Changing attitude towards professionalfashion education and its prospects .
Objective To find out the scope of professional fashion education with respect to societal acceptance In tier 2 cities . To check the congruency of professional fashion education with industry requirements.
Sub – Objective To understand and analyze the merits and demerits associated with key professions in fashion industry.
• Books, newspapers, Internet, annual reports.SECONDARY (40%) • Published data: Education source like reports, government sources Quantitative data: • Survey (Person administered – mall intercept surveys of customers,PRIMARY (60%) • Qualitative Data: • Telephonic interview. • Depth interview of experts in education field .
About Education Education industry is one of the fastest developing sector worldwide, generating large scale revenues and employment. The Global education industry is the second- largest industry after healthcare. It had a market size of aggregated US$66.6 bn during FY11. In India, Private professional institutes are expanding with a strong growth rate .Source :www.researchandmarkets.com
Education in India Education in India Formal Informal education education Higher K-12 Vocational Coachingeducation Pre-schools education institutes
Market size PROFESSIONAL Market Cagr (to COURSES 2012) Private professional US$7bn courses 16-17% US$1.7bn Test preparation 19-21%
What courses do I need to take so I get What type of good job without job would make wasting so much me happy time Should I go forprofessional fashion courses
Professional courses The education or curriculum designed, keeping in mind the need of a particular industry, courses like this are very focused and future oriented. Have gained importance in the recent years, with the graph going high for job opportunities in the respective sectors. Helps students to get trained and aware of the latest trends in the market and the respective work environments.
CONT….. Can be in the form of degree or diploma certificates depending upon their curriculum and the time period. Available in every field, few of the examples of courses are : Fashion Designing , fashion management , Event Management ,Hotel management etc.
IMPORTANCE OF PROFESSIONAL COURSES Success is the catchword these days, the more victorious; more popularity one gains among its audience . People these days are more excited about earning fame and glory as soon as possible. With the globalization of the world, the need of the skilled labor is increasing. Route to success is getting shorter with the opening up of varied prospects and fields.
Professional courses are availablein every field (Fashion field ) Examples of courses are : Fashion Designing , fashion management , Event Management , etc. Professional fashion courses
MYTHS OF FASHION EDUCATION (AS A CAREER)•Fashion is only for rich people .•you won’t be able to launch yourown Designer label or boutique?•The reality is still many of us are notaware there are many jobopportunities in the Fashion Industryand the designers are highly paid.
FASHION COURSES TEND GREATER SCOPEOF BRIGHT PROFESSIONAL CAREER The changing scenario of fashion as a profession, many students do most of the courses in these areas. Students can get proper training on correct guidance of the Fashion Institute. The quality of the courses tends to focus on training. All these can help students with confidence a lot and do get into a real industry.
Students can make a successful career as fashion designers, fashion consultants etc . Students passed out from these colleges (nift ,nid etc ) have made successful career in fashion and are leading towards better prospects in future.
GLOBAL WORKFORCE REQUIREMENT 50% of population is below the age of 25 Global shortfall of 56mn skilled workers by 2020, India will have 47 million excess at that time. But without proper education and training majority of these potential workers will not be employable. Source: CLSA Research Report(APAC Markets), March 2008
FASHION JOB MARKET Today the fashion and apparel industry has expanded far beyond one can think. In today’s highly competitive world, the apparel industry has taken an effort to see that each department is run effectively, thus the requirement for expert professional for each department has increased.
BASIC ORGANIZATION OF APPAREL INDUSTRY Fashion Research and Analysis Design and Product Development Production Sales All these departments require a team ofdedicated of professionals, working globally andcontributing for the growth and development of theapparel industry.
Jobs in fashion field Designer Merchandiser Fashion technologist Fashion research & development professional Fashion communication professional Fashion consultant Model etc
About designer Fashion Designers are dedicated to clothing and life style accessories which are created for a certain group of people within the cultural and social influences of certain period of time or season.
Design Director/ Head D Design Director/ Head Designerdesignation Work detail Skill required qualificationDesign Director/ Highly creative Posses Masters in DesignHead Designer Designer who heads merchandising the design team. background, Masters in Fashion technical skills, Technology fabric sourcing knowledge, B.A in Fashion and ability to communicate with sales.
