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Social Media 101 For Non Profits

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Brief overview of Social Media and Networking for Non Profit organizations.

Published in: Technology, Business
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Social Media 101 For Non Profits

  1. 1. SOCIAL MEDIA 101 For Non-Profits ©2011 Social Savvy Geek, LLC
  2. 2. EXPECTATIONS
  3. 3. Core Mission ©2011 Social Savvy Geek, LLC
  4. 4. Core MissionCommunity ©2011 Social Savvy Geek, LLC
  5. 5. Core MissionCommunityFund Raising ©2011 Social Savvy Geek, LLC
  6. 6. Core MissionCommunityFund RaisingEvents ©2011 Social Savvy Geek, LLC
  7. 7. Core MissionCommunityFund RaisingEventsProjects ©2011 Social Savvy Geek, LLC
  8. 8. Core MissionCommunityFund RaisingEventsProjectsAwareness ©2011 Social Savvy Geek, LLC
  9. 9. ©2011 Social Savvy Geek, LLC
  10. 10. Networking ©2011 Social Savvy Geek, LLC
  11. 11. NetworkingThe SAME rules apply (online) ©2011 Social Savvy Geek, LLC
  12. 12. ©2011 Social Savvy Geek, LLC
  13. 13. Imagine you are at a live networking function ©2011 Social Savvy Geek, LLC
  14. 14. Imagine you are at a live networking functionHave a PLAN (before, during, & after) ©2011 Social Savvy Geek, LLC
  15. 15. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourself ©2011 Social Savvy Geek, LLC
  16. 16. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other party ©2011 Social Savvy Geek, LLC
  17. 17. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other partyMake introductions & Share connections ©2011 Social Savvy Geek, LLC
  18. 18. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other partyMake introductions & Share connectionsBe a resource ©2011 Social Savvy Geek, LLC
  19. 19. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other partyMake introductions & Share connectionsBe a resourceFarming not Hunting ©2011 Social Savvy Geek, LLC
  20. 20. Imagine you are at a live networking functionHave a PLAN (before, during, & after)Introduce yourselfFind out about the other partyMake introductions & Share connectionsBe a resourceFarming not HuntingVisibility, Credibility, & Marketability ©2011 Social Savvy Geek, LLC
  21. 21. Tools ©2011 Social Savvy Geek, LLC
  22. 22. ToolsFacebook ©2011 Social Savvy Geek, LLC
  23. 23. ToolsFacebookLinkedIn ©2011 Social Savvy Geek, LLC
  24. 24. ToolsFacebookLinkedInTwitter ©2011 Social Savvy Geek, LLC
  25. 25. ToolsFacebookLinkedInTwitterWordpress ©2011 Social Savvy Geek, LLC
  26. 26. ToolsFacebookLinkedInTwitterWordpressYouTube ©2011 Social Savvy Geek, LLC
  27. 27. ToolsFacebookLinkedInTwitterWordpressYouTubeFlicker ©2011 Social Savvy Geek, LLC
  28. 28. ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquare ©2011 Social Savvy Geek, LLC
  29. 29. ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquareGoogle + ©2011 Social Savvy Geek, LLC
  30. 30. ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquareGoogle +Email Newsletter ©2011 Social Savvy Geek, LLC
  31. 31. ©2011 Social Savvy Geek, LLC
  32. 32. ©2011 Social Savvy Geek, LLC
  33. 33. NO! ©2011 Social Savvy Geek, LLC
  34. 34. NO!Fear Loss of control Dilution of Brand ©2011 Social Savvy Geek, LLC
  35. 35. NO!Fear Loss of control Dilution of BrandWaste of time Fad Difficult Confusing ©2011 Social Savvy Geek, LLC
  36. 36. ©2011 Social Savvy Geek, LLC
  37. 37. Reality ©2011 Social Savvy Geek, LLC
  38. 38. Reality Conversation online Brand building Lasting trend Manageable Scalable Learnable ©2011 Social Savvy Geek, LLC
