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Originally presented at http://www.brightonseo.com Why do we treat Social Media so differently from the rest of our digital marketing and from what we already know through our life experiences? The ide...

Originally presented at http://www.brightonseo.com Why do we treat Social Media so differently from the rest of our digital marketing and from what we already know through our life experiences? The idea that “Everything Is A Social Network” is intrinsically linked to the belief that we have always “Socially Networked” and looks to learn the lessons we already know, but rarely apply when it comes to business and Social Media. It also attempts to explode the myths that either “Social Media is a fad” or “SEO is Dead” and instead looks at how and why the two MUST work together and be used as part of a broader digital strategy and not singularly.