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Virtual guess the price difference

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Paul Carpenter

Take the Trolley Challenge and guess the price difference between branded goods and supermarket own brands.

Economy & FinanceBusinessTechnology
1 of 9
What's in your trolley?
Trolley Challenge ,[object Object],[object Object],[object Object],Do you know the real cost of the items in your shopping trolley? Are you a Savvy Shopper or a Brand Addict?
Branded goods
Economy goods
[object Object],[object Object]
And the answer is… ,[object Object],Branded Trolley Economy Trolley Prices correct as of September 2011 (Sainsbury’s) BASICS BAKED BEANS £0.30 BASICS PLUM TOMATOES £0.33 BASICS COFFEE £0.49 BASICS CURRY SAUCE £0.19 BASICS TOMATO KETCHUP £0.22 BASICS MARMALADE £0.30 BASICS PASTA SAUCE £0.38 BASICS SWEETCORN £0.24 BASICS BIO LIQUID £1.09 BASICS TEABAGS 80 £0.30 BASICS TOOTHPASTE £0.30 BASICS LONG GRAIN RICE £0.55 BASICS CORNFLAKES 500G £0.31 BASICS PASTA SHAPES £0.41 14 BALANCE DUE £5.41
Surprised? ,[object Object],[object Object],In one year, by downshifting to the Basics range on those 14 items alone, you could save yourself approximately £1,198!
Downshifting Example Premium Brand e.g. Sainsbury’s Taste the Difference Pennoni Pasta Manufacturer’s Brand e.g. Napolina Penne Pasta Supermarket’s Own-Brand e.g. Sainsbury’s Penne Pasta No-Frills Brand e.g. Sainsbury’s Basics Pasta Shapes £1.57 £1.17 Based on 500g, prices correct September 2011 £0.89 £0.41
[object Object],Savvy Says… Get Savvy! The Student Funding Office holds ‘Taste Tests’ throughout the year showcasing real examples of how this idea works also giving you the opportunity to see if you can taste the difference!

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Virtual guess the price difference

  • 1. What's in your trolley?
  • 2.
  • 3. Branded goods
  • 5.
  • 6.
  • 7.
  • 8. Downshifting Example Premium Brand e.g. Sainsbury’s Taste the Difference Pennoni Pasta Manufacturer’s Brand e.g. Napolina Penne Pasta Supermarket’s Own-Brand e.g. Sainsbury’s Penne Pasta No-Frills Brand e.g. Sainsbury’s Basics Pasta Shapes £1.57 £1.17 Based on 500g, prices correct September 2011 £0.89 £0.41
  • 9.