In this era of convergence, IT VARs are at a crossroads, where they face a decision: should they join a partner program? If so, which one will best position them to grow their business as well as their client base? Read this blog to learn about why IT VARs are choosing to take the leap and join cableco partner programs like Spectrum Business’s.

1. Satisfying Clients & Increasing Revenue
How IT VARs Benefit from Cableco Channel Partner Programs
The truth is that there is “tremendous upheaval in the general IT and telecom landscape,”
Channel Partners says, and this upheaval “is forcing all players to take a look at where
they fit and, importantly, with whom they partner and compete.” This convergence has
been driven by at least four factors:
• Altered routes to market,
• Increased attention on customer needs and demands,
• More managed services, and
• Widespread adoption of cloud services.
Satisfy customer demand.
According to Channel Partners research, 48 percent of IT VARs said that they brought on telecom services because of consumer
demand for those services. VARs are adding on telecom services not just because their customers want it—but because their
customers want the telecom services from them, their trusted partner and adviser. In truth, few businesses today differentiate
between IT and telecom—most companies have folded those departments together—and, therefore, simply expect their IT VAR to
offer telecom services as well.
How can IT VARs ensure that they are meeting their customers’ demands and preferences? Partnering with cablecos like Charter
Business that offer telecom services is an essential step.
Spectrum Business channel program partners can offer the following Spectrum Business services to clients—and at competitive
prices:
In order to keep a healthcare facility running smoothly at all levels--from top administrator to the patient--a healthcare provider’s
network must be fast, steady, and secure. A robust, top of the line network from Spectrum Business ensures that healthcare
providers are able to transfer large amounts of data regarding patient health, serve their customers with speed and efficiency, and do
it all without overspending.
• Scalable broadband Internet and symmetrical fiber-optic services.
• Flexible Ethernet solutions (options range from low-cost coax-based services to 10 Gbps optical services).
• Cloud services with easy-to-implement data, voice, and video solutions.
• Business lines with national calling packages and high-capacity PRI service.
• High-quality TV with multiple programming options.
In this era of convergence, VARs need to deliberately position themselves so that they can best compete. To gain the most lucrative
position, VARs are well-served by capitalizing on market trends and by wisely choosing a channel partner program in which to
participate. Increasingly, VARs are finding that cableco partner programs offer incredible opportunities for them to grow their
businesses and their client bases.
The trick to joining a channel partner program is to evaluate existing channel partner programs and to join the right one.
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Business.Spectrum.com

2. Satisfying Clients & Increasing Revenue
How IT VARs Benefit from Cableco Channel Partner Programs
For more information about Spectrum Business Partner program, visit our website.
Develop mutually beneficial partnerships.
IT VARs who are concerned about having the depth and breadth of knowledge necessary for telecom sales will find that channel
partner programs like Spectrum Business’s will allay their concerns. Channel partner programs provide dedicated support and help
to drive VARs’ businesses into the sales spotlight.
Here are just a few ways that Spectrum Business’s program supports its partners:
• VARs receive local support from channel managers and have access to the program’s management team.
• VARs have access to Spectrum Business’s cloud enablement programs.
• VARs receive proactive sales training, sales consultations, customized marketing materials, and post-sales support.
• VARs easily check on service availability and access other important resources through the Spectrum Business partner
portal.
• VARs are incentivized with competitive compensation plans and lucrative incentive programs.
Take advantage of new, recurring revenue.
IT VARs who feel uneasy with the telecom services revenue model will find respite in channel partner programs. Through these
programs, VARs create recurring revenue streams to ensure financial rewards and to continually grow their businesses by
reinvesting in it. On top of that, Channel Partners says, recurring revenue streams help IT VARs combat “the effects of margin
erosion” that they have been seeing for years.
Partner programs like Spectrum Business’s offer attractive and generous compensation plans where partners receive earnings on
every product. For example, VAR partners will earn residual payments over the life of a customer. In addition, partners receive
accelerated payments for obtaining performance goals. IT VARs may find that they are earning more than ever before with cableco
partner programs: VARs get a financial reward for every sale they make.
Take the leap.
In the end, VARs who choose to diversify their portfolios with telecom services and to participate in cableco partner programs
vcreate more value not only for themselves but also for their customers. Recurring revenue streams mean that partners add
revenue-on-revenue from every sale, and well-structured compensation programs help manage conflict in the channel so that VARs
remain one step ahead of the competition. Coupled with comprehensive support services, Spectrum Business’s partner program is
designed for the IT VAR who is ready to take the leap.
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Spectrum Business is a unit of Charter Communications, Inc., one of the nation’s leading
broadband communications companies. Leveraging the national reach of our parent
company’s existing network, we provide business customers with reliable, secure,