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VIP PR INFO 4 SEO<br />…Or how to be a better PR than the PRs<br />
Today<br /><ul><li>Hello!
Why?
What?
How?
What next?</li></li></ul><li>Hello!<br />Excellent moisturiser<br />
Why?<br /><ul><li>Digital marketing is a bit of a land-grab at the moment…
Improvements in Natural Search                                                                                          di...
Illustrating this for clients                                                                     instantly elevates you t...
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Evolution of Link Building - Lucy Freeborn - #BrightonSEO

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Originally presented at http://brightonseo.com
A look at how link building has evolved over time, supported with case studies of successful campaigns that have delivered results. The presentation will include Leapfrogg’s approach to link building, case studies of different link building techniques we use and how we mix and match link building to be genuinely strategic and ultimately help clients sell stuff!

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Transcript of "Evolution of Link Building - Lucy Freeborn - #BrightonSEO"

  1. 1. VIP PR INFO 4 SEO<br />…Or how to be a better PR than the PRs<br />
  2. 2. Today<br /><ul><li>Hello!
  3. 3. Why?
  4. 4. What?
  5. 5. How?
  6. 6. What next?</li></li></ul><li>Hello!<br />Excellent moisturiser<br />
  7. 7. Why?<br /><ul><li>Digital marketing is a bit of a land-grab at the moment…
  8. 8. Improvements in Natural Search directly impact the bottom line
  9. 9. Illustrating this for clients instantly elevates you to strategic thinker
  10. 10. Gives you perfect springboard to sell more digital services – you can become discipline neutral….
  11. 11. …or you can choose to highlight the similarities between link building and Online PR…
  12. 12. PR professionals have been trying to prove that their budgets make a difference for decades
  13. 13. Search can prove this in a couple of months… </li></li></ul><li>Exclusive features<br />Directories<br />News hijacking<br />Link reclamation<br />Widgets<br />Article sharing sites<br />Case studies<br />News wires<br />Badge schemes<br />Competitions<br />Advocacy programmes<br />Viral emails<br />Product placement<br />Sponsorships<br />Advertorials<br />
  14. 14. What?<br />Become a leader<br />Divide and conquer<br />Be better commercially<br />Give yourself targets – and manage clients expectations<br />Gently educate<br />Don’t pretend you can do it all…<br />…but do start to develop relationships<br />
  15. 15. How?<br />Develop a content plan<br /> Make friends with the media<br /> Invest in a good database (Gorkana, mediATLAS)<br />Sell back your results<br />
  16. 16. What next?<br />Look at clients targets and objectives – are you working bigger picture?<br />Have a chat to their other agencies – what gaps can you fill?<br />Look at the skill set within your agency – could existing team members rise to a challenge?<br />
  17. 17. @LucyAF<br />lucy.freeborn@leapfrogg.co.uk<br />
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