Your Business Solutions Partner Page 1Domestic HolidayPlanning Survey,Sri Lanka - April 2013Analysis of Survey ResultsApri...
Your Business Solutions Partner Page 2ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequen...
Your Business Solutions Partner Page 3Executive summary (1 of 2)Though online booking was not very popular in booking dome...
Your Business Solutions Partner Page 4Executive summary (2 of 2)Though online booking was not very popular in booking dome...
Your Business Solutions Partner Page 5ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequen...
Your Business Solutions Partner Page 6 A survey was carried out by BQu Services to determine the attitudes of Sri Lankans...
Your Business Solutions Partner Page 7ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequen...
Your Business Solutions Partner Page 8Sample description - Age, genderNearly 75% of the respondents belonged to the age gr...
Your Business Solutions Partner Page 9Sample description - Employment status, industryOver 50% of the respondents were pri...
Your Business Solutions Partner Page 10Sample description - Designation, monthly income49% of the respondents were executi...
Your Business Solutions Partner Page 11ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel freque...
Your Business Solutions Partner Page 12Travel frequencyTravel frequency results revealed that the majority of respondents ...
Your Business Solutions Partner Page 13More than half of the respondents booked their holidays on their own, while only 6%...
Your Business Solutions Partner Page 14ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel freque...
Your Business Solutions Partner Page 15Of the 6% of respondents that booked through travel agents, ‘Jetwing’ wasmentioned ...
Your Business Solutions Partner Page 16Of the 6% of respondents that booked through travel agents, ‘convenience’ and‘disco...
Your Business Solutions Partner Page 17ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel freque...
Your Business Solutions Partner Page 18Method of booking last holiday by oneselfOf those who booked holidays on their own,...
Your Business Solutions Partner Page 19ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel freque...
Your Business Solutions Partner Page 20‘Searching on search engines’ was listed by 63% of the respondents as the methodtha...
Your Business Solutions Partner Page 21agoda.com was named as the most popular travel booking site used for onlinebooking ...
Your Business Solutions Partner Page 2236% listed ‘Providing Information’ as the major service they received from thebooki...
Your Business Solutions Partner Page 23ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel freque...
Your Business Solutions Partner Page 24Exhibit 15: Would you consider online booking?Online BookingA majority of those res...
Your Business Solutions Partner Page 25‘Convenience’ was the main factor that respondents considered when booking onlineEx...
Your Business Solutions Partner Page 26Of the 15% of respondents who didn’t want to consider online booking, the majoritye...
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Domestic Holiday Planning Survey - April 2013

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Results of the domestic holiday planning survey conducted in March 2013, by BQu Services (www.bquservices.com)

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Domestic Holiday Planning Survey - April 2013

