The world as we know it is being transformed by the Internet of Things and other smart technologies. VARs, MSPs and other channel partners should take note, as it has an impact on enterprise businesses. From data analytics to mobility, read on for five unique opportunities that you can start taking advantage of today. Then, find out how Spectrum Business can help telecom partners take advantage of exciting new sales opportunities with the IoT.

1. enterprise.spectrum.com | 855.214.1641
The Internet of Things (IoT) and smart devices
are poised to transform everyday life in the years
ahead. These exciting technologies will also create
a wealth of opportunities for Value-Added Resellers
(VARs) and Managed Service Providers (MSPs).
While a lot of attention has been paid to the lifestyle
applications of smart IoT technologies, enterprises
are expected to get into the game in a big way, too
— and they will turn to trusted partners for advice.
The IoT: Opportunities For Enterprises
First, it’s important to understand how the IoT
and smart technologies are going to impact the
enterprise world. VARs and MSPs can emphasize
the following opportunities when suggesting and
packaging solutions to clients:
• Automation technologies for data centers and
cloud-based networks and applications. Tech
experts expect cloud-based IoT technologies
to make major inroads in the business world,
prompting a lot of businesses to seek out data
consolidation services. Bringing all the data
generated by connected devices into one place
will be the key to harvesting the greatest amount
of value from the collected information.
• Data analytics. Smart technologies and the IoT
are going to generate massive amounts of data
— data that can be leveraged for strategic and
competitive advantages by forward-thinking
businesses.
• Hardware convergence. All that data needs to be
stored somewhere, and hardware solutions offer
greater levels of security than cloud-based storage
options.
• Mobility technologies. Interfaces that link smart
device manufacturers with their clients are
expected to be the key to customer service in
the IoT age. Imagine being able to sense when a
customer’s device isn’t functioning properly and
automatically offer to fix it. Isn’t that the kind
of customer service solution a major enterprise
would want to have on their side?
• Security. All these new technologies are going to
require advanced safeguards to keep assets safe
from cybercriminals.
THE RISE OF SMART
DEVICES AND THE IoT:
SALES OPPORTUNITIES
FOR VARs AND MSPs

2. enterprise.spectrum.com | 855.214.1641
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Safeguarding Devices with Security Initiatives
While the IoT has yet to suffer a major security
breach, more technology experts believe it’s only a
matter of time before cybercriminals find a way to
wreak havoc. VARs and MSPs should be proactive
about security concerns and point to steps clients
can take to preempt these attacks.
Front-line defenses against IoT cyberattacks include
testing for and closing off vulnerabilities, requiring
user authentications and using encryption to protect
key data. Of course, telecom partners can leverage
safety concerns to help boost their sales totals by
packaging security solutions along with IoT and
smart enterprise technologies.
To learn more about the coming IoT boom and
how it will present VARs and MSPs with exciting
new sales opportunities, please visit the Spectrum
Business website.