Designerdesignation Work detail Skill required qualificationdesigner Assists the Head Responsible for Masters in Design Designer. concepts, sketches, fabric, and trends. Masters in Fashion Oversees all aspects Technology of a design room, including design B.A in Fashion assist. Must know the current market and competition
Associate Designerdesignation Work detail Skill required qualificationAssociate Designer Formerly an Should have Masters in Design assistant designer, technical but not yet ready toknowledge, fabric/ Masters in Fashion be a designer. trims searching Technology skills, good Works together with aesthetic and B.A in Fashion the Designer on all sketching ability for aspects of design. presentation Diploma in Fashion boards. Must have Design good verbal / communication, Diploma in Fashion organizational skills. Technology
Assistant Designerdesignation Work detail Skill required qualificationAssistant Designer Works together with Should have a Masters in Design the associate technical designer or with the background in the Masters in Fashion designer. Shop studies of fashion. technology trims, fabrics . B.A in fashion Makes Should have a clear appointments and idea about Design Diploma in fashion some time development design accompanies the process. associate designer/ designer on client meetings.
About Merchandiser Merchandisers work with all departments in a company like management, design, production, and sales –to make sure the finish product is executed correctly done on time. The design staffs ordinary gets its direction from the merchandiser. There are different designations the merchandisers have according to their responsibilities.
Vice President of Merchandiser/Design designation Work detail Skill required qualification Vice President of Works with sales, Must have Technical Master in Merchandiser/Desi design, and knowledge and Merchandising & gn production dept. expertise in design, Management merchandising, Conducts buy product Masters in Fashion meetings and development, sales Management manage sample and production. approval process, Masters Fashion store Able to understand Technology communication and and identify new order follow-ups. and upcoming BFtech. (Apparel trends and be production). knowledge of fabric source .
Associate Merchandiserdesignation Work detail Skill required qualificationAssociate Assists the Must have a strong Masters in FashionMerchandiser merchandiser organizational, Management verbal, and communication Masters Fashion skills. Technology Should also have a BFtech.( Apparel good colour sense, production) analytical skills, and knowledge of Bachelors in Fashion garment Design construction, costing, and fabric
Assistant MerchandiserDesignation Work detail Skill required qualificationAssistant Entry –level position Must have a strong Master inMerchandiser assisting the organizational, Merchandising & merchandiser. verbal, Management and communication Masters in Fashion Follow up skills, as well as Management communication like good colour sense mails, faxes etc. and fabric Masters Fashion knowledge. Technology B Ftech.( Apparel production) Bachelors in Fashion Design Diploma in Fashion Design/Technology
About Fashion Technologist Fashion technologist’s excel in understanding integrating the areas of technology and management for apparel manufacturing and develop capability to offer strategic solutions.
Pattern makerdesignation Work detail Skill required qualificationPattern maker Making patterns for Knowledge of sizes Masters in Fashion different sizes and for different Technology knowledge of categories (ladies, BFtech.( Apparel grading. children, men’s) for production) different markets Bachelors in Fashion Pattern making is (UK, USA, UAE, Design done both manually India). Diploma in Fashion and on computers. Design/Technology
Technical Designer/spec-techdesignation Work detail Skill required qualificationTechnical Working on latest Masters in FashionDesigner/spec-tech software for pattern Must have strong Technology making. pattern making fit and grading Fetch.( Apparel experience. production) Production Bachelors in Fashion development Design background and ability to work with Diploma in Fashion key accounts Design/Technology essential.
CAD/Operatordesignation Work detail Skill required qualificationCAD/Operator Working on latest Must have flat Bachelors in Fashion design software for sketching ability, communication designing and good colour sense, creating digital and BFtech.( Apparel portfolio of the verbal production) company. communication skill. Knowledge of Bachelors in Fashion various computer- Design aided design (CAD) systems mandatory. Diploma in Fashion Design/Technology
About Fashion Research &Development Professionals A position added by some of the larger forecast companies, garment manufacturers and private level companies to assist the designer. The apparel industry has a strong need of experts in fashion research and forecasting for every merchandise category.
Colouristdesignation Work detail Skill required qualificationColourist Responsible for Must have textile Masters in Design preliminary approval knowledge and an Masters in Fashion of lab dips, knit excellent eye for Technology downs, handlooms, colour B.A in Fashion and Bachelors in Fashion strike offs to ensure communication that all colour match the colour standards.
