BriefTypes of TV AdvertsPrint Advertising – Newspapers, Magazines, Brochures, FliersOutdoor Advertising – Billboards, Tradeshows and EventsBroadcast advertising – Television, Radio and the Internet Sponsorship Radio / Pop ups TV Advert = Car Campaign Sponsorship = New car product Pop up = Car incorporating hand cuffs.
• Ads audiences and purpose. Why, Differences, technology, So Far Conclusion – Non diegetic&diegetic sounds Demonstration & Narrative Pace of editing Variety of shots
Rethink / All adsRe think –Get a better understanding of adverts andadvertingTarget Audience and marketCodes and conventionsPractice shots
Research• Target Audience Questionnaire – General Advertising oriented not target audience Mismatched Not in order Lack of target market research • Industry Ad Agencies Industry Broadcasting Directors Styles
Motorsport Brainstorming Drifting Think Drugs and drink SpeedingEnvironmentally friendly Aftermarket parts Campaigns
Will I be practicing it again How good are my skills Editing Angles Transitions Is it worth while Practice ShotsWhat can I improve on Camera What has it taught me Sounds Tracks
New take• Viral Advertising • Short and sweet • Mediation • Catchy• Campaigns • STYLE! • Old spice
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.