This is the analysis of the beBerlin's brand design, for the identity proposal of our2050.

1. realfish
2010.09.10

2. Berlin.de
http://www.berlin.de/
Visual Identity
Berlin.de

3. Berlin Partner Berlin.de
http://www.berlin-partner.de/
Berlin.de Logo

4. be Berlin Berlin.de
http://www.be.berlin.de/

5. be Berlin
Berlin.de
(1) Logo
(2) “ ”

6. be Berlin
(1) “ ”
(2)

7. be Berlin
(1)
(2)
(3)

8. be Berlin
(1)
(2)
(3)

9. be Berlin
(1)
(2)
(3)

10. be Berlin
• our 2050
Logo
• our 2050 26
Font Type System
• our 2050