So you want better results from your online marketing right? You spend all that time and energy to attract customers and get their attention. But how are you staying “Top-of-Mind” with them? Learn about Remarketing: What it is, How it can help you, Why you need to consider it for your business

2. @hyperweb1
Carl Messenger-Lehmann
Founder & President
Strategic Direction
17+ years experience
Terry Rajaram
Vice President
Project Management
Creative Direction
650+ web / marketing projects

3. Today’s Agenda
What Is Remarketing?
Case Study
Pricing
Next Steps
Question Period
@hyperweb1

4. What are you currently doing?
@hyperweb1
Marketing Poll

5. What Is
Remarketing?

6. @hyperweb1
What It Is…
You have seen it before!
Ads that seem to Follow you
Do they have a giant advertising budget?

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How It Works…
Part of Google Display Ad Network
Create Display Ads / Set Up Campaign
Targeted (Geo-target, time of day, Interests, Gender)
Set cookie on visitors computer
Access Rented out space of high traffic websites

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When & Why…
Effective for B2B & B2C
Sites or Pages / Product Specific
30 / 60 / 90 days (related to lead cycle)
Purchase Behaviour
Top-of-mind Awareness
Brand Recognition
Purchase

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When not to…
Huge value, Benefit to everyone?
As a marketer certain situations will require
discretion.
Personal Nature / Personal Services
Divorce / Counselling / Personal Products

10. Case Study
hyperweb.ca

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Clicks
(Virtually Equal)

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Advertising Cost
3X Less

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Impressions
3X More

18. Cost Per Click (CPC)
@hyperweb1
3X Less

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Summary
45 Day Campaign
Equal Amount of Clicks
3X Less Cost
3X More Impressions
3X Less CPC

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Pricing
Setup Fee (one-time cost)
Ad creation (design fee) (if required)

21. Questions

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