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TED ANALYSIS
   Johnny Caraveo
 Professor Jeff Melton
FULL SAIL UNIVERSITY
MARCO
TEMPEST
TEMPEST
Augmented Magic
Augmented Magic

 Marco combines digital
technology and magic to
 create something truly
          unique.
  He uses augmented
   reality to entertain
people and capture their
        attention.
Engagement



Marco uses simple
 sounds and and
visual examples to
keep the audience
     focused.
High
   Dynamism
   Dynamism
 Marco uses simple magic
    tricks that create an
enjoyable show, interacting
with his augmented art very
         frequently.

Marco’s interaction is very
 high and leaves little to
       improve on.
Garr Reynolds
•   Marco uses the Keep it simple not stupid
    approach.
•   Marco also uses the “Art of Story Telling” tip.
Learning
   Experience
   Comedy can be very
powerful. Don’t be afraid to
   make people giggle.

An optimistic and positive
approach is very engaging.
Contrast

 Sir Robinson uses
   language as his
dominate means of
     expressions.

Marco uses images,
sounds, and visual
 cues to express
    himself.
Comparison
   Bonus
   Bonus
  Sir Robinson also uses
  animation and moving
 pictures to capture his
audience’s attention in his
      paradigm video.
Tips for the trade

•   Don’t be afraid of
    entertaining people.

•   Try to be simple but
    relatable.

•   Use Magic. Magic always
    works.
More tips
•   Use visual examples don’t
    just explain.

•   You could always release a
    jar of malaria filled
    mosquitos as an example.
    (Bill Gates did this on TED)

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Marco Tempest TED Talk

  • 1. TED ANALYSIS Johnny Caraveo Professor Jeff Melton FULL SAIL UNIVERSITY
  • 3. Augmented Magic Marco combines digital technology and magic to create something truly unique. He uses augmented reality to entertain people and capture their attention.
  • 4. Engagement Marco uses simple sounds and and visual examples to keep the audience focused.
  • 5. High Dynamism Dynamism Marco uses simple magic tricks that create an enjoyable show, interacting with his augmented art very frequently. Marco’s interaction is very high and leaves little to improve on.
  • 6. Garr Reynolds • Marco uses the Keep it simple not stupid approach. • Marco also uses the “Art of Story Telling” tip.
  • 7. Learning Experience Comedy can be very powerful. Don’t be afraid to make people giggle. An optimistic and positive approach is very engaging.
  • 8. Contrast Sir Robinson uses language as his dominate means of expressions. Marco uses images, sounds, and visual cues to express himself.
  • 9. Comparison Bonus Bonus Sir Robinson also uses animation and moving pictures to capture his audience’s attention in his paradigm video.
  • 10. Tips for the trade • Don’t be afraid of entertaining people. • Try to be simple but relatable. • Use Magic. Magic always works.
  • 11. More tips • Use visual examples don’t just explain. • You could always release a jar of malaria filled mosquitos as an example. (Bill Gates did this on TED)