This document discusses a new digital kids play company called Brickmark and their first project called Kids Play. It outlines the possibilities that new technologies like touchscreens, cameras, microphones etc. provide for new types of interactive play experiences for preschoolers. It then provides examples of existing apps that utilize these technologies and capabilities in innovative ways for learning, play and social experiences both on and beyond the screen. The talk concludes by discussing how digital play can expand on traditional play and the importance of seamlessly blending physical and digital play.

1. PLAYTIME!
EMIL OVEMAR
CocoaHeads 2010-11-01

2. BRICKMARK
• PartofBonnierDigital
• StartedinSeptember2010
• Digitalproducts&services
• BjörnJefferyandEmilOvemar
• Firstproject:KidsPlay

3. KIDS PLAY
• Preschoolers(0-6yrs)
• Funforkids
• Touchscreens
• Playtested
• Playtogether
• We’rehiring!brickmark.com/jobs

4. • Newpossibilitiesforplay
• Playingwithscreens
• Playingtogether
• Beyondthescreen
TODAYS TALK
20 VIDEOS!

5. NEW
POSSIBILITIES

6. WHAT’S
OUT THERE?
A whole lot of flashcards, ABCs and
cupcakes

7. NEW POSSIBILITIES
• Wifi&3G
• Touchscreen
• Camera
• Microphone
• Speaker&Headphones
• Vibrator
• GPS
• Compass
• Accelerometer
• Gyroscope
• Proximitysensor
• Lightsensor

8. LEARNING THROUGH TOUCH
Montessorium - www.montessorium.com

9. MICROPHONE & SPEAKER
Talking Carl - www.yannlecoroller.com

10. CAMERA
ARSoccer - labs.lan.com

11. GPS
The Hidden Park - www.thehiddenpark.com

12. GPS
Seek ’n Spell - www.seeknspell.com

13. GYROSCOPE
Real Racing

14. ACCELEROMETER
7 Up Action Guitar

15. ACCELEROMETER
Sleep Cycle - mdlabs.se/sleepcycle

16. PROXIMITY SENSOR
EggRunner - www.eggrunner.com

17. VIBRATOR
Electric Car Toy

18. LIGHT SENSOR?
Boktai on the Gameboy Advance

19. PLAYING WITH
SCREENS
19

20. MouthOff - www.ustwo.co.uk
PART OF YOU

21. IPHONE & BOOK
Popo and Momo PhoneBook - www.mobileart.jp

22. IPHONE & IPAD
Java Tea Party - www.mobileart.jp

23. CONNECTING SCREENS
Pirata Boat Race - piratalondon.com/boatrace

24. PadRacer - www.padracers.com
EXPANDING THE SCREEN

25. (i)Pirates - www.volumique.com
SCREEN AS A PAWN

26. (i)Pawns - www.volumique.com
SCREEN AS A BOARD

27. PLAYING
TOGETHER

28. SOCIALISING
Farmville

29. PLATFORMS FOR COMPETING
Game Center

30. ASYNCHRONOUS & SYNCHRONOUS
Words With Friends

31. EVERYDAY PLAYING
Foursquare

32. Multipong - www.multipong.com
SHARING SCREENS

33. MPad Plane - playmore.com.hk
REMOTE CONTROL

34. Scrabble - www.ea.com/games/scrabble-ipad
PRIVATE/PUBLIC SCREENS

35. BEYOND
THE SCREEN

36. AUGMENTED AUDIO
RJDJ - www.rjdj.me

37. Face it - www.stfj.net
AUDIO GAMES

38. Papa Sangre - www.papasangre.com
AUDIO GAMES

39. SItuated Audio Platform - vimeo.com/russelldavies
BEYOND THE SCREEN

40. “First there were blocks. Then there was
LEGO. Now there are apps. Kids today move
seamlessly through multiple dimensions in
their pursuit of fun. Today's tech play will all-
too-soon become tomorrow's traditional play.”
- Sandbox Summit

41. THANK YOU!
SLIDES-bit.ly/brickmark02
CONTACTUS-emil@brickmark.com&bjorn@brickmark.com
FOLLOWUS-www.brickmark.com&twitter.com/brickmark
WE’RE HIRING!
brickmark.com/jobs