• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital Summit A Futurists Guide To Anticipating & Leading Change
 

Digital Summit A Futurists Guide To Anticipating & Leading Change

on

  • 1,074 views

Presentation made by Cecily Sommers at the Digital Summit, in Dallas, February 10, 2010, to marketers who're trying to navigate a quickly changing and challenging landscape....

Presentation made by Cecily Sommers at the Digital Summit, in Dallas, February 10, 2010, to marketers who're trying to navigate a quickly changing and challenging landscape.

Note: these are slides (and video) only, sans narration. An overview of the presentation structure is available in the form of a mindmap here: mindmeister.com/41903987/digital-summit-push-a-futurist-s-guide-to-anticipating-and-leading-change

In her presentation, "PUSH: A Futurist's Guide to Anticipating and Leading Change," Cecily Sommers helps people make sense of a world gone flat, fast, and fickle. With tremendous clarity, Sommers shows how the social, economic, and environmental crises of our time spring from just four constant and predictable forces. Understand how they work together to drive change, she says, and you can stake out a territory that is yours to invent and own — for the long-term.

"PUSH: A Futurist's Guide to Anticipating and Leading Change" outlines what you need to be your own futurist. It is a media-rich presentation that takes the audience on a guided tour of the future, wrapped around four main ideas:
1. How the brain, business, and government are wired for the "Permanent Present" and resist change
2. Four constant and predictable forces shaping the future
3. Three dramatic disruptions on the horizon that should be a part of every strategic conversation
4. How to manage an innovation portfolio that plans on the far and future, while delivering on the near and now

Offering new tools and models for a new world, this presentation is a perfect fit for discussions on strategy and innovation in any discipline. Tailored for the interests and objectives of each group, "PUSH: A Futurist's Guide to Anticipating and Leading Change" is a refreshingly provocative and practical view of the future for a wide range of audiences.

Statistics

Views

Total Views
1,074
Views on SlideShare
1,047
Embed Views
27

Actions

Likes
1
Downloads
36
Comments
0

8 Embeds 27

http://braindancingsmorgasbord.blogspot.com 13
http://www.slideshare.net 4
http://www.braindancingsmorgasbord.blogspot.com 3
http://braindancingsmorgasbord.blogspot.co.uk 2
http://www.linkedin.com 2
http://speakerrate.com 1
http://braindancingsmorgasbord.blogspot.sg 1
http://braindancingsmorgasbord.blogspot.in 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • There’s a way forward no matter the circumstances, a path of your own to carve out and a future to invent.The obstacles: short-term rewards in business and government. Hard to stay the course!And there’s nothing like hard times to make people contract and think only of the short-term.
  • Intro Winter...Dallas Above average people, below average temperatures Hibernation = Productivity! ThinkingNow, more than ever, business models need to be fluid P-P-P Meet demands 5% Factor
  • Everything I have and want to give you Squeeze it all down A lot to cover...
  • Deep breath, close eyes The Bikini Test Women Men Latent desire Abstract How many of you exercised this morning? Ate a sugary donut, bacon with fat ribbons? Smoking, house projects, etc
  • Condo developmentAuto industryFinance industryTremendous overproduction What? Me Worry?
  • Wired for ShortsightednessBusiness Q-Q earnings statements Shareholders vs. StakeholdersGovernment election cyclesBrain Rewards are immediate and short-term Sensory rewards have to make it real!Why???
  • Diagram The Pleasure Principle Dopamine learning, memory, pleasureResearch Memories > Future Associative Fluency Play Non-goal oriented, pleasurable activities What does this tell us? NEW! Pour & Stir
  • CurrencySuprastructuresIntellectual PropertyTED
  • Responsibility Project
  • Esquire
  • This billboard offered passers-by to “sort your head out” with Mc Donald’s 1 Euro large coffee. The billboard was actually a puzzle that allowed anyone to shuffle the pieces around to sort out the model’s head. The empty square displays Mc Donald’s logo.
  • “It happens when nobody’s looking”The first poster that responds to a person looking at it.
  • Nivea used bubble wrap instead of regular poster material to get the “Reduce the Bumps” message across:
  • Mobile Roadie
  • Coke Zero
  • Anyone drive an electric car today?1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
  • Anyone drive an electric car today?1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
  • Dream MLK I have a dream Committed life March L-R-L Close your eyes, deep breath what's your dream? I want you to have that! Proprietary Territory Contact info
  • A Faith-Based Adventure No guarantees Jump! One hand clapping you started today Congratulations! add others applause

Digital Summit A Futurists Guide To Anticipating & Leading Change Digital Summit A Futurists Guide To Anticipating & Leading Change Presentation Transcript

