The document summarizes steps taken to search for a hotel called "Le A" online. It describes finding the hotel in the top results when searching by name or name and location. When searching by hotel type and location, the hotel was fourth in results below three paid placement results and another hotel. Pictures and room descriptions differed between the hotel's website and third-party sites. The conclusion recommends the hotel improve its own website content and maximize listings on third-party sites.

1. Hotel Le ASearch Engine Optimization ProcessCynthia BaertCaroline BodaNodiraMavlyanova

2. Step 1: Search by brand name

3. Step 2: Search by brand+location

4. Step 3: Search by hotel type+localization

5. Result Step 1: To find the hotel by name was easy, the hotel was on top of the list Step 2: We had the same result as step 1 Step 3: We found out that in a first line there were 3 PPR and followed by the another hotel and the 3rd party side known as boutiquehotel.com The hotel we were looking for came up 4th on the list.

6. Third party analysis Third party analysis We found that the pictures were not the same between the hotel’s website and 3rd party’s site The hotel’s website picture 3rd party’s hotel presentation Myboutiquehotel.com

9. Maximize listing in 3rd parties: we found only two 3rd parties: myboutiquehotel.com and expedia.com