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INFOGRAPHIC: Is the Healthcare Industry Digitally Fit? Our Survey Findings

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Digital technologies are altering the very fabric of the traditional healthcare delivery model. Consumers are actively embracing digital tools to take charge of their health. Social media and mobile …

Digital technologies are altering the very fabric of the traditional healthcare delivery model. Consumers are actively embracing digital tools to take charge of their health. Social media and mobile platforms are becoming increasingly important channels for consumers. Such developments are driving leading device vendors, such as Apple and Samsung, into the digital health tracking market. So, where do these developments leave the traditional healthcare industry? Is the healthcare industry responding to new digital opportunities? Are the industry and the current healthcare delivery model adapting to changing consumer needs rapidly enough? Read our paper to know the results of our global digital readiness survey of major healthcare players.

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  • 1. Is the Healthcare Industry Digitally Fit? Our Survey Findings Consumers are taking charge of their health using digital tools search for health information on social media channels 45% A comparison of Healthcare Providers Use of Social Media Channels use social media to offer services to customers Use of Mobile Channels Use of Digital Technologies to Personalize Care Approach to Digital Transformation 63% have automated core processes 31% have automated core processes 31% 33% 79% 84% Establish a Transformation Roadmap and Governance Model to Drive Digital Initiatives Promote Internal Collaboration and Knowledge Sharing to Drive Internal Engagement Sources: 1. National Research Corporation, “Consumers Going Digital With Their Healthcare Experiences Means Providers Must Step It Up”, March 2014 2. BusinessInsider, “10 Ways Mobile Is Transforming Health Care”, June 2014 3. Capgemini Consulting Analysis Reach out: Interested in reading the full report? Head to http://www.capgemini-consulting.com/digital-healthcare-survey Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com #digitaltransformation use social media to offer services to customers use mobile channels to offer services to customers use mobile channels to offer services to customers use digital technologies to personalize care use digital technologies to personalize care share a common vision towards digital transformation across senior management share a common vision towards digital transformation across senior management allocate adequate funding to digital transformation allocate adequate funding to digital transformation have an integrated view of customer data have an integrated view of customer data invest in building digital skills invest in building digital skills 58% 18% 63% 13% 47% 21% 84% 36% How Can Healthcare Providers Move Up the Digital Curve? Define a Vision and Secure Top-Management Buy-in Define transformation goals based on patient needs Assess existing digital initiatives, processes, systems and digital skill levels Build a digital communication backbone through online training and knowledge sharing platforms Invest in training programs and hire experienced digital professionals Streamline operations and develop a single source of truth for customer, operations and financial data 28% 4 million mobile health app downloads occur/ day Only 33% of healthcare providers are digitally mature Digitally Mature Healthcare Providers Non-Digitally Mature Healthcare Providers by Digital Maturity Process Digitization Integrated Views of Data Investments in Digital Skills 84% Identify quick wins and long-term digital initiatives Set up a dedicated Digital Services Unit (DSU) Leverage early-adopters of digital to help evangelize digital technologies internally Prioritize Skill Development and Operational Excellence for a Sustained Digital Advantage

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