  39. 39. Reality Conversation online Brand building Lasting trend Manageable Scalable Learnable ©2011 Social Savvy Geek, LLC
  40. 40. ©2011 Social Savvy Geek, LLC
  41. 41. Brand Management ©2011 Social Savvy Geek, LLC
  42. 42. Brand ManagementStrategy ©2011 Social Savvy Geek, LLC
  43. 43. Brand ManagementStrategy Phases ©2011 Social Savvy Geek, LLC
  44. 44. Brand ManagementStrategy Phases Set Up ©2011 Social Savvy Geek, LLC
  45. 45. Brand ManagementStrategy Phases Set Up Manage ©2011 Social Savvy Geek, LLC
  46. 46. Brand ManagementStrategy Phases Set Up Manage Adapt ©2011 Social Savvy Geek, LLC
  47. 47. ©2011 Social Savvy Geek, LLC
  48. 48. Set Up & Integrate ©2011 Social Savvy Geek, LLC
  49. 49. Set Up & IntegrateIdentify your target audience ©2011 Social Savvy Geek, LLC
  50. 50. Set Up & IntegrateIdentify your target audience Choose appropriate tools ©2011 Social Savvy Geek, LLC
  51. 51. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand ©2011 Social Savvy Geek, LLC
  52. 52. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fonts ©2011 Social Savvy Geek, LLC
  53. 53. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have ©2011 Social Savvy Geek, LLC
  54. 54. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have Website, Email newsletter, Database ©2011 Social Savvy Geek, LLC
  55. 55. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have Website, Email newsletter, Database Add Social Media icons ©2011 Social Savvy Geek, LLC
  56. 56. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have Website, Email newsletter, Database Add Social Media icons Facebook Community Page, LinkedIn Company Page, Twitter ©2011 Social Savvy Geek, LLC
  57. 57. Set Up & IntegrateIdentify your target audience Choose appropriate toolsDefine your Brand Logo, colors, fontsUse what you have Website, Email newsletter, Database Add Social Media icons Facebook Community Page, LinkedIn Company Page, TwitterDirectories, Memberships, Associations ©2011 Social Savvy Geek, LLC
  58. 58. Content is King ©2011 Social Savvy Geek, LLC
  59. 59. Content is KingDrives traffic ©2011 Social Savvy Geek, LLC
  60. 60. Content is KingDrives trafficDoes not ALL have to be original ©2011 Social Savvy Geek, LLC
  61. 61. Content is KingDrives trafficDoes not ALL have to be originalYou can repurpose your content Articles, Press Releases, Event Summaries Blog Newsletter Channels (Facebook, LinkedIn, Twitter) ©2011 Social Savvy Geek, LLC
  62. 62. ©2011 Social Savvy Geek, LLC
  63. 63. ©2011 Social Savvy Geek, LLC
  64. 64. Don’t be “that guy” ©2011 Social Savvy Geek, LLC
  65. 65. Don’t be “that guy”70:20:10 ©2011 Social Savvy Geek, LLC
  66. 66. Don’t be “that guy”70:20:10Don’t over-share ©2011 Social Savvy Geek, LLC
  67. 67. Don’t be “that guy”70:20:10Don’t over-shareDon’t sell ©2011 Social Savvy Geek, LLC
  68. 68. Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snob ©2011 Social Savvy Geek, LLC
  69. 69. Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snobRemember your audience ©2011 Social Savvy Geek, LLC
  70. 70. Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snobRemember your audienceBe open & honest ©2011 Social Savvy Geek, LLC
  71. 71. Don’t be “that guy”70:20:10Don’t over-shareDon’t sellDon’t be a snobRemember your audienceBe open & honestBe patient ©2011 Social Savvy Geek, LLC
  72. 72. ©2011 Social Savvy Geek, LLC
  73. 73. ©2011 Social Savvy Geek, LLC
  74. 74. ©2011 Social Savvy Geek, LLC
  75. 75. ©2011 Social Savvy Geek, LLC
  76. 76. ToolsFacebookLinkedInTwitterWordpressYouTubeFlickerFoursquareGoogle +Email Newsletter ©2011 Social Savvy Geek, LLC

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