Part of a 101 level presentation that we use to introduce clients to the Social Web.
There are a few holes in this presentation (values/process/tools), because we can't give away all of the goods for free....maybe we should call it the Freemium version. [updated to V3]
6. Who+How
baselin
e
values
proces
s
demo
tools
US Online Adults Social Participation
credits
Social Technographics Ladder® Forrester Research
7. Who+How
baselin
e
values
proces
s
demo
Inactives
tools
US Online Adults Social Participation
credits
Social Technographics Ladder® Forrester Research
8. Who+How
baselin
e
values
proces
Spectators
s
demo
Inactives
tools
US Online Adults Social Participation
credits
Social Technographics Ladder® Forrester Research
9. Who+How
baselin
e
values
Joiners
proces
Spectators
s
demo
Inactives
tools
US Online Adults Social Participation
credits
Social Technographics Ladder® Forrester Research
10. Who+How
baselin
Collectors
e
values
Joiners
proces
Spectators
s
demo
Inactives
tools
US Online Adults Social Participation
credits
Social Technographics Ladder® Forrester Research
11. Who+How
Critics
baselin
Collectors
e
values
Joiners
proces
Spectators
s
demo
Inactives
tools
US Online Adults Social Participation
credits
Social Technographics Ladder® Forrester Research
12. Who+How
Creators
Critics
baselin
Collectors
e
values
Joiners
proces
Spectators
s
demo
Inactives
tools
US Online Adults Social Participation
credits
Social Technographics Ladder® Forrester Research
13. baselin
e
values
proces
s
demo
tools
US Online Adults Social Participation
credits
Social Technographics Profile® Forrester Research
14. Facebook #s
250M+Active Global Users
baselin
e
values
proces
s
demo
tools
credits
Facebook Internal Statistics 2009
15. Facebook #s
120M+Daily Users
baselin
e
values
proces
s
demo
tools
credits
Facebook Internal Statistics 2009
16. Facebook #s
2/3+ Users Are Outside of College
baselin
e
values
proces
s
demo
tools
credits
Facebook Internal Statistics 2009
17. Facebook #s
35+ Fastest Growing Demographic
baselin
e
values
proces
s
demo
tools
credits
Facebook Internal Statistics 2009
18. Facebook #s
22% Internet Traffic Into Facebook 12/08
baselin
e
values
proces
s
demo
tools
credits
Facebook Internal Statistics 2009
69. @jowyang @jasonfalls
@armano @paulisakson
@faris @awolk
@jonathanbriggs
@mashable @iA
@gapingvoid
baselin
@rohitbhargava
e
@bogusky
values
@tdefren
@convagency
proces
@briansolis
s
demo
@charleneli
Influencers
tools
People Who‘ve Earned The Right To Be Heard
credits
70. Influencers
Books/Audiobooks
credits
e s
baselin values proces demo tools
71. Influencers
Books/Audiobooks
credits
e s
baselin values proces demo tools
72. Influencers
Books/Audiobooks
credits
e s
baselin values proces demo tools
75. Dark wood background Busy crosswalk scene 1 Taxis in New York
http://www.flickr.com/photos/ http://www.istockphoto.com/ http://www.istockphoto.com/
matthamm/2690293634/ stock-photo-334427-busy- stock-photo-7428668-taxis-in-
crosswalk-scene-1.php new-york.php
baselin
e
values
proces
s
Crowd of Blurred People on Stairs Crowd at a rock concert Crowd at busy downtown street
and Escalator http://www.istockphoto.com/ intersection
demo
http://www.istockphoto.com/ stock-photo-2030722-crowd-at-a- http://www.istockphoto.com/
stock-photo-10191564-crowd-of- rock-concert.php stock-photo-40017-crowd-at-
blurred-people-on-stairs-and- busy-downtown-street-
escalator.php intersection.php
tools
Photo Credits
credits