  • The Falling is Sky
    PUSH!A Futurist’s Guide to Anticipating & Leading Change
  • Cecily Sommers
    Founder & President
    The Push Institute
    www.pushthefuture.org
  • © Cecily Sommers, 2010
  • PROPRIETARY ADVANTAGE
    PURPOSE
    POTENTIALS
    © Cecily Sommers, 2010
  • Q: Why is it that, even when we Know better, we don’t Do better
    A: We have to learn how to New better!
    © Cecily Sommers, 2010
  • A Futurist’s Guide
    Problem Solving
    KNOW:
    Study structural and systemic factors
    Define issue in those terms
    Determine your Best Question
    NEW:
    Explore
    Invent
    DO:
    Execute
    5% Factor
    © Cecily Sommers, 2010
  • The Permanent Present
    Washington University’s McDermott Memory & Cognition Lab, January 2007.
  • Right Hemisphere
    D
    Left Hemisphere
    Imagery
    Language
    D
    Learning, Memory
    Motivation & Emotion
    D
    Senses
    Autonomic System: Pain, Arousal
    © Cecily Sommers, 2010
  • The Antidote
    Forward March!
    L: Know
    R: New
    L: Do
    © Cecily Sommers, 2010
  • Know
  • markets
    law
    governance
    population
    technology
    resources
    © Cecily Sommers, 2010
  • Earth
    Ocean
    Space
    Climate
    Energy
    Water
    Land
    Food
    Sun
    Animals
    Habitat
    Minerals
    Forest
    Resources
    Four Forces
    © Cecily Sommers, 2010
  • markets
    law
    INTEGRATION
    TRENDS
    water
    food
    energy
    ISSUES
    resources
    © Cecily Sommers, 2010
  • Genetics
    Robotics
    Information
    Nanotechnology
    Health care
    Education
    Collaboration
    Virtual reality
    Games
    Telephony
    Manufacturing
    Infrastructure
    Technology
    Four Forces
    © Cecily Sommers, 2010
  • markets
    law
    health
    communications
    energy
    infrastructure
    robotics
    technology
    © Cecily Sommers, 2010
  • 6.1 B in 2000
    9B in 2050
    Developing ++
    Industrial ---
    Immigration
    Multi-cultural
    Multi-lingual
    Nationalism
    Conflict
    Capital formation
    Demographics
    Four Forces
    © Cecily Sommers, 2010
  • © Cecily Sommers, 2010
  • markets
    law
    mortality
    youth
    migration
    labor
    multi-ethnic
    population
    © Cecily Sommers, 2010
  • Tribalism
    Market drivers
    Values
    Interests
    Beliefs
    Onlinecommunities
    Personalization
    Polarization
    Governance
    Four Forces
    © Cecily Sommers, 2010
  • CONVERSATION
    CONTENT
    © Cecily Sommers, 2010
  • A Shifting Tide
    The Washington Consensus
    Fiscal Discipline
    Restructuring Public/Social
    Expenditure Priorities
    Tax Reform
    Liberalizing Interest RatesCompetitive Exchange Rates
    Trade Liberalization
    Liberalization of Inward ForeignDirect Investment
    Privatization
    Deregulation
    Property Rights
    The Beijing Consensus
    Innovation
    In order to outpace the “friction losses of reform,” government must actively innovate in order to address the challenges introduced by the changing economic and social environment (Ramo, 2004: 12).
    Dynamic Goals
    Instead, the BJC suggests an increased focus on measures such as quality-of-life and individual equity, areas that China has strongly focused its attention
    Self-Determination
    Countries can plan their own development without having to accept the unfavorable terms of the Washington Consensus”
  • Now
    Next
    New
  • The fast and easy answer? - All media will be social, layered (virtual + physical), and just-in-time (real-time, place-, person-, and situation-specific).
    © Cecily Sommers, 2010
  • http://www.responsibilityproject.com/
  • The Future of Media (is social & digital)
    Strategy
    Fluid business model
    Create something fabulous and authentic
    Dimensionalize from there
    © Cecily Sommers, 2010
  • New
  • Business need
    Futures research
    Brand experience
    New technologies
    Scenario development
    Outside experts
    Experiential exploration
    “Like That”
    “Fill the Box”
    Having it all
    “Duh!,” “Love it!”, High Risk/Reward
    Chunking it down
    First Movable Piece
    Deliverables, resource requests, Q-2-Q
    ZONE OF DISCOVERY
    © Cecily Sommers, 2010
  • Pour & Stir
    • “Like That!”
    • Play
    • Time out
    © Cecily Sommers, 2010
  • http://www.greatriverenergy.com/
  • Know Better, New Better, Do Better
    Marching Forward
    • Best Questions
    • Pour & Stir
    • Best Practices
    © Cecily Sommers, 2010
  • Do
  • best time
    “Theto plant a tree wasago.”
    20 years
    Chinese Proverb
  • PROPRIETARY ADVANTAGE
    PURPOSE
    POTENTIALS
    © Cecily Sommers, 2010
  • THE NEW I.P.
     
    © Cecily Sommers, 2010
  • INNOVATION PORTFOLIO
     
    © Cecily Sommers, 2010
  • CLIENTS
  • Plan in Reverse
    Assumptions, Outcomes, Resources
    • 10 Years
    • 5 years
    • 2 years
    • 1 year
    • 6 months
    • 3 months…
    © Cecily Sommers, 2010
  • Know Better, New Better, Do Better
    = ROI3
    • Resilience
    • Relevance
    • Revenue
    © Cecily Sommers, 2010
  • s
    T A
    M PO U
    T S H O R T
    S I G H T E D N E S S
    © Cecily Sommers, 2010
  • The Wisdom Principle
    God grant me the serenity to accept the things I cannot change; courage to change the things I can;
    and wisdom to know the difference.
    The Serenity Prayer
  • What’s yours?
    dream
    © Cecily Sommers, 2010
  • © Cecily Sommers, 2010
  • THANK YOU