Hotel Direct Website

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Hotel Direct Website

  1. 1. Hotel direct booking<br />Amanda Noubel<br />MBA 2 FT<br />
  2. 2. 1°) Hotelschoice<br /> The Regency Hotel – London<br />http://www.londonregency.com/index1.asp<br /> The HoxtonUrban Lodge - London<br />http://www.hoxtonhotels.com/<br />
  3. 3. 1°) Hotelschoice – by brand name<br /> The Regency Hotel - London<br /><ul><li>Searchingterms : Regency hotel
  4. 4. First page
  5. 5. First freeresultdisplayed
  6. 6. Top commercial link = not the samehotel</li></li></ul><li>1°) Hotelschoice – by brand name<br /> The HoxtonUrban Lodge - London<br /><ul><li>Searchingterms: Hoxtonhotel
  7. 7. First page
  8. 8. First freeresultdisplayed
  9. 9. No top commercial link</li></li></ul><li>1°) Hotelschoice – by location & type<br /> The Regency Hotel - London<br /><ul><li>Searchingterms : Independanthotellondon
  10. 10. First page
  11. 11. Fifthfreeresultdisplayed
  12. 12. No googlemap</li></li></ul><li>1°) Hotelschoice – by location & type<br /><ul><li>Searchingterms : </li></ul>- Independanthotellondon<br /><ul><li>Four stars independanthotellondon
  13. 13. Hotellondon
  14. 14. No linkdisplayed</li></ul> The HoxtonUrban Lodge - London<br /><ul><li>Searchingterms :
  15. 15. Hoteloldstreet
  16. 16. First page
  17. 17. Second freeresultdisplayed
  18. 18. No commercial link
  19. 19. Hard to find= specifickeywords</li></li></ul><li>2°) Google searchresults – 3rd parties<br /> The Regency Hotel - London<br />Commercial links<br />
  20. 20. 2°) Google searchresults – 3rd parties<br /> The HoxtonUrban Lodge - London<br />Commercial links<br />Free links<br />
  21. 21. 2°) Google searchresults – main competitors<br /> The Regency Hotel - London<br /><ul><li>Searchingterms : Independanthotellondon
  22. 22. Main competitors:</li></li></ul><li>2°) Google searchresults – main competitors<br /> The HoxtonUrban Lodge - London<br /><ul><li>Searchingterms : </li></ul>Hoteloldstreet<br /><ul><li>Main competitors:
  23. 23. No direct competitor
  24. 24. 3rd parties</li></li></ul><li>2°) Google searchresults<br />XXX : very good ; XXX : good ; X : poor<br />Generallyspeaking, the Regency Hotel has a better online strategy: itsownwebsiteisvery visible by brand nameand location. Itsisalsopresent in a wide range of third parties soitcanreach more customers.<br />
  25. 25. 3°) Website use - homepage<br />Severallanguagesaccess<br /> The Regency Hotel - London<br />All the information the client needs to know to makehisdecisionisdesplayed on the toolbar<br />Fastbookingavailable<br />
  26. 26. 3°) Website use – guestroom & facilities<br />Room description<br />On the same page<br />Room facilities<br />Room availability<br />Bookingnumber<br />
  27. 27. 3°) Website use - Location<br />Map<br />Explaination to reach the hotel for all means of transport <br />
  28. 28. 3°) Website use - Pricing<br />Room type:<br />Single, twin, double, triple, suite<br />Number of person/room<br />Price/date proposed<br />
  29. 29. 3°) Website use - homepage<br /> The HoxtonUrban Lodge - London<br />One languageaccess: English<br />All the information the client needs to know to makehisdecisionisdesplayed on the toolbar<br />
  30. 30. 3°) Website use – guestroom & facilities<br />On the same page<br />Room facilities<br />Booking information at the bottom of the page<br />Room and facilities description<br />
  31. 31. 3°) Website use - Location<br />Map<br />Hoteladress<br />
  32. 32. 3°) Website use - Pricing<br />Room type:<br />Double, twin<br />Booking information<br />Price/date proposed<br />Room availability<br />
  33. 33. 3°) Website use - Comparison<br />XXX : very good ; XXX : good ; X : poor<br />Generallyspeaking, the Regency Hotel’swebsiteiseasier to use, the customerdoes not have waste time on lookingwhere information is.<br />
  34. 34. 4°) Bookingengine<br /> The Regency Hotel - London<br />Searchsummary<br />Room price<br />Guest information<br />Online payment<br />Specialrequests<br />
  35. 35. 4°) Bookingengine<br /> The HoxtonUrban Lodge - London<br />Searchsummary<br />Online payment<br />Guest information<br />
  36. 36. 5°) Finalcomparison<br />The Regency Hotelwebsiteiseasier to use, products are clear and information iseasy to find. The booking service isreallycustomeroriented. Guestsfeellike the websitecontains all the information theyneed.<br />
  37. 37. THANK YOU FOR<br /> YOUR ATTENTION<br />

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