Fashion Forecasterdesignation Work detail Skill required qualificationFashion Forecaster Research, studying Must have good Masters in Design trends are forecast knowledge of Fashion apparels changing trends. Masters in Fashion and textiles for Technology , every seasons B.A in Fashion , Bachelors in Fashion communication
About Fashion Communicationprofessional Specialized knowledge of communicating through different media such as print, electronic, digital, web and audio-visual media. Having good understanding of web and multimedia design, computer graphics, illustration, product design, exhibition design, visualizing and art direction, typography and photography.
Fashion Stylistdesignation Work detail Skill required qualificationFashion Stylist A stylist is an expert Should have a good B.A in Fashion who uses art and aesthetic sense. science to make Knowledge of Bachelors in Fashion people and objects a Fashion communication look good in order international trends to make a statement.
Fashion Photographerdesignation Work detail Skill required qualificationFashion Conducting photo With the knowledge Courses inPhotographer shoot of garments, of still shooting photography collections for traditional film on Design houses, location, a fashion Bachelors in Fashion Designers, photographer communication Magazine, Portfolio. should have up-to- the minute knowledge of digital workflow from capture to post production with everything being available to clients ‘in-house.
Fashion Journalistdesignation Work detail Skill required qualificationFashion Journalist Writing articles on Knowledge of Fashion journalism current Fashion History of Costume, events, fashion Bachelors in Fashion designers, brands Fashion forecast, communication etc. Fashion trends, Fashion Designers and their work.
Fashion Editordesignation Work detail Skill required qualificationFashion Editor Selecting articles Masters in Design and planning for Masters in Fashion publishing of Technology Fashion Magazines B.A in Fashion Bachelors in Fashion communication
Fashion consultant• A fashion consultant is a person who specializes in wardrobe and makeup improvement.• Help clients make clothing style choices appropriate to a variety of social situations, including personal and business settings.• Offer related services, such as color and style advice, and shopping tips.
Fashion consultantDesignation Work detail Skill required QualificationFashion consultant Helping the Education , Have an Bachelors degree customer find the eye for fashion , in fashion, textiles best clothing for appearance should or marketing at a them. be impeccable at all major college, times, understand or good customer service experience of retail etc.
Fashion models Sometimes called a mannequin. A person who is employed to display , advertise and promote commercial products ‘or ‘ to serve as a subject of works of art .
Fashion modelsDesignation Work detail Skill required QualificationFashion model Promote clothing model must be Ages of 15 and 19 and accessories to photogenic , able to years of age, least fashion buyers, walk and move five foot eight customers and the gracefully, must be inches tall, and no media. You able to network more than six feet might model items with clients and gain tall, must be super in fashion shows, or a positive reputation thin – no more than in photographs for , able to withstand 105 lbs at five foot catalogues, various working eight inches to no magazines, conditions ( wear more than 115 lbs at newspapers and bikini in cold six feet tall. , breast advertising conditions) size must be a 34B campaigns. or smaller.
Top schools and institutes ofIndia National Institute of Design National Institute of Fashion Technology National Institute of Fashion Design(NIFD) Northern India Institute of Fashion Technology,(NIIFT) The Bhawanipur Gujrati Education Society Anima Institute of Fashion Birla Institute of Liberal Arts and Management Sciences (BILAMS)
ADVANTAGE & DISADVANTAGES OFFASHION DESIGNING FIELD Long Hours Daily Chores Competitive and Locations Low Starting Salaries
ADVANTAGE & DISADVANTAGES OFFASHION MERCHANDISING FIELD FLEXIBLE WORK WORK WITH PEOPLEDISADVANTAGES INCOME RESPONSIBILITIES
ADVANTAGES & DISADVANTAGES OFCAREER IN FASHION CONSULTANCYADVANTAGES An fashion consultant is a very flexible career and one that you can take up at any age . Being an fashion consultant gives you the option to be independent, working from home or studio. The job has huge personal rewards as you are helping someone feel good about themselves and improving their image.
Continued ….DISADVANTAGES The job can be stressful at times and you need to learn to work with all manner of people, some more demanding than others. “At times pumping up someone’s ego can be emotionally draining . The downside of working as a fashion consultant expert is that the specialist has to work with demand and ensure that the work is achieved as per the client’s need .
Advantages and Disadvantages ofModeling CareerAdvantages : Being a model is traveling and a good chance to see beautiful countries of the whole world. (not for every model) Develop communication skills very well during career and traveling to different countries. Have a chance to meet very famous people in all over the world.
Continued …..Disadvantages : Models career is hard and sometimes depressing. ( situation -invited to participate in 3 big castings the same day.)
