Apps that are Social by Design
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Apps that are Social by Design - Boris Chan, Xtreme Labs - Extreme Startups & General Assembly Toronto
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Apps that are Social by Design
- 1. XTREME LABS APPS THAT ARE SOCIAL BY DESIGN Boris Chan (@borisc) Principal, Xtreme Labs (@xtremelabs) July 14, 2012 - General Assembly 1
- 2. The world’s top brands partner with us to prototype and develop outstanding mobile, tablet and smart TV experiences
- 8. (@borisc or boris@xtremelabs.com) Boris Chan @borisc / @xtremelabs
- 9. APPS THAT ARE SOCIAL BY DESIGN (IN 4 PARTS) 1. Key Concepts for Building Great Apps 2. Understanding Social by Design 3. Key Concepts for Social Networking Integration 4. Things You Want To Know / Q & A Boris Chan @borisc / @xtremelabs
- 10. 10 KEY CONCEPTS FOR BUILDING GREAT APPS What we talk about when we talk about building Boris Chan @borisc / @xtremelabs
- 11. #10: THINK MOBILE-FIRST Not just a strategy for disruption. Boris Chan @borisc / @xtremelabs
- 12. #9: DESIGN IN SOCIAL BY DEFAULT Friendly, private and intimate. Boris Chan @borisc / @xtremelabs
- 13. #8: LATENCY KILLS. You have limited time and resources. Ed Yourdon http://www.flickr.com/photos/yourdon/ 4064143718/ Boris Chan @borisc / @xtremelabs
- 14. #7: EMBRACE BEAUTY Emotional design is essential to the app experience. Boris Chan @borisc / @xtremelabs
- 15. #6: EMBRACE TOUCH Keep it real. Boris Chan @borisc / @xtremelabs
- 16. #5: CREATE THAT A-HA MOMENT Delight your users. Boris Chan @borisc / @xtremelabs
- 17. #4: CACHE IS KING Cache all the things. (A lack of speed also kills.) Boris Chan @borisc / @xtremelabs
- 18. #3: HAVE PERFECT TIMING “All Get things ready for your users. things entail rising and falling timing. You must be able to discern this.” – Miyamoto Musashi Boris Chan @borisc / @xtremelabs
- 19. #2: KNOW YOUR PLATFORMS Understand what platforms you are building on. Boris Chan @borisc / @xtremelabs
- 20. #1: KNOW YOUR USERS Get data to build the right thing. Play to your Boris Chan @borisc / @xtremelabs
- 21. 10 KEY CONCEPTS FOR BUILDING GREAT 1. Know your users 2. Know your platforms 3. Have perfect timing 4. Cache is King 5. Create that A-ha Moment 6. Embrace Touch 7. Embrace Beauty 8. Latency Kills 9. Design in Social by Default Boris Chan @borisc / @xtremelabs 27
- 22. UNDERSTANDING SOCIAL BY DESIGN Boris Chan @borisc / @xtremelabs
- 23. WHERE DO WE GO FROM HERE? iPhone era: Silos created by apps. Existing models. Boris Chan @borisc / @xtremelabs
- 24. WHERE DO WE GO FROM HERE? People are using their phones to communicate and share stories. Boris Chan @borisc / @xtremelabs
- 25. WHERE DO WE GO FROM HERE? 488 MM Mobile FB users, OS integration with Twitter/G +, etc. Boris Chan @borisc / @xtremelabs
- 26. SOCIAL BY DESIGN = SOCIAL BY DEFAULT Boris Chan @borisc / @xtremelabs
- 27. Rdio - Making Music Social Boris Chan @borisc / @xtremelabs
- 28. THE $1 BILLION PROBLEM We suck at sharing on phones. Boris Chan @borisc / @xtremelabs
- 29. Instagram - fast and beautiful photo sharing from Boris Chan @borisc / @xtremelabs
- 30. Cineplex - Making the Movies Social Boris Chan @borisc / @xtremelabs
- 31. Viggle - Get Rewards for Watching TV Boris Chan @borisc / @xtremelabs
- 32. “Absolute silence leads to sadness. It is the image of death.” – Rousseau (So make sure you get it right!) Boris Chan @borisc / @xtremelabs
- 33. PRIVATE PARTS We have to remember not to expose everything. Boris Chan @borisc / @xtremelabs
- 34. Path - Intimate social networking Boris Chan @borisc / @xtremelabs
- 35. SimplyUs - Shared Pair - Communication calendar App for Couples Boris Chan @borisc / @xtremelabs
- 36. FRIENDS MAKE IT BETTER Whether it’s social-proof or just plain fun Boris Chan @borisc / @xtremelabs
- 37. Wheelz - Car Sharing. With people you trust. Boris Chan @borisc / @xtremelabs
- 38. Draw Something - Send and draw fun things with Boris Chan @borisc / @xtremelabs
- 39. RETHINKING THE INBOX Boris Chan @borisc / @xtremelabs
- 40. PEOPLE-CENTRIC DESIGN Boris Chan @borisc / @xtremelabs
- 41. EVERYTHING YOU DO IN ONE PLACE Boris Chan @borisc / @xtremelabs
- 42. iOS 6 - Passbook Boris Chan @borisc / @xtremelabs
- 43. Android Jelly Bean (4.1) - Google Now Boris Chan @borisc / @xtremelabs
- 44. Boris Chan @borisc / @xtremelabs
- 45. RETHINKING THE CAMERA Boris Chan @borisc / @xtremelabs
- 46. JUST ONE PRESS. Boris Chan @borisc / @xtremelabs
- 47. WHAT IF IT WAS AUTOMATIC? Boris Chan @borisc / @xtremelabs
- 48. Boris Chan @borisc / @xtremelabs
- 49. CARAMEL UX Making Android Social by Default Boris Chan @borisc / @xtremelabs
- 50. KEY CONCEPTS FOR SOCIAL NETWORKING INTEGRATION Let’s put it all together. Boris Chan @borisc / @xtremelabs
- 51. AUTHENTICATION Getting to know the real you Tying authentication to social networking can make it easier to sign up for your service Single Sign-On Easier to get user’s information and profile filled out When connected to their social networks, you have users with authenticity Boris Chan @borisc / @xtremelabs
- 52. DISCOVERY AND DISTRIBUTION Connecting with friends on your app, and getting new friends Growth and user acquisition is often the main reason to have social network integration But don’t do this as a starting point! Apps that are social by design will have this user acquisition loop built in! Goal is to be aware so that you can optimize Best: your actions are related to Boris Chan @borisc / @xtremelabs
- 53. DISCOVERY AND DISTRIBUTION Boris Chan @borisc / @xtremelabs
- 54. PERSONALIZATION Making things social by default means making it theirs Personalized content is about increasing relevancy Think about music: the interests of a user and the interests of the friends of users can make Rdio or Spotify a more satisfying experience Recommendations based on past context Boris Chan @borisc / @xtremelabs
- 55. USING SOCIAL NETWORKING DATA Not just about getting users The information itself can also make your app more useful outside of just your social graph. Using 4sq or FB places for a location-based app Uniting people with common interests, location and other connections The mobile experience is about providing context, and having a user’s data, behaviour and input as signals can increase