How to produce a Fashion Show by Cathy Dunn Slagle

2. Can You
Walk the
Walk?

3. Can You
Walk the
Walk?
How to Produce a Fashion Show to Enhance Your
Fashion Marketing Program

9. Ruffled Rebelles

11. Swankyvie

13. Rue 21

15. TJ’z

17. Faion Bug

19. Buckle

21. Ladybugs

23. Airations

25. Alted Coutu

27. Men’s Wear House

29. Sequel

30. Include !
!
Syllabus
!
!
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“Fashion Show” FASHION MARKETING
DECA
in your syllabus TCC Tech Prep Credit
INSTRUCTOR: Cathy Dunn Slagle, M.Ed.
!
as a requirement CONFERENCE
PERIOD!
OFFICE PHONE:!
A Days 10:00am-11:00am
!
817-299-1900!
of the course
ADDRESS: 1120 West Debbie Lane, Mansfield, TX 76063
E-MAIL ADDRESS:! cathyslagle@misdmail.org!
!
COURSE OBJECTIVES:
Fashion Marketing is designed to provide students with knowledge of the various business
functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of
so students will know from the beginning promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career
opportunities. This course provides TCC Tech Prep Credit, and implements DECA as a co-curricular
component of the class. All Fashion Marketing students will be required to produce and participate in
this is a Major Project the semester “Fashion Show” to provide hands on knowledge for our students.
TEXT AND REQUIRED SUPPLIES:
1. Pen
2. Paper
Include in course guide when describing 3.
4.
Calculator if you don’t want to share the class set
1 (3) ring binder (1 to 3 inches) for YOUR Portfolio
5. Set of Dividers
the 6.
7.
Markers if you do not want to share the class set
Poster Board
8. Fabric Samples
Fashion Marketing Class
1!
!
The Fashion Show is a recruiting tool for
your Fashion Marketing Program

31. To Do List for Your Fashion
Show
Complete required documentation to seek approval including Set Model Audition date
Fundraising request for proceeds of show
Create Model Application
Choose venue to hold Fashion Show
Select panel of judges from your students for the models
Consider room for dressing rooms
Create marketing materials for model auditions
Stage
Create stylist application for your student stylists to
Runway work with the vendors/models
Lighting Create marketing materials for “The Fashion Show”
Sound Hold Model Auditions
Parking Schedule Model practices
Set Date - Check school district calendar Design Tickets
Choose theme Train all students in Fashion Marketing to promote
show and pre-sell tickets
Choose name of show
Committees
Design floor plan
Model Audition Judges
Determine how many seats for your audience
Model Practices
Create marketing materials for vendors
Vendor Contracts
Vendor contract
Decorations
Flyer for vendors
Ticket Sales
Assign territories for students to call on vendors
Inventory
Determine # of outfits to determine # of models

32. Dressing room set up Graphic arts could design
program, flyers, posters,
The Fashion Show program tickets
Photographers If you have construction trades
Room set up ask if they would build set,
runway
Red Carpet event
If you have media tech ask if
Script they could video show and sell
videos for a fundraiser for them
Collaborate with other
departments (involve as many If you have American Sign
other departments as you can to Language ask if their students
provide a hands on approach to would like to “sign” during the
teaching your students how to show
coordinate with multiple
departments mimicking a If you have culinary arts or
corporate environment) other programs that sells food
items ask if they would like to
If you have graphic arts meet sell their items before the show
with graphic arts teacher about and during intermission for a
their students designing fundraiser for them
promotional materials with
your students Don’t forget to ask some
recommendations teachers to also model!

33. Choose
Theme
Consider vendor
suggestions with type of
clothing and season
Suggestions:
Fall-Autumn Leaves
Winter- Snowflakes
Spring-Flowers

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Heart = Love
Words=Fashion Show

35. Set Pricing
General Admission Price
Student Price with ID
Front Row Price
Decide on VIP’s
Invite Teachers - No Charge

36. Design
Floor S
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46
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plan using
S S S S S S S S S S 40
S S S S S S S S S S 37
S S S S S S S S S S 209 TOTAL SEATS
S S S S S S S S S S
S S S S S S S S S S 40
S S S S S S S S S S 11
Excel
S S S S S S S S S S 51 FRONT ROW
S S S S S S S S S S
S S S S S S S S S S 11 VIP
S S S S S S S S S S
S S S S S S S S S S
S S S S S S S S S S
S S S S S S S S S S
S S S S S S S S S S
S S S S S S S S S S
S S S S S S S S S S 15 ADD ON
S S S S S S S S S S 23
Seating Chart S S S S S S 23
S S S S S S 61
Yellow = Front Row S S S S S S 209
S S S S S S 270
Green = VIP Seating S
S
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S
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S
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S
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S S S
S S S
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S SS S S S S S S S S S S SS
Diagonal Lines = add on seating S SS S S S S S S S S S S SS
37 SEATS
Dotted Lines =add on seating
270 Possible Seats

37. Design
Marketing
Materials*
Depending on your
resources your students
may prepare mock up
ideas to give to graphic
arts or design themselves

38. Model Model Audition Application
AUDITIONS MARCH 1, 2011 4­6PM
Application Date ________________
PLACE HEAD SHOT
HERE
MAXIMUM SIZE 4” X 6”
Auditions
PRINT
First Name__________________Middle Initial_________ Last Name _________________
Age ______ Grade _____ Home Campus MHS THS SHS LHS FHS ID# ___________
Cell Phone ___________________________ Home Phone_________________________
Home Address ______________________________Email _________________________
List Ben Barber classes you have Spring 2011:
✴The best way to begin Class _______________________ Session _______ Teacher _____________________
Class _______________________ Session _______ Teacher _____________________
promotional activities for BIO
1. Do you have any previous modeling experience? Explain
your Fashion Show is with
Model Auditions 2. What are your future plans(College; Major; etc.)?
✴Teach your students to 3. Are you a member of any organizations, theater, athletic program, etc?
recruit potential models from REQUIREMENTS
1. Have a Spring 2011 class at Ben Barber CTA
2. Attend all scheduled practices TBA
all programs on campus 3. Provide own transportation to assigned clothing store for fittings
4. Responsible for keeping the loaned clothing and accessories in good condition; IF
DAMAGED OR LOST WILL BE THE MODEL’S FINANCIAL RESPONSIBILITY
5. Attend Dress Rehearsal on Thursday March 24, 2011 (MANDATORY WILL BE
*Remember this is Fashion REPLACED WITH ALTERNATE IF NOT IN ATTENDANCE)
5. Be able to Model on March 26, 2011 for the 2:00pm show and the 7:00pm show
I have read and acknowledged all the above requirements:
Marketing so your primary ________________________________________________ ______________
Model Signature Date
goal is to market the show to ____________________________/____________________
Parent Signature Phone
_______________
Date
in turn market the vendors
clothing lines

39. Marketing
Materials
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packed house on show 4&&J(3,=.)-$>RS$+#1'9,'7$AA)5$$
night

40. Model
Auditions
•Select main panel of judges to sit on stage
and end of runway (mock runway for
auditions)
•Select students to work registration
•Models sign in and turn in registration
form
•Models are given their number
•Select photographers to shoot each model
as they register and when they audition
•Take picture of model holding their
number in registration order
•Place other judges in seating area
•The more students you involve from
the beginning the better chance you will
have for active participation
•You could have tryouts for announcers also
at this time or in class

41. Create
Vendor
817-791-6692
214-298-1255
CONTACT NAME
AND TITLE:
Contract
COMPANY NAME:
The Fashion Show
Vendor REGISTRATION
ADDRESS:
PHONE:
As you and your FAX:
students are calling on EMAIL:
clothing vendors have
I AGREE TO PARTICIPATE IN THE FASHION SHOW HELD AT BEN BARBER
vendors sign an CAREER AND TECHNOLOGY ACADEMY ON APRIL 8, 2011 FOR IN
KIND CONSIDERATION OF RECEIVING OUR COMPANY NAME IN THE
PROGRAM,SCRIPT FOR THE SHOW, TV MONITORS IN THE
agreement FASHION SHOW LOCATION AND ON THE FASHION SHOW TICKETS
STUDENT AND TEACHER MODELS WILL COME TO OUR STORE
FOR THEIR FITTINGS PRIOR TO FASHION SHOW DATE; THE MODELS
ARE RESPONSIBLE FOR RETURNING THE CLOTHING/ACCESSORIES WITHOUT DAMAGE
This may be done in BY THE DAY AFTER THE FASHION SHOW APRIL 9, 2011
SIGNATURE DATE
person, faxing, or
emailing

42. Create
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vendors and attach to & & & & &
the clothing when you & & & & &
receive the &
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merchandise

43. Design
Program
Use Model Registration
form for Bio of the
Models and have the
Models send electronic
pictures to insert
Include all students and
their positions
Include the Line Up

44. To Do List for Show Time
Day Before Microphones
Receive all the Lighting
clothing
Video
Label clothing with
model name and Music
assigned dressing Prepare Will Call
room and order Booth
Set Stage Decorations Prepare Ticket Booth
Check out Media Hold Dress Rehearsal
Equipment

45. Dress Rehearsal
Run through for ALL Walk the red carpet to
be interviewed
Stylists should report to
their dressing rooms Begin in dressing rooms
Ushers should practice May dress casual but
seating and adding seats do wear shoes they
will walk in
Ticket Takers practice
Run through of the
Red Carpet Event show
Practice
Practice Finale
Announcers and music
Que. Check times to keep
show under 2 hours
Models

46. To Do List for Show Time
Arrive 2 hours before show Ask how many to sit together
Models Be sure to check stub for VIP, Front Row
or General Seating
Report to dressing room with hair
and make-up done Stage
Work with stylist with order of Que. Music
clothing
Test Microphones
Dress for first walk
Lighting
Walk red carpet to be
Emcee
interviewed
Report back to dressing Food Vendors set in place
room until called Booth to sell videos of show
Will Call and Ticket Booths manned sold best before show and intermission
Should have tickets Monies
Programs Remove monies from Ticket Booth
Ushers Need a till to make change
Take guests to seats filling rows to leave Need a container to place large bills
no empty seats

48. Thank You
for
attending
please fill
out your
evaluation
sheet before
you leave