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Selling	
  your	
  business	
  and	
  creating	
  a	
  business	
  sales	
  pack	
  for	
  the	
  buyer	
  
	
  
The	
  decision	
  to	
  sell	
  your	
  business	
  is	
  straightforward.	
  You	
  worked	
  very	
  hard	
  for	
  many	
  years	
  to	
  create	
  your	
  
successful	
  business	
  and	
  naturally	
  you	
  deserve	
  top	
  value	
  and	
  now	
  it	
  is	
  time	
  to	
  move	
  on.	
  There	
  could	
  be	
  
many	
  reasons	
  why	
  you	
  have	
  made	
  the	
  decision	
  to	
  sell.	
  You	
  may	
  wish	
  to	
  retire	
  or	
  emigrate	
  or	
  just	
  try	
  
another	
  venture.	
  	
  
	
  
Preparing	
  your	
  business	
  for	
  sale	
  is	
  not	
  an	
  overnight	
  process.	
  It	
  can	
  take	
  months,	
  if	
  not	
  years,	
  of	
  planning	
  to	
  
maximize	
  your	
  value.	
  Always	
  assume	
  that	
  any	
  potential	
  buyer	
  will	
  do	
  a	
  thorough	
  job	
  of	
  due	
  diligence,	
  
which	
  will	
  ultimately	
  uncover	
  weaknesses.	
  Proper	
  planning	
  will	
  identify	
  current	
  problem	
  areas	
  and	
  help	
  
you	
  determine	
  how	
  to	
  treat	
  them	
  in	
  discussions	
  with	
  buyers.	
  
	
  
There	
  are	
  a	
  few	
  points	
  that	
  you	
  may	
  not	
  be	
  aware	
  of	
  but	
  the	
  first	
  is	
  that	
  every	
  owner	
  must	
  realise	
  that	
  
their	
  business	
  is	
  competing	
  in	
  the	
  market	
  place	
  with	
  other	
  sellers.	
  Every	
  business	
  is	
  in	
  competition	
  with	
  
other	
  businesses	
  for	
  sale	
  within	
  their	
  Profit	
  Range	
  and	
  general	
  Industry.	
  
	
  
The	
  next	
  point	
  is	
  that	
  the	
  sale	
  of	
  a	
  business	
  does	
  take	
  time.	
  Internationally	
  the	
  average	
  is	
  between	
  6	
  and	
  9	
  
months.	
  Unfortunately	
  in	
  SA	
  we	
  don’t	
  have	
  any	
  stats,	
  but	
  the	
  reasons	
  are	
  generally;	
  business	
  is	
  overpriced;	
  
not	
  receiving	
  sufficient	
  information	
  or	
  audited	
  financials;	
  hidden	
  income.	
  	
  
	
  
The	
  phrase	
  "timing	
  is	
  everything"	
  is	
  especially	
  true	
  when	
  selling	
  a	
  business.	
  In	
  evaluating	
  your	
  company’s	
  
present	
  position,	
  outlook	
  and	
  capabilities,	
  consider	
  the	
  following	
  questions:	
  
	
  
1. Are	
  the	
  company	
  and	
  its	
  products	
  reaching	
  maturity?	
  Studies	
  have	
  shown	
  the	
  maximum	
  value	
  is	
  
achieved	
  when	
  a	
  sale	
  occurs	
  while	
  revenues	
  and	
  profits	
  are	
  still	
  growing	
  at	
  or	
  above	
  historical	
  rates.	
  
2. Can	
  the	
  company	
  show	
  a	
  history	
  of	
  stable	
  growth	
  and	
  profitability?	
  
3. Is	
  the	
  industry	
  reaching	
  a	
  mature	
  stage	
  or	
  experiencing	
  rapidly	
  changing	
  technology?	
  
4. Are	
  the	
  products	
  losing	
  their	
  uniqueness,	
  and/or	
  is	
  the	
  company	
  unable	
  to	
  make	
  the	
  commitment	
  
necessary	
  to	
  invest	
  in	
  new	
  product	
  development?	
  
5. Is	
  there	
  an	
  adequate	
  supply	
  of	
  raw	
  materials	
  and	
  people?	
  
6. Is	
  competition	
  likely	
  to	
  increase?	
  
7. Is	
  the	
  company	
  at	
  or	
  near	
  capacity	
  such	
  that	
  future	
  growth	
  requires	
  significant	
  capital	
  
expenditures?	
  
8. Does	
  the	
  company	
  lack	
  a	
  well-­‐defined	
  strategy	
  for	
  future	
  growth	
  and	
  profitability?	
  
	
  
	
  
	
  
	
  
	
  
More....	
  