  1. 1. Your Business Solutions Partner Page 1Domestic HolidayPlanning Survey,Sri Lanka - April 2013Analysis of Survey ResultsApril 2013
  2. 2. Your Business Solutions Partner Page 2ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequency & planning methodsV. Holiday booking trends - through travel agentsVI. Holiday booking trends - by oneselfVII. Holiday booking trends - by oneself - onlineVIII. Attitude towards online booking by non-users
  3. 3. Your Business Solutions Partner Page 3Executive summary (1 of 2)Though online booking was not very popular in booking domestic holidays, 85%would consider booking onlineA majority of respondents travel twice a year or more within Sri Lanka and book their own holidays Nearly 75% of the respondents travelled twice a year or more, within Sri Lanka More than half of the respondents booked their holidays on their own, while only 6% booked through travel agentsTravel agents were opted for convenience of holiday booking, while Jetwing was the most preferred agent Of the 6% of respondents that booked through travel agents, 28% of them listed ‘Convenience’ as the major reason to do so ‘Jetwing’ was named the most popular travel agentOnly 23% of the respondents chose online booking with booking holidays on their own, with agoda.com being the most preferredbooking site Of those who booked holidays on their own, 70% selected telephone as their method of booking , and 23% selected onlinebooking Of those who booked holidays online on their own, over 60% of the respondents found online booking sites through searchengines agoda.com was named as the most popular website for online booking Interestingly, booking sites doubled as informational sites with 36% of the respondents mentioning ‘providing information’ as amajor service they received
  4. 4. Your Business Solutions Partner Page 4Executive summary (2 of 2)Though online booking was not very popular in booking domestic holidays, 85%would consider booking onlineMajority of the respondents who hadn’t booked their holiday online considered booking online the next time due to theconvenience factor; however concerns were raised over credibility of websites 85% of the respondents who hadn’t booked their holidays online would consider booking their next holiday online While ‘convenience’ would be the deciding factor to book online, concerns were expressed over the credibility of booking sitesBooking websites can have a contact number on their websites or have other forms of human interaction to enhance credibility ofbooking websites to convert users who use booking sites as information sources to make actual bookings
  5. 5. Your Business Solutions Partner Page 5ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequency & planning methodsV. Holiday booking trends - through travel agentsVI. Holiday booking trends - by oneselfVII. Holiday booking trends - by oneself - onlineVIII. Attitude towards online booking by non-users
  6. 6. Your Business Solutions Partner Page 6 A survey was carried out by BQu Services to determine the attitudes of Sri Lankans towards ‘Holiday Planning’ The survey focussed on the following areas of holiday planning: Frequency of travel within Sri Lanka Method of booking holiday Factors affecting holiday booking methods Attitudes towards online booking of holidays The survey was conducted online and was circulated using social media networks and email campaigns The survey was open from the 8th to the 31st of March 2013 A total of 157 responses were obtainedIntroductionA survey was carried out to determine the attitudes of Sri Lankans towards holidayplanning within Sri Lanka
  7. 7. Your Business Solutions Partner Page 7ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequency & planning methodsV. Holiday booking trends - through travel agentsVI. Holiday booking trends - by oneselfVII. Holiday booking trends - by oneself - onlineVIII. Attitude towards online booking by non-users
  8. 8. Your Business Solutions Partner Page 8Sample description - Age, genderNearly 75% of the respondents belonged to the age groups 18-35, and 59% of therespondents were malesExhibit 1: Age distribution of respondents Exhibit 2: Gender distribution of respondents
  9. 9. Your Business Solutions Partner Page 9Sample description - Employment status, industryOver 50% of the respondents were private sector employees, while 19% of therespondents operated in the ‘IT, Automation & Telecommunication’ industriesExhibit 3: Employment status of respondents Exhibit 4: Industry of operation of respondents
  10. 10. Your Business Solutions Partner Page 10Sample description - Designation, monthly income49% of the respondents were executives and managers, while 42% of the respondentsreceived a monthly income above LKR 50,000Exhibit 5: Designations of respondents Exhibit 6: Monthly income of respondents
  11. 11. Your Business Solutions Partner Page 11ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequency & planning methodsV. Holiday booking trends - through travel agentsVI. Holiday booking trends - by oneselfVII. Holiday booking trends - by oneself - onlineVIII. Attitude towards online booking by non-users
  12. 12. Your Business Solutions Partner Page 12Travel frequencyTravel frequency results revealed that the majority of respondents (74%) travel twicea year or more within Sri LankaExhibit 7: Travel Frequency within Sri Lanka
  13. 13. Your Business Solutions Partner Page 13More than half of the respondents booked their holidays on their own, while only 6%booked through travel agentsExhibit 8: Method of planning holidayTravel planning methods
  14. 14. Your Business Solutions Partner Page 14ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequency & planning methodsV. Holiday booking trends - through travel agentsVI. Holiday booking trends - by oneselfVII. Holiday booking trends - by oneself - onlineVIII. Attitude towards online booking by non-users
  15. 15. Your Business Solutions Partner Page 15Of the 6% of respondents that booked through travel agents, ‘Jetwing’ wasmentioned as the most popular travel agentExhibit 9: Travel agents mentionedTravel agent opted for
  16. 16. Your Business Solutions Partner Page 16Of the 6% of respondents that booked through travel agents, ‘convenience’ and‘discounts and bargains/offers’ were the 2 major reasons to do soExhibit 10: Reasons to book through a travel agentReasons to book through a travel agent
  17. 17. Your Business Solutions Partner Page 17ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequency & planning methodsV. Holiday booking trends - through travel agentsVI. Holiday booking trends - by oneselfVII. Holiday booking trends - by oneself - onlineVIII. Attitude towards online booking by non-users
  18. 18. Your Business Solutions Partner Page 18Method of booking last holiday by oneselfOf those who booked holidays on their own, 70% selected telephone as their methodof booking, and 23% selected online bookingExhibit 11: Method of booking last holiday by oneself
  19. 19. Your Business Solutions Partner Page 19ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequency & planning methodsV. Holiday booking trends - through travel agentsVI. Holiday booking trends - by oneselfVII. Holiday booking trends - by oneself - onlineVIII. Attitude towards online booking by non-users
  20. 20. Your Business Solutions Partner Page 20‘Searching on search engines’ was listed by 63% of the respondents as the methodthat led them to the online booking sitesExhibit 12: How travel booking websites were foundMethod of finding travel websites
  21. 21. Your Business Solutions Partner Page 21agoda.com was named as the most popular travel booking site used for onlinebooking by respondentsExhibit 13: Travel booking websites mentionedTravel booking websites mentioned
  22. 22. Your Business Solutions Partner Page 2236% listed ‘Providing Information’ as the major service they received from thebooking websitesExhibit 14: Services received through booking websitesServices received through travel websites
  23. 23. Your Business Solutions Partner Page 23ContentI. Executive summaryII. IntroductionIII. Sample descriptionIV. Travel frequency & planning methodsV. Holiday booking trends - through travel agentsVI. Holiday booking trends - by oneselfVII. Holiday booking trends - by oneself - onlineVIII. Attitude towards online booking by non-users
  24. 24. Your Business Solutions Partner Page 24Exhibit 15: Would you consider online booking?Online BookingA majority of those respondents who hadn’t booked their holiday by themselves and thosewho had not booked online considered online booking when planning their next holiday
  25. 25. Your Business Solutions Partner Page 25‘Convenience’ was the main factor that respondents considered when booking onlineExhibit 16: Reasons to consider online bookingReasons to consider online booking
  26. 26. Your Business Solutions Partner Page 26Of the 15% of respondents who didn’t want to consider online booking, the majorityexpressed concerns over the ‘credibility of the websites’Exhibit 17: Reasons for not considering online bookingReasons for not considering online booking
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