Presented by @bubobox at Digital Marketing First 2012 in Brussels.

1. Capturing social proof through
online
Word-of-Mouth (WOM) marketing
Koen Stevens
koen@bubobox.com
www.bubobox.com

2. A little bit of history

3. Word-of-mouth
marketing (WOMM, WOM marketing)

4. Don’t miss out // Offline
FOMO > Fear Of Missing Out
“Velvet Rope principle”

5. Where would you
eat?

6. Don’t miss out // Online

7. Social proof

9. Social proof // Types
1. Expert
2. Celebrity
3. User
4. Wisdom of the crowds
5. Wisdom of your friends

10. Example

12. Brand Advocates
They are inherently social people
They want to be looked at as experts
They recommend many brands and do so often
They are avid content creators and sharers
They want to help others

13. Video

14. Will video kill the text star?
Video

15. Will video kill the text star?
Brands Fans
no plug-and-play tools available no fun, rewards, incentives for
to manage user-generated- contributing
video content and engage their Video
fans

16. So, how does it work?
identify/reward WOMM tools
UGC Ambassadors
Brand

19. Case study // Mobile Vikings
video contest
20k visits in 7 days
24 min original video
content
81% shares their
content
brand interaction &
engagement
social buzz: 1000’s
of likes, shares,
tweets, ...

20. www.thespiral.eu – 2,4M TV viewers in Europe, ~20k media entries in only one month

21. Social Video Marketing Suite
BuboBox offers brands with a strong community a complete B2B cloud
video suite through a Saas model, while rewarding their fans, to
manage:
Online video Customer video testimonials
channels/contests Job application videos
Product video testimonials …
Event video

22. Questions?
www.bubobox.com
hello@bubobox.com
Koen Stevens
koen@bubobox.com
(+32)496 25 09 47