	
  
	
  
You	
  need	
  to	
  prepare	
  an	
  Information	
  pack	
  with	
  the	
  following	
  information:	
  
	
  
a. The	
  last	
  2	
  years	
  audited	
  financial	
  accounts;	
  
b. The	
  most	
  up	
  to	
  date	
  management	
  accounts;	
  
c. The	
  last	
  12	
  months	
  Vat	
  returns;	
  
d. A	
  list	
  of	
  all	
  the	
  assets	
  (Machinery,	
  equipment,	
  furnishings,	
  vehicles	
  etc.)	
  in	
  the	
  business	
  with	
  a	
  
realistic	
  second	
  hand	
  value.	
  (Not	
  depreciated	
  nor	
  new);	
  
e. A	
  list	
  of	
  items	
  on	
  HP	
  or	
  Lease	
  with	
  settlements	
  amounts;	
  
f. A	
  list	
  of	
  trademarks	
  and	
  patents;	
  
g. The	
  approximate	
  cost	
  value	
  of	
  present	
  stock;	
  
h. A	
  copy	
  of	
  your	
  present	
  lease	
  of	
  your	
  premises;	
  
i. A	
  copy	
  of	
  your	
  business	
  licenses	
  and	
  registration	
  documents,	
  if	
  applicable;	
  
j. Current	
  shareholders	
  agreements	
  in	
  place;	
  
k. A	
  synopsis	
  of	
  your	
  business	
  with	
  future	
  opportunities;	
  
l. List	
  of	
  product	
  and	
  service	
  lines	
  and	
  related	
  intellectual	
  property;	
  
m. A	
  list	
  of	
  your	
  businesses	
  key	
  competitive	
  strengths;	
  
n. A	
  summary	
  of	
  competitors	
  and	
  their	
  strengths	
  and	
  weaknesses;	
  
o. The	
  geographical	
  stronghold	
  and	
  distribution	
  list	
  
p. A	
  list	
  of	
  staff	
  with	
  job	
  functions	
  and	
  salaries/wages	
  (no	
  names);	
  
q. A	
  redundancy	
  list	
  with	
  estimated	
  costs;	
  
r. A	
  synopsis	
  of	
  your	
  sales	
  strategy	
  before	
  and	
  after	
  sale;	
  
s. General	
  internal	
  records	
  and	
  management	
  reports;	
  
t. Prepare	
  a	
  business	
  plan	
  or	
  budget	
  for	
  the	
  prospective	
  year(s),	
  with	
  budgets;	
  
u. Working	
  capital	
  requirements	
  after	
  sale;	
  
v. Prepare	
  an	
  organization	
  chart	
  showing	
  functional	
  areas	
  of	
  responsibility;	
  
w. Include	
  a	
  description	
  of	
  capacity	
  in	
  your	
  production	
  departments	
  /silo’s;	
  
x. Document	
  the	
  product/process	
  flow;	
  
y. Promotional	
  materials,	
  product	
  samples	
  and	
  examples	
  of	
  marketing	
  collateral;	
  
z. Industry	
  information	
  from	
  trade	
  associations	
  or	
  independent	
  research;	
  	
  
aa. A	
  list	
  of	
  general	
  ‘housekeeping’	
  policies	
  and	
  procedures;	
  
bb. A	
  preliminary	
  valuation	
  analysis	
  to	
  determine	
  and	
  justify	
  the	
  asking	
  price;	
  
cc. Justification	
  on	
  the	
  underlying	
  level	
  of	
  sustainable	
  profits;	
  
dd. A	
  summary	
  of	
  reasons	
  why	
  you	
  want	
  to	
  sell;	
  
ee. SWOT	
  analysis;	
  
ff. A	
  list	
  of	
  non-­‐negotiable	
  items	
  such	
  as	
  earn-­‐out	
  periods	
  and	
  autonomy;	
  
gg. Key	
  management	
  exit	
  strategies	
  and	
  succession	
  plans	
  
hh. A	
  non-­‐disclosure	
  agreement	
  to	
  continue	
  discussions.	
  
	
  

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Selling your business and creating a business sales pack for the buyer

  • 1.       Selling  your  business  and  creating  a  business  sales  pack  for  the  buyer     The  decision  to  sell  your  business  is  straightforward.  You  worked  very  hard  for  many  years  to  create  your   successful  business  and  naturally  you  deserve  top  value  and  now  it  is  time  to  move  on.  There  could  be   many  reasons  why  you  have  made  the  decision  to  sell.  You  may  wish  to  retire  or  emigrate  or  just  try   another  venture.       Preparing  your  business  for  sale  is  not  an  overnight  process.  It  can  take  months,  if  not  years,  of  planning  to   maximize  your  value.  Always  assume  that  any  potential  buyer  will  do  a  thorough  job  of  due  diligence,   which  will  ultimately  uncover  weaknesses.  Proper  planning  will  identify  current  problem  areas  and  help   you  determine  how  to  treat  them  in  discussions  with  buyers.     There  are  a  few  points  that  you  may  not  be  aware  of  but  the  first  is  that  every  owner  must  realise  that   their  business  is  competing  in  the  market  place  with  other  sellers.  Every  business  is  in  competition  with   other  businesses  for  sale  within  their  Profit  Range  and  general  Industry.     The  next  point  is  that  the  sale  of  a  business  does  take  time.  Internationally  the  average  is  between  6  and  9   months.  Unfortunately  in  SA  we  don’t  have  any  stats,  but  the  reasons  are  generally;  business  is  overpriced;   not  receiving  sufficient  information  or  audited  financials;  hidden  income.       The  phrase  "timing  is  everything"  is  especially  true  when  selling  a  business.  In  evaluating  your  company’s   present  position,  outlook  and  capabilities,  consider  the  following  questions:     1. Are  the  company  and  its  products  reaching  maturity?  Studies  have  shown  the  maximum  value  is   achieved  when  a  sale  occurs  while  revenues  and  profits  are  still  growing  at  or  above  historical  rates.   2. Can  the  company  show  a  history  of  stable  growth  and  profitability?   3. Is  the  industry  reaching  a  mature  stage  or  experiencing  rapidly  changing  technology?   4. Are  the  products  losing  their  uniqueness,  and/or  is  the  company  unable  to  make  the  commitment   necessary  to  invest  in  new  product  development?   5. Is  there  an  adequate  supply  of  raw  materials  and  people?   6. Is  competition  likely  to  increase?   7. Is  the  company  at  or  near  capacity  such  that  future  growth  requires  significant  capital   expenditures?   8. Does  the  company  lack  a  well-­‐defined  strategy  for  future  growth  and  profitability?             More....      
  • 2. You  need  to  prepare  an  Information  pack  with  the  following  information:     a. The  last  2  years  audited  financial  accounts;   b. The  most  up  to  date  management  accounts;   c. The  last  12  months  Vat  returns;   d. A  list  of  all  the  assets  (Machinery,  equipment,  furnishings,  vehicles  etc.)  in  the  business  with  a   realistic  second  hand  value.  (Not  depreciated  nor  new);   e. A  list  of  items  on  HP  or  Lease  with  settlements  amounts;   f. A  list  of  trademarks  and  patents;   g. The  approximate  cost  value  of  present  stock;   h. A  copy  of  your  present  lease  of  your  premises;   i. A  copy  of  your  business  licenses  and  registration  documents,  if  applicable;   j. Current  shareholders  agreements  in  place;   k. A  synopsis  of  your  business  with  future  opportunities;   l. List  of  product  and  service  lines  and  related  intellectual  property;   m. A  list  of  your  businesses  key  competitive  strengths;   n. A  summary  of  competitors  and  their  strengths  and  weaknesses;   o. The  geographical  stronghold  and  distribution  list   p. A  list  of  staff  with  job  functions  and  salaries/wages  (no  names);   q. A  redundancy  list  with  estimated  costs;   r. A  synopsis  of  your  sales  strategy  before  and  after  sale;   s. General  internal  records  and  management  reports;   t. Prepare  a  business  plan  or  budget  for  the  prospective  year(s),  with  budgets;   u. Working  capital  requirements  after  sale;   v. Prepare  an  organization  chart  showing  functional  areas  of  responsibility;   w. Include  a  description  of  capacity  in  your  production  departments  /silo’s;   x. Document  the  product/process  flow;   y. Promotional  materials,  product  samples  and  examples  of  marketing  collateral;   z. Industry  information  from  trade  associations  or  independent  research;     aa. A  list  of  general  ‘housekeeping’  policies  and  procedures;   bb. A  preliminary  valuation  analysis  to  determine  and  justify  the  asking  price;   cc. Justification  on  the  underlying  level  of  sustainable  profits;   dd. A  summary  of  reasons  why  you  want  to  sell;   ee. SWOT  analysis;   ff. A  list  of  non-­‐negotiable  items  such  as  earn-­‐out  periods  and  autonomy;   gg. Key  management  exit  strategies  and  succession  plans   hh. A  non-­‐disclosure  agreement  to  continue  discussions.