Advanced google searching (1)

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  • 42,100,000
  • 12,400,000
  • Notice the .org .info and mesopotamia in the title
  • 237,000,000 without quotes11,100,000 with quotes
  • Advanced google searching (1)

    1. 1. AdvancedGoogle Searching
    2. 2. Expectations of Search Engine Users “We expect a lot from search engines. We ask them vague questions about topics that we are unfamiliar and anticipate a concise organized response.” “You would have better success if you laid your head on the keyboard and coaxed the computer to read your mind.”Understanding Search Engines: Mathematical Modeling and Text Retrieval Michael W. Berry and Murray Browne
    3. 3. Why? “Human uses of language are often illogical, playfully misleading, false or nefarious, thus human semantics can never be made comprehensible to machines.” Another example: What is a hokie?The Fate of the Semantic WebPew Internet & American Life ProjectMay 2010 http://pewinternet.org/2010/Semantic-Web.aspx
    4. 4. We must understand…“Search engines have nounderstanding of words orlanguage. (They) dont recognizeuser intent, cant distinguish goal-oriented search from browsingsearch.” A ResourceShelf Interview: 20 Questions with Dr. Gary Flake, Ph.D. Head of Yahoo! Research Labshttp://searchenginewatch.com/showPage.html?page=3372051 Thursday, June 3, 2004
    5. 5. Google Gullibility“Many users are at the search enginesmercy and mainly click the top links — abehavior [called] Google Gullibility. Sadly,while these top links are often not what theyreally need, users dont know how to dobetter.” Jakob Nielsens Alertbox, February 4, 2008 User Skills Improving, But Only Slightly http://www.useit.com/alertbox/user-skills.html
    6. 6. Objectives for Better Searching• Search terms & tips• Specific location• File type• Related pages• Recommended other search engines
    7. 7. Phrase Search Phrase Search - A phrase is more than one keyword. When the terms are enclosed within “double quotation marks,” Google searches for them as exact phrase and returns documents with the terms in the exact order as stated in the querySearch: Vikings history
    8. 8. Phrase Search Results“vikings history”
    9. 9. AND Boolean Operator• AND – Both of the search terms are present in the Web documents.“vikings history” AND greenland
    10. 10. Using AND Boolean Operator“vikings history” AND greenland
    11. 11. In Plain English…“Web Search Strategies”http://www.youtube.com/watch?v=HAFwAsLypJY
    12. 12. Title Field Searching“The document title… is the single most important element used by search engines to index a document.” Effective Internet Search: E-searching Made Easy! – Edward N. Baylin and Judith Gill mesopotamia
    13. 13. Title Field SearchingTitle Field Search (intitle:) -Retrieves the keyword or phrase in the webpage title which appears in the title bar on the browser. intitle:mesopotamia
    14. 14. Title Field Search Resultscombination results
    15. 15. URL Limited SearchURL Field Search (inurl:) - Retrieves the words in the webpage address. Words in the webpage address may function somewhat like a descriptor of the webpage content inurl:
    16. 16. inurl Search Resultsinurl: Single Word Syntax
    17. 17. inurl Search Results NOTE: The results are all different from those returned with the one- word URL query.inurl: Dashed-Word Syntax
    18. 18. Site Limited SearchPrecede your query with site: if you know you want your answer from within a specific site or type of site (.org, .edu). For example: site:edu or site:nytimes.com. – Top Level Domain – Specific Website – Countries site:
    19. 19. Top Level Domainssite:
    20. 20. How about these? site:
    21. 21. Site Limited Search Results
    22. 22. File Type Searches• Search for specific types of files, such as PDFs, PPTs, or XLS, by adding filetype: and the 3-letter file abbreviation. filetype:
    23. 23. File Type Search Resultsfiletype:
    24. 24. Find Related PagesUse the related: operator to find pages that have similar content by typing related:followed by the website address. For instance, if you find a website you like, try using related:[insert URL] to locate similar websites. related:URL address
    25. 25. Related Pages Search Result
    26. 26. RecommendationBegin with a title field search with Booleanexpressions that is limited to a top level domain or aspecific website.• intitle: “your topic”• Boolean expressions – Add specificity to your query• Top Level Domain – Who cares about your topic? •Associations or Organizations - .org •Educational Institutions - .edu •U.S. Government - .gov• Specific website - site:k12.va.us
    27. 27. Your TurnPLAYING THE GOOGLE GAME• With a partner, use the searching techniques you have learned to answer the following question.• Record the search terms you use and the number of results for each search.• The team with the fewest number of results wins!What are the methods of tattoo removal that ateen might consider?
    28. 28. Advanced Google Search Results What are the methods of tattoo removal that a teen might consider?“tattoo removal” AND teen site:gov
    29. 29. References Used• Barron, P. (2011). How Google Works: Are Search Engines Really Dumb and Why Should Educators Care? Virginia Association of School Librarians. Richmond.• College, H. (2011, November 23). INFOGRAPHIC: GET MORE OUT OF GOOGLE. Retrieved February 15, 2012, from HackCollege Blog: http://www.hackcollege.com/blog/2011/11/23/infographic -get-more-out-of-google.html• Common Craft. (2010). Web Search Strategies [Video].

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