Parents are Important in TheirChild’s Career Development Children rank their parents as the most important people when it comes to helping them with career decisions(according to several studies ) . Find Out Identify Skills “What Find About Training Careers is my child “Where can “What jobs good at my child get might make and what the training my child skills & he/she happy?” courses are needs?” needed?”
Changing mindset of parents towards newer career options•Previously the parents educatedtheir children mostly forgovernment services .• Due to influx of multinationalcompanies ,where they give fatsalary , the mindset of parentsare gradually changing .•Now educate their children intechnical lines ,so that they wouldbe able to get good jobs in multi-national companies .
Road map Primary Research Expert interviews and Personal Interviews of parents(Descriptive ) . To identify aspects shaping attitude (both positive and negative ) toward professional fashion Education To map changing attitude of parents toward professional fashion education. To map changing attitude of youngsters toward professional fashion education.
Have you ever seen advertisement aboutfashion courses response in% 7% yes no 93%The chart clearly shows that most of the people haveseen advertisement regarding of fashion courses .
Do you know about courses offered for fashion response in% 7% yes no 93%Approximately 93 % of people know about coursesoffered for fashion .
Name the institute that offer courses for fashion industry 100100 93.3 80 66.7 50 0 response in % response in % at least 1 at least 2 institute institute at least 3 at least 4 institute institute All the respondent are aware of at least 1 institute which offer fashion education , while more than 6o % people know about 4 famous institute
Attitude towards the fashion courses and fashion professional?
Fashion courses are highlyexpensive response in % strongly agree 20% 7% agree 20% neither agree nor 53% disagree disagree strongly disagreeMost of the respondents think that fashion courses are highly expensive.
Fashion courses are meant for girls response in % strongly agree 5% 9% agree 22% neither agree nor 64% disagree disagree strongly disagreeApproximately 64% respondents are disagree on the point that fashioncourses are Only for girls .
Fashion courses lead to bright future response in % 0% strongly agree 13% 13% agree 20% neither agree nor disagree 54% disagree strongly disagreeApproximately 54% respondents are agree on the point that fashioncourses lead to bright future .
Fashion professionals are highly paid response in % 1% strongly agree 14% 14% agree 28% neither agree nor 43% disagree disagree strongly disagreeApproximately 43% respondents are agree on the point that fashionprofessionals are highly paid .
Fashion courses are very glamorous Response 1% 7% strongly agree 7% 39% agree 46% neither agree nor disagree disagreeMost of the respondents are positive on the point that fashion courses areglamorous .
Fashion courses are mass acceptedcourses60%50%40%30%20%10% response 0% strongly agree neither disagree strongly agree agree nor disagree disagree
How do you consider fashion courses response in % 1% 13% 27% regular course professional course vocational course 59% otherAround 59 % respondents consider fashion courses as professional courses .
Which of the industries you think may be related with fashion courses response in % Textile and Garment 7% 22% manufacturing industry 14% 7% Apparel Retailing and Export Non – garment Retail 5% 43% industry 2% Export and Import of textile and apparelAround 43 % respondents relate fashion courses with apparel retailing & exportindustry.
What courses you think are offered under fashion education Response apparel designing 25% 32% Leather designing Retail / fashion Management 29% 14% Fashion TechnologyAround 32 % respondents think apparel designing ,14 % respondents thinkleather designing ,29% respondents think retail/fashion management & 25 %respondents think fashion technology come under fashion courses.
Will you advice to your friends for fashion courses response in % 0% 1% 26% yes no probably yes 3% 70% probably no undecidedAround 70 % respondents will advice to their friends for fashion related courses .
Ranking for the reasons for recommendingfashion courses to friends in order of preference.(1=least imp, 5=most imp)
Fashion courses are very new Response 0% 14% 18% most important 28% 2nd most important 3rd most important 40% 4th most important least importantAround 40 % respondents are neutral on the point that fashion courses are verynew , and because of its newness they (respondents ) will recommend thesecourses to their friends .
Fashion courses open number of opportunities response in % 50 40 30 20 response in % 10 0 most 2nd most 3rd most 4th most least important important important important importantAccording to 40 % respondents the most important factor to recommend fashioncourses to their friends is the number of opportunities it (fashion courses ) creates .
Fashion courses are getting popularity response in % 60 50 40 30 20 response in % 10 0 most 2nd most 3rd most 4th most least important important important important importantAccording to 50 % respondents the 2nd most important factor to recommend fashioncourses to their friends is the gaining popularity of this field .
