YouTube video marketing can be a great way to capture extra online "real estate" and generate more motivated house seller, cash buyer, and tenant leads online...Here's 3 simple YouTube video marketing tips to add "layers of optimization" to your real estate investor videos. Great for lead gen and SEO rankings.
Get more real estate investor marketing tips at https://oncarrot.com/
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3 Simple YouTube Video Marketing Tips To Add “Layers Of Optimization” for Search Engine Optimization
1. 3 Simple YouTube Video Marketing
Tips To Add “Layers Of Optimization”
for Search Engine Optimization
If you were waiting for the perfect time to start a Real
Estate Investor YouTube channel or optimize one, the
time is now!
2. About the Author...
Adrian Nez
I have been active in real estate full time
since 2009, it’s been cool to combine
my passion for inbound marketing with
real estate investing. My kick is helping
others find the success that I have had
with InvestorCarrot.
3. Help!
My YouTube videos are not ranking even though I am
optimizing my title, description, and tags!
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
4. Is that you?
Do you have some videos up on YouTube but they’re just not
pulling any good rankings in Google and not getting you any
extra leads?
If so, you’re not alone.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
5. Here are 3 YouTube Advanced Marketing
Lessons
Learn other more advanced ways to get your YouTube videos
ranked higher in Google and to generate more leads and
deals in turn.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
6. Note: Adding layers of optimization is assuming
you have also optimized your videos with the
Title, Description, and Tags which is the
foundation of your video optimization.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
7. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Let’s get this party
started!
8. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Optimize The
Filename Of Your
Video File
YouTube Video
Optimization Tip #1
Name your video from its default file name to
your targeted keyword and location.
By naming your video file to include your keyword
phrase and target location / city, you are able to let
Google know what the video is about a little bit more
than before.
*Google is only able to crawl content based on
text.
9. Yep, Your Filename Matters… Renaming your video filename is a
simple step, for both a PC and the MAC, just right-click using your
mouse while you have the video file highlighted. You should see an
option to rename your video file.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Default Video Filenames
10. Yep, Your Filename Matters… Renaming your video filename is a
simple step, for both a PC and the MAC, just right-click using your
mouse while you have the video file highlighted. You should see an
option to rename your video file
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
New, Better Optimized Video Filenames
11. Did You See The Difference?
If you can now have a better idea of what the video is about
without watching the video, so will Google.
Helping Google know what your videos and pictures are
about using specific text, helps it effectively rank your videos.
Pretty simple eh :)
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
12. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Include Your Target
Keyword Phrases In The
Actual Words Spoken In
The Video And Add Use
The Closed Caption
Settings
YouTube Video
Optimization Tip #2
Make sure that you use your keyword phrases in
the actual words spoken in your videos and turn that
into written text that you can submit to YouTube
as the “Closed Caption” text for the video
By doing this, you are doing 2 things that’ll make
your videos more effective.
1. Laser-focusing your content on your targeted
location and the benefit you can help the
person watching your video.
2. When you add the text for the Closed
Caption settings for your videos, you’re giving
Google extra content to index and help rank
your video.
13. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Notice The Closed Caption Text Popping Up On This Video
14. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Add A Customized
Thumbnail To Your
YouTube Videos
YouTube Video
Optimization Tip #3
Just as you changed the default video file, you
will do the same thing with your custom thumbnail
image.
But this time, use a secondary keyword phrase in
the image file name.
*Remember you always want to diversify your
keywords. Never keyword stuff the same term in
your overall YouTube optimization or your
website… Google will “reward” you with
dropping your rankings.
15. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Step 1: Click “Custom Thumbnail” In The Video Settings Area
16. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Step 2: Find Your Custom Thumbnail And Upload It
17. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Step 3: See The Difference Online + Get The Potential SEO Boost In The Process!
18. SIDE BENEFIT - You’ll get if you take some time to make
sure your custom thumbnail is a visual that is compelling and
interesting, is it is almost like you are creating a little bandit
sign that grabs people's attention there in the Google search
results… which increases the click through rate of the video
and can help increase the ranking of the video as a result.
Higher ROI Marketing For Real Estate Investors www.oncarrot.com
19. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Implement These 3 Tips To Improve Your
YouTube Video Rankings In Google To
Capture More Rankings And Leads
But other ways you can get your videos ranked
higher in competitive markets include…
20. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Social interaction on the video pages –
Get people to comment on your videos (so DON’T
disable comments!), FB like, and G+. Google likes
seeing interaction and uses that as a way to tell if it’s a
quality piece of content or not.
21. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
“Page Authority” –
YouTube already has the highest domain authority
possible (which is a good thing), so another way to
increase your rankings is by improving the “page
authority” of your YouTube video. The “social
interaction” tip above can help with that, but so can
back links that point to the video, age, and more!
22. Higher ROI Marketing For Real Estate Investors www.oncarrot.com
Have an active YouTube channel –
YouTube will reward channels that are more active. If
you have 1 or 2 videos on your channel and your haven’
t even added a custom profile image on your YouTube
channel, you may want to make your channel more
active. Get more videos in there and customize the
look and feel of your channel a bit.
23. We dive into these tips plus more in big time detail in our 3
Lead Per Day Training(exclusive to InvestorCarrot members
currently).
If you’re not yet a member, check out our pricing and plans and come aboard!
Take these simple but powerful YouTube video optimization tip into action and
watch your videos climb the rankings!
Be sure to SUBSCRIBE to our Channel for More Videos:
http://www.youtube.com/user/OnCarrot
Higher ROI Marketing For Real Estate Investors www.oncarrot.com