9. 着调OST
1 2
Interest Search Listen
Share
Define Fixed Experience2
3
by title, scene description,
timing, lyrics….anything
you have known about an
OST
10. 着调OST
Define Market Needs & Target Audience
2
Search Trend
Growing Needs
Keywords：OST、原声带
Audience Character
Young, Big Cities,
Keywords：Age/Gender/City
Target Audience
Young, Mainland China, Drama & Music Fan
College Students/People at work
19. 着调OST
Develop Usability Test
3
Three sessions
1st: 2 participants
2nd:3 participants
3rd: 2 participants
Tasks
TaskA1: What you could know based on
Homepage?
TaskA2: find one OST named “XX” which
appears in Episode One.
TaskA3: Find and listen to the sound track
that appears at the XX minutes of S01e03.
TaskA4: Find the theme song of XXX.
21. 着调OST
Business Model Canvas – OST website
Key Partners
SUPPLIERS
MUSIC LINKS:
Xiami
VIDEO LINKS:
Youtube
Youku
IQIYI
Key Activities
Problem solving:
OST information
database
Forum
Maintenance updates
Platform: loyal visitors
Value
Propositions
Customer
Relationships
OST search engine
Customer
Segments
18~29 years old,
Mainland CHINA
Key Resources
Intellectual resources:
Database
Channels
SEARCH ENGINES
+ SNS
+ WORD OF MOUTH
NOW: raise awareness by
answer questions about
OST on zhidao.com…
Weibo Wechat
Cost Structure
( value-driven)
Website maintenance + SEM
Build the website
The most expensive: copyright
Revenue Streams
display advertising
35. 着调OST
½ year 1 year
Cost Cost Revenue
Hosting + Domain Name + Website
Design (including programmer)
=15062.52HK$
≈12063.80RMB (2years)
Promotion:SEM(google
keywords:10yuan/day,
Baidu:30yuan/day for 6 months)
=7,200RMB
Advertisement
1st and 2nd quarter: 3000*6
3rd and 4th quarter:3420*6
Total: 38,520RMB
logo design
=120RMB
Promotion Video =5,000RMB
trade mark registration
=2,000RMB
•Social Media management
•Marketing: looking for
advertisement
•Backstage management:
provide content for other dramas
(Done by ourselves, no cost)
Sub total cost: 14,183 Sub total cost: 12,200
Total Cost: 26,383RMB Total Revenue: 38,520RMB
Design Launch
05/2014 01/2015 01/2016
36. 着调OST
For 1.5 year, there are 6 seasons, so it is
estimated growth rate is 7.5% every
quarter of a year.
However, after considering the inflation
rate, GDP growth rate, we estimate the
discount rate is 2%
5 Financial Plan
% of ROI
=Revenue-Costs/Costs * 100
=38,520-26,383/ 26,383 * 100 (Net
profit=12,137)
=46%
NPV：
NPV=9398.12
