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Designed Culture:Moving from exposure to experience
What is exposure?
What is exposure?                                 FamilyDesigned             Coworkers Culture                           F...
What is exposure?                                                              Family               Designed              ...
What is exposure?                                                              Family               Designed              ...
What is exposure?                                                                      Family               Designed      ...
What does exposure mean in context of  designing for developing nations?
What does exposure mean in context of       designing for developing nations?                                             ...
What does exposure mean in context of       designing for developing nations?                                             ...
What does exposure mean in context of       designing for developing nations?                                             ...
What does exposure mean in context of         designing for developing nations?                                           ...
So how can design limit the negative effects of exposureand give users control + participation          in the design proc...
What would it look like to move from         exposure to design for experience?                   Objective               ...
What would it look like to move from         exposure to design for experience?                   Objective               ...
What would it look like to move from         exposure to design for experience?                   Objective               ...
What would it look like to move from        exposure to design for experience?                  Objective                 ...
experienceexposure
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Moving from Exposure to Experience

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Position diagram #3 for Design, Society and the Public Sector class at AC4D (http://www.ac4d.com).

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  • Transcript of "Moving from Exposure to Experience"

    1. 1. Designed Culture:Moving from exposure to experience
    2. 2. What is exposure?
    3. 3. What is exposure? FamilyDesigned Coworkers Culture Friends User
    4. 4. What is exposure? Family Designed Coworkers Culture Friends UserToday, designed culture facilitates more and more social convergence throughadvances in technology, products, and services.
    5. 5. What is exposure? Family Designed Coworkers Culture Friends exposure UserAs different social forces come together in unexpected ways, the convergenceleads to exposure.
    6. 6. What is exposure? Family Designed Coworkers Culture Friends exposure a negative experience wherein the user’s social norms, expectations, and boundaries are violated UserExposure becomes a negative thing when the user feels limited control over thesituation. (See Dourish, boyd.)
    7. 7. What does exposure mean in context of designing for developing nations?
    8. 8. What does exposure mean in context of designing for developing nations? $$$ Designed Designer Culture Client UserWhen designing for developing nations, US clients and designers often approachfrom an outside perspective and come with pre-conceived solutions.
    9. 9. What does exposure mean in context of designing for developing nations? $$$ Designed Designer Culture Client UserThe product or service is designed through a top-down approach driven by theclient and the designer--and decontextualized from the user’s experiences.
    10. 10. What does exposure mean in context of designing for developing nations? $$$ Designed Designer Culture Client exposure UserThis convergence leads to exposure.
    11. 11. What does exposure mean in context of designing for developing nations? $$$ Designed Designer Culture Client exposure a negative experience wherein the user’s needs, context, and experiences are underrepresented or exploited User(See Hersman, Prahalad, Wyatt.)
    12. 12. So how can design limit the negative effects of exposureand give users control + participation in the design process?
    13. 13. What would it look like to move from exposure to design for experience? Objective Interactions ConditionsI think a better approach is to apply Dewey’s framework. The designer can stillshape the objective conditions and how the user interacts with objective factors.
    14. 14. What would it look like to move from exposure to design for experience? Objective Interactions Conditions UserIn this approach, the user has significant control over the experience.
    15. 15. What would it look like to move from exposure to design for experience? Objective Interactions Conditions experience UserInstead of separate forces converging together and resulting in exposure, thisexperience-oriented model organically engages the user as a participant.
    16. 16. What would it look like to move from exposure to design for experience? Objective Interactions Conditions experience UserThe user has agency in the design process and becomes a co-creator in thedesigned culture. (See Dewey.)
    17. 17. experienceexposure
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