Assignment 2, task 1, Q2 
    (Sample answer)
    Business Environment
         Your name
         Your name
Task
• Use a range of examples to illustrate the
  Use a range of examples to illustrate the 
  relationship between marke...
Agenda
• Market forces
  Market forces
• Demand and Supply
• Major factors that influence demand and 
     j f         h i...
Market forces
              Market forces
• Market forces are economic factors that affect
  Market forces are economic fa...
Demand and supply
          Demand and supply
• Forces of demand and supply representing the
  Forces of demand and supply...
Excess demand
              Excess demand
• Excess demand causes
  Excess demand causes 
  prices and quantity of 
  suppl...
Excess supply
              Excess supply
• Excess supply causes
  Excess supply causes 
  prices and quantity of 
  deman...
Major market forces that influence 
        demand and supply 
        d      d d         l
• New entrants and substitutes...
Regulatory forces
             Regulatory forces
• Singapore telecom market is regulated by  Info‐
     g p               ...
Major impact on SingTel
       Major impact on SingTel
• Loss of domestic market share
  Loss of domestic market share
  –...
SingTel s responses
           SingTel’s responses
• Response to loss of domestic market share
  Response to loss of domes...
SingTel s responses
            SingTel’s responses
• Response to competitive rivalry (Singapore)
  Response to competitiv...
Conclusion
• Market forces have impacted SingTel
  Market forces have impacted SingTel    

• Si
  SingTel responded by it...
Upcoming SlideShare
Loading in...5
×

Biz Env Assignment 2 Task1 Q2

6,160
-1

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
6,160
On Slideshare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
57
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Biz Env Assignment 2 Task1 Q2

  1. 1. Assignment 2, task 1, Q2  (Sample answer) Business Environment Your name Your name
  2. 2. Task • Use a range of examples to illustrate the Use a range of examples to illustrate the  relationship between market forces and  SingTel s responses SingTel’s responses (3 b) (3 b)
  3. 3. Agenda • Market forces Market forces • Demand and Supply • Major factors that influence demand and  j f h i fl d d d supply • Major impact on SingTel • SingTel’s responses g p • Conclusion
  4. 4. Market forces Market forces • Market forces are economic factors that affect Market forces are economic factors that affect  the price and availability of a product or a  service in a free market  service in a free market
  5. 5. Demand and supply Demand and supply • Forces of demand and supply representing the Forces of demand and supply representing the  aggregate influence of buyers and sellers on  price and quantity of the goods and services  price and quantity of the goods and services offered in a market. 
  6. 6. Excess demand Excess demand • Excess demand causes Excess demand causes  prices and quantity of  supply to rise • Example – Excess  demand of Iphone allows  SingTel to command the  prices and supply due to  its exclusive distribution  i l i di ib i arrangement with Apple   
  7. 7. Excess supply Excess supply • Excess supply causes Excess supply causes  prices and quantity of  demand to fall • Example – Price of  broadband internet and  cable TV channels fall  when SingTel  introduced its  i d di brandband and Moi TV   
  8. 8. Major market forces that influence  demand and supply  d d d l • New entrants and substitutes New entrants and substitutes – Potential threats from new entrants and  substitutes • Competition among exiting rivalry – Local competition in all markets • Regulatory forces – Enforcement of rules by the Telecom Regulators  
  9. 9. Regulatory forces Regulatory forces • Singapore telecom market is regulated by  Info‐ g p g y communications Development Authority of  Singapore – Promoting effective and sustainable competition; Promoting effective and sustainable competition; – Promoting facilities‐based competition to the greatest  extent possible; – Relying on market forces; – Adopting proportionate regulation; – Remaining technology‐neutral; and Remaining technology neutral; and – Providing a transparent and reasoned decision‐making  process.
  10. 10. Major impact on SingTel Major impact on SingTel • Loss of domestic market share Loss of domestic market share – More choices for customers • Restricted market influence – IDA’s rules and regulation
  11. 11. SingTel s responses SingTel’s responses • Response to loss of domestic market share Response to loss of domestic market share – Embark on regionalisation enlarging its customer  base covering Singapore, Indonesia, India,  base covering Singapore Indonesia India Thailand and Australia – Build economies of scale through an enlarged Build economies of scale through an enlarged  market • Response to threats from new entrants Response to threats from new entrants – Building economies of scale through the enlarged  regional market  g
  12. 12. SingTel s responses SingTel’s responses • Response to competitive rivalry (Singapore) Response to competitive rivalry (Singapore) – Backward integration by selling content, i.e.  MioTV instead of just merely a broad band instead of just merely a broad band  supplier – Exclusive distributorship for Apple’s I‐phone Exclusive distributorship for Apple s I phone  leading to a monopolistic position in the Asia  region • Response to Regulator – Collaboration with competitors by allowing them  p y g to share telecom network
  13. 13. Conclusion • Market forces have impacted SingTel Market forces have impacted SingTel     • Si SingTel responded by its regional and channel  l d db i i l d h l strategies to strengthen its leading position in  Asia including Singapore telecom market   A i i l di Si l k
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×