If only you listened...
How to thrive in our attention-strapped reality
kevin lim / cyberculturalist / 11th feb 2009
/ /

Getting started on
the social web?

Figuring out how to
make sense of
EVERYTHING?

http://www.briansolis.com/2008/08/introducing-conversation-prism.html

OH-BOY!!

There’s a $@#*load of
stuff out there...

Why are we
blogging,
t weeting,
youtubing,
facebooking,
blah-blah-ing?

co
ty mm
i Emotion
al un
n
so ic a
er te
p
Individual Others
se lf te
ca
-a w ni
a re mu
Feedback
ne s m
co
s

Social Web = co
ty mm
i Emotion
al un
n
so ic a
er te
PUBLIC
p
Individual Others
se lf te
ca
-a w
INTIMACY
ni
a re mu
Feedback
ne s m
co
s

co
ty mm
i Emotion
al un
n
Closest thing to
so ic a
er te
p
Individual Others
MIND READING!
se lf te
ca
-a w ni
a re mu
Feedback
ne s m
co
s

Let’s look at someone
we know about...

Who’s this guy? (1993)
http://www.flickr.com/photos/23816756@N05/2763448273/

Michael Phelps (2008) via Linnette Alissa
http://www.flickr.com/photos/linnettealissa/2781087749/

Phelps on Kelloggs via Cranky Media Guy
http://www.flickr.com/photos/crankymediaguy/3266421434/

Infamous Phelps Bong Hit Photo (2009)
http://www.huffingtonpost.com/michael-shaw/reading-the-pictures-emth_b_163393.html

Phelps Kelloggs Remixed (2009)
http://www.flickr.com/photos/siys/3257198119/

“breakfast of flakes” by Archer773 (2009)
http://www.flickr.com/photos/45936529@N00/3255942817/

http://www.youtube.com/watch?v=ezVQr6p01dU

http://www.someecards.com/upload/sports/you_finally_have.html

“It's Tony the Orange Female Lion!” by USB Cable
http://www.flickr.com/photos/usb_cable/3261592087/

“Kelloggs Boycott” by momishere91910
http://www.flickr.com/photos/12526698@N03/3259417693/

http://www.huffingtonpost.com/cenk-uygur/kellogg-should-not-have-f_b_165091.html

http:/ wist.flaptor.com
/t

Stock Stock Twitter
Drop Drop Spike
Stock
Twitter Twitter
Drop
Spike Spike
Kelloggs vs. Phelps meme-quake (Feb 2009)

Where does Public
Relations come in?

Phases of
Community
Involvement

http://www.useit.com/alertbox/participation_inequality.html

Designing for the Social Web: The Usage Lifecycle
http://bokardo.com/archives/designing-for-the-social-web-the-book/

Groundswell, Forrester Research, 2008

Social Technographics Ladder from Groundswell, Forrester Research, 2008

Social Technographics Ladder from Groundswell, Forrester Research, 2008

Basic Level of
Online Engagement

Listen.

1. watch what people
say about your brand
2. engage influencers

google.com/alerts

SocialMention.com

search.t witter.com

Reader.google.com

t weetgrid.com

TweetDeck desktop app

Graze... don’t consume everything!

\"Like most Americans, and like Michael Phelps
himself, we were disappointed in his behavior\"
\"Also like most Americans, we accept his apology.
Moving for ward, he remains in our plans.\"
- Subway, 6th Feb 2009

Guess who this is. Clue: Occidental College freshman (Lisa Jack, 1980)

Thank you
Reach me via twitter at @brainopera