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Evolution of Link Building - Lucy Freeborn - #BrightonSEO
Evolution of Link Building - Lucy Freeborn - #BrightonSEO
Evolution of Link Building - Lucy Freeborn - #BrightonSEO
Evolution of Link Building - Lucy Freeborn - #BrightonSEO
Evolution of Link Building - Lucy Freeborn - #BrightonSEO
Evolution of Link Building - Lucy Freeborn - #BrightonSEO
Evolution of Link Building - Lucy Freeborn - #BrightonSEO
Evolution of Link Building - Lucy Freeborn - #BrightonSEO
Evolution of Link Building - Lucy Freeborn - #BrightonSEO
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Evolution of Link Building - Lucy Freeborn - #BrightonSEO

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Originally presented at http://brightonseo.com …

Originally presented at http://brightonseo.com
A look at how link building has evolved over time, supported with case studies of successful campaigns that have delivered results. The presentation will include Leapfrogg’s approach to link building, case studies of different link building techniques we use and how we mix and match link building to be genuinely strategic and ultimately help clients sell stuff!

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Transcript

  • 1. VIP PR INFO 4 SEO
    …Or how to be a better PR than the PRs
  • 2. Today
  • Hello!
    Excellent moisturiser
  • 7. Why?
    • Digital marketing is a bit of a land-grab at the moment…
    • 8. Improvements in Natural Search directly impact the bottom line
    • 9. Illustrating this for clients instantly elevates you to strategic thinker
    • 10. Gives you perfect springboard to sell more digital services – you can become discipline neutral….
    • 11. …or you can choose to highlight the similarities between link building and Online PR…
    • 12. PR professionals have been trying to prove that their budgets make a difference for decades
    • 13. Search can prove this in a couple of months…
  • Exclusive features
    Directories
    News hijacking
    Link reclamation
    Widgets
    Article sharing sites
    Case studies
    News wires
    Badge schemes
    Competitions
    Advocacy programmes
    Viral emails
    Product placement
    Sponsorships
    Advertorials
  • 14. What?
    Become a leader
    Divide and conquer
    Be better commercially
    Give yourself targets – and manage clients expectations
    Gently educate
    Don’t pretend you can do it all…
    …but do start to develop relationships
  • 15. How?
    Develop a content plan
    Make friends with the media
    Invest in a good database (Gorkana, mediATLAS)
    Sell back your results
  • 16. What next?
    Look at clients targets and objectives – are you working bigger picture?
    Have a chat to their other agencies – what gaps can you fill?
    Look at the skill set within your agency – could existing team members rise to a challenge?
  • 17. @LucyAF
    lucy.freeborn@leapfrogg.co.uk

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