to accept the unfavorable terms of the Washington Consensus”<br />
    40. 40. Now<br />Next<br />New<br />
    41. 41. The fast and easy answer? - All media will be social, layered (virtual + physical), and just-in-time (real-time, place-, person-, and situation-specific).<br />© Cecily Sommers, 2010<br />
    42. 42.
    43. 43.<br />
    44. 44.
    45. 45.
    46. 46.
    47. 47.
    48. 48.
    49. 49.
    50. 50.
    51. 51. The Future of Media (is social & digital)<br />Strategy<br />Fluid business model<br />Create something fabulous and authentic<br />Dimensionalize from there<br />© Cecily Sommers, 2010<br />
    52. 52. New<br />
    53. 53. Business need<br />Futures research<br />Brand experience<br />New technologies<br />Scenario development<br />Outside experts<br />Experiential exploration<br />“Like That”<br />“Fill the Box”<br />Having it all<br />“Duh!,” “Love it!”, High Risk/Reward<br />Chunking it down<br />First Movable Piece<br />Deliverables, resource requests, Q-2-Q<br />ZONE OF DISCOVERY<br />© Cecily Sommers, 2010<br />
    54. 54. Pour & Stir<br /><ul><li>“Like That!”
    55. 55. Play
    56. 56. Time out</li></ul>© Cecily Sommers, 2010<br />
    57. 57.
    58. 58.<br />
    59. 59. Know Better, New Better, Do Better<br />Marching Forward<br /><ul><li> Best Questions
    60. 60. Pour & Stir
    61. 61. Best Practices</li></ul>© Cecily Sommers, 2010<br />
    62. 62. Do<br />
    63. 63. best time<br />“Theto plant a tree wasago.”<br />20 years<br />Chinese Proverb<br />
    64. 64. PROPRIETARY ADVANTAGE<br />PURPOSE<br />POTENTIALS<br />© Cecily Sommers, 2010<br />
    65. 65. THE NEW I.P.<br /> <br />© Cecily Sommers, 2010<br />
    66. 66. INNOVATION PORTFOLIO<br /> <br />© Cecily Sommers, 2010<br />
    67. 67. CLIENTS<br />
    68. 68. Plan in Reverse<br />Assumptions, Outcomes, Resources<br /><ul><li> 10 Years
    69. 69. 5 years
    70. 70. 2 years
    71. 71. 1 year
    72. 72. 6 months
    73. 73. 3 months…</li></ul>© Cecily Sommers, 2010<br />
    74. 74. Know Better, New Better, Do Better<br />= ROI3 <br /><ul><li> Resilience
    75. 75. Relevance
    76. 76. Revenue</li></ul>© Cecily Sommers, 2010<br />
    77. 77. s<br />T A<br />M PO U <br />T S H O R T <br />S I G H T E D N E S S<br />© Cecily Sommers, 2010<br />
    78. 78. The Wisdom Principle<br />God grant me the serenity to accept the things I cannot change; courage to change the things I can;<br />and wisdom to know the difference.<br />The Serenity Prayer<br />
    79. 79.
    80. 80. What’s yours?<br />dream<br />© Cecily Sommers, 2010<br />
    81. 81. © Cecily Sommers, 2010<br />
    82. 82. THANK YOU<br />