Originally presented at http://www.brightonseo.com Why do we treat Social Media so differently from the rest of our digital marketing and from what we already know through our life experiences? The idea that “Everything Is A Social Network” is intrinsically linked to the belief that we have always “Socially Networked” and looks to learn the lessons we already know, but rarely apply when it comes to business and Social Media. It also attempts to explode the myths that either “Social Media is a fad” or “SEO is Dead” and instead looks at how and why the two MUST work together and be used as part of a broader digital strategy and not singularly.

1. SEO Brighton. Everything is a social network. A presentation on SEO & Social Media by Paul Chaloner, Social Media Specialist, Fresh Egg. @paulchaloner @freshegg

2. SEO Brighton: Everything is a social network.

3. SEO Brighton: Bad drawings.

4. OMG THIS GUY SUCKS AT DRAWING

5. SEO Brighton: What social media isn’t. Social Media ISN’T Difficult Complicated The only thing that matters Better than a caramel latte

6. Test One. TweetSerping.

7. SEO Brighton: Test one. Key points Used the Fresh Egg blog (relatively powerful, good backlinks, PR4) Blog fed in to Google News Strong internal linking Relevant content to the site and blog Fully optimised meta tags

8. SEO Brighton: Test one results – 9.15am.

9. SEO Brighton: Test one results – 9.15am.

10. SEO Brighton: Test one results – 10.15am.

11. SEO Brighton: Test one results – 17.30.

12. SEO Brighton: Test one results. Tweet stats Initial tweet user had 1,500+ followers RT’s accounted for 130+ mentions Most powerful RT from a user followed by 5,000 53,000 followers reached via users tweets

13. SEO Brighton: Test one results. Observations Tweets played a huge role in indexing and ranking higher It wasn’t entirely clear if they achieved the results alone It appeared that Tweets were a secondary level of influence We needed another, purer test

14. Test two. TweetSerping.

15. SEO Brighton: Test two. Key points Used a low powered site (pr2) Site did not feed in to Google News Internal linking was non-existent The content was completely unrelated to the website The page was not indexed for 4 days The only SEO was to optimise the title

16. SEO Brighton: Test two results – Monday 10am

17. SEO Brighton: Test two – Monday 10am. Progress up to Monday 10am Page was posted on the Thursday before At 10am on Monday the page was NOT indexed Tweets began at 10am By 12pm, no change was observed

18. SEO Brighton: Test two results – Monday 12.30pm

19. SEO Brighton: Test two results – Monday 3pm

20. SEO Brighton: Test one results. Tweet stats Initial Tweet user had 1,500+ followers RT’s accounted for 36 mentions Most powerful RT from a user followed by 12,000 18,000 followers reached via users tweets

21. SEO Brighton: Test two – Monday 10am. Observations Back links occasionally showed up, but didn’t stick, suggesting these were links like paper.li daily digests Indexing took longer, but tweets alone appeared to enable this

22. Conclusions TweetSerping.

23. SEO Brighton: Social Media & SEO takeaways. Make sure blogs are in Google News Build quality followers for Twitter (above 1,500 ideally) Tweet your posts using keywords you want to rank for Optimise at least the titles and make sure the title is used in your tweet Try and encourage other powerful account holders to RT Paper.li type daily digest sites can help (probably temporarily) Fresh content in page copy helps the likelihood of ranking improvement, but this needs further testing

24. Questions?