This spot would be shot entirely in stop-motion photography, using stills and a split screen to tell the visual story of two people coming together.SPLIT SCREEN THROUGHOUT.MUSIC: CONTEMPORARY CHARM.Open on LANEY & GUY, two late twenty-somethings. Overhead shot of them lying in their respective beds. Alone.Stop motion animation shows them wake up. Get out of bed. Dress for the day.They travel to the bus stop. They stop to admire a piece of art/a flower. They walk down a street of shops. They sit at a café. They enter a bookstore.Now side by side, but still with a line separating the images — they both read from the same book. They look at each other. They smile.AVO: You never know when. You never know how. But when you know … you know.The line splitting the screen disappears by animating into the red R&H ampersand as the couple walks hand in hand down a tree lined promenade.SUPER: NOW & FOREVER LOGO: ROGERS & HOLLANDSTHE SCENE FADES, BUT THE LOGO REMAINS. MUSIC OUT.
ENGAGEMENT SALECUT FROM END OF SPOT TO BLACK SCREEN.CU: Beautiful slo-motion photography of an engagement ring.SUPERS (OVER TOP OF RING): Exquisite & affordableThe Engagement SaleStarting at just 1799LOGO: Rogers&HollandsAVO: This month, bring your engagement dreams together at The Rogers & Hollands Engagement Sale. Hundreds of beautiful ways to express your love. Only at Rogers&Hollands.