Fashion courses are job oriented response in % 70% 60% 50% 40% 30% 20% response in % 10% 0% most 2nd most 3rd most 4th most least important important important important importantAccording to 60 % respondents the 3rd most important factor to recommendfashion courses to their friends is that these courses are job oriented .
Fashion courses bring respect & esteem in society response in % 50 40 30 20 response in % 10 0 most 2nd most 3rd most 4th most least important important important important importantAround 45 % respondents think that the 4th most important factor forrecommending fashion courses to their friends is respect & esteem associatedWith these courses.
If you will not recommend your friends about fashion courses reasons can be response in % 1% Fashion courses are not 6% 22% mainstream course 32% Fashion courses are Expensive 39% Fashion Courses not lead to well paid jobAround 22% respondents think fashion courses are not mainstream course , 39% respondents think fashion courses are highly expensive , 32 % think fashioncourses not lead to well paid job & because of these issue s ,they (respondents)will not recommend fashion courses to their friends .
Findings Most of the people have seen advertisement regarding of fashion courses . Most of people know about courses offered for fashion . All the respondent are aware of at least 1 institute which offer fashion education , while more than 6o % people know about 4 famous institute. Attitude towards the fashion courses & fashion professionals Most of the respondents think that fashion courses are highly expensive .
Cont…………. Most of the respondents disagree on the point that fashion courses are Only for girls . Most of the respondents agree on the point that fashion courses lead to bright future . Most of the respondents agree on the point that fashion professionals are highly paid . Most of the respondents are positive on the point that fashion courses are glamorous . Most of the respondents disagree on the point that fashion courses are mass accepted courses .
Cont………… Most of the respondents consider fashion courses as professional courses . Most of the respondents relate fashion courses with apparel retailing & export industry. Apparel designing dominates the courses which are offered under fashion education . Most of the respondents will advice to their friends for fashion related courses .
Cont………… Ranking for the reasons for recommending fashion courses to friends in order of preference: Most of the respondents are neutral on the point that fashion courses are very new , and because of its newness they (respondents ) will recommend these courses to their friends . According to majority of respondents the most important factor to recommend fashion courses to their friends is the number of opportunities it (fashion courses ) creates .
Cont……… According to majority of respondents the 2nd most important factor to recommend fashion courses to their friends is the gaining popularity of this field . According to most of respondents the 3rd most important factor to recommend fashion courses to their friends is that these courses are job oriented . Around 45 % respondents think that the 4th most important factor for recommending fashion courses to their friends is respect & esteem associated With these courses.
Cont………… According to most of the respondents( who won’t recommend fashion courses to their friends ) fashion courses are expensive & not lead to high paid job, therefore they will not recommend these courses to their friends .
Conclusions Fashion courses are gaining popularity day- by –day . In earlier days fashion courses were considered as the course which were only for girls but now definition has been changed. It is clear from the research that fashion courses are glamorous, lead to bright future and fashion professionals are equally good paid as those of other sectors , so because of these reasons there are more numbers of people who are joining fashion courses .
Cont…………. Fashion courses are still not considered as mass accepted courses . The research highlights that the respondents relate fashion courses with apparel retailing & export industry. The research also highlights that the Apparel designing dominates the courses which are offered under fashion education .
Cont……….. People will recommend fashion courses to their friends/relatives etc ,because of the following reasons: number of opportunities associated with these courses . Gaining popularity of these courses . Job oriented nature of these field .
Cont………. Most of the respondents are neutral on the point that fashion courses are new & these courses bring Respect & esteem in the society . Most of the respondents( who won’t recommend fashion courses to their friends ) fashion courses are expensive & not lead to high paid job. The research also highlights that the perception of parents /people have been changing regarding of fashion courses .
Cont ……….. professional fashion education in tuned with industry requirements. Fashion industry is very dynamic and yet evolving so fashion education is also updated with latest development and so it is attracting young talent and with allowance of FDI it is expected to grow exponentially So it can be derived from research that attitude toward fashion education is continuously improving .
Suggestions Creating more awareness among people regarding fashion courses , fashion institutes ,It is necessary to make this field more popular & attractive in the eyes of people . Fashion Courses are supposed to be expensive so courses must be designed in cost effective way, so that it can be affordable for aspiring students . Fashion courses should be promoted in such a way that it can shape the perception about glamour element related with these courses in positive manner.