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Differentiated Customer Experience Overview of  tw telecom’s  Customer Experience Strategy
We are tw telecom ,[object Object],[object Object]
Customer Experience Strategy ,[object Object],[object Object],[object Object],[object Object],With every customer interaction, we strive to Listen, Collaborate and Improve
Passionate People
Passionate People ,[object Object],[object Object],[object Object],[object Object],[object Object]
Passionate People ,[object Object]
Unique Approach to Customer Care Maintenance &  Repair ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STRONG LOCAL OPERATIONS AND MANAGEMENT TEAMS ,[object Object],[object Object],[object Object],Network Application Organization Customer Project Management Provisioning Installation
Network Application Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Project Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Provisioning and Installation ,[object Object],[object Object],[object Object],[object Object]
Maintenance and Repair ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personalized Service Interaction
The Right Experience for Every Customer ,[object Object],[object Object],[object Object],[object Object]
You Choose How to Interact with Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*not available on all products
MyPortal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Portal ,[object Object],[object Object],[object Object],[object Object],[object Object],TW TELECOM
My Portal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Voice of the Customer
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Voice of the Customer ,[object Object],Baseline Customer Relationship Survey Satisfaction Loyalty ,[object Object],Transactional Touch Point Surveys ,[object Object],Touchpoints Impact Assessment Maintenance Transactional Survey Iterative Process Strategic Tactical Financial Value Competition Service Delivery Transactional Survey Account Mgmt Transactional Survey Service Inquiries Transactional Survey
Voice of the Customer ,[object Object],*t w telecom  and competitor satisfaction ratings from  tw telecom 's September 2009 Customer Relationship Survey
Customer Insight & Action Program ,[object Object],[object Object],[object Object],[object Object]
Feedback = Action Load balance resources and technology from the two call centers to better handle call volumes Hold times were too long when calling Customer Care Creation of the Customer Project Coordinator role.  One is assigned to every order. A single point of contact is needed for multi-market installs Implemented a single service number and easy to follow prompts for all customer service needs What number do I call for different issues? Development of easy to use, comprehensive customer portal - MyPortal Self service options for accessing information or making basic requests would help us save time Redesign of documentation. Limit to only pertinent information in plain English with acronyms defined. Your status documentation is confusing and full of jargon Email and phone call after every ticket is closed. Sign-off from customers to ensure everything is completed to their satisfaction. You need to let us know when our ticket is closed Increased number and frequency of status, tied compensation to status targets Frequent and accurate status is important during maintenance/repair How We Responded Customers Told Us
Summary You choose how to interact with us We are your partner and advocate Measurement & Action =  Continuous Improvement
Examples of Our Satisfied Customers  Industry Leaders Media & Information Financial Professional Services Health Services Public Sector
Thank You

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tw telecom presentation

  • 1. Differentiated Customer Experience Overview of tw telecom’s Customer Experience Strategy
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  • 18. Voice of the Customer
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  • 23. Feedback = Action Load balance resources and technology from the two call centers to better handle call volumes Hold times were too long when calling Customer Care Creation of the Customer Project Coordinator role. One is assigned to every order. A single point of contact is needed for multi-market installs Implemented a single service number and easy to follow prompts for all customer service needs What number do I call for different issues? Development of easy to use, comprehensive customer portal - MyPortal Self service options for accessing information or making basic requests would help us save time Redesign of documentation. Limit to only pertinent information in plain English with acronyms defined. Your status documentation is confusing and full of jargon Email and phone call after every ticket is closed. Sign-off from customers to ensure everything is completed to their satisfaction. You need to let us know when our ticket is closed Increased number and frequency of status, tied compensation to status targets Frequent and accurate status is important during maintenance/repair How We Responded Customers Told Us
  • 24. Summary You choose how to interact with us We are your partner and advocate Measurement & Action = Continuous Improvement
  • 25. Examples of Our Satisfied Customers Industry Leaders Media & Information Financial Professional Services Health Services Public Sector

Editor's Notes

  1. - empowered to advise and collaborate on delivering solutions to meet your needs
  2. - empowered to advise and collaborate on delivering solutions to meet your needs
  3. 110 project managers company-wide provide a single point of contact for all customers Responsible for coordinating all aspects of installations Work closely with tw telecom account representatives, engineering and technical resources to ensure timely, accurate and efficient installations Important for multi-site/multi-city and more complex installations
  4. Personnel are located in our local sales offices - This close physical proximately allows for continual communication and collaboration Installation standards training every year - Common installation standards means your installation experience in Albuquerque is the same as in Milwaukee.
  5. The same team that completes your installation, will also work on your maintenance and repair needs - This continuity allows for quick and informed decisions Dedicated Network Capacity Monitoring - Throughput and utilization are continually monitored and trended. Proactive network upgrades and reconfigurations are made before slow downs can occur. program of proactive maintenance for network equipment and electronics as well as proactively replacing aged equipment – Includes: proactively replacing aged equipment M inimizes outages due to network failures.
  6. Ratio of 1 NAO : 4.5 Sales People