2. Do: Use Contrasting Colors on your banner
Grab your audiences attention
More readable from a distance
3. Do: Simplicity
Highlight one key point and
stick to it!
Make it pass the 5 seconds test:
Know what the banner is
about within the first 5
seconds of look at it
4. Do: Add a Photo
Banners with simple photos are
more attractive
People are more likely to take
an extra minute to stare at a
photo rather than plan text
5. Don’t: too many Words
Sentences are too much work
for the reader
Five words or less is perfect to
get your point across
6. Don’t: Small or fancy Fonts
Make sure your audience is
able to read your banner from
distance
Fancy fonts are too much work
for the reader
7. Don’t: Unprofessional photos
IF you don’t have access to
professional photos, download
same from a stock photo
website
Photos take from a phone or
small camera look rose the
blown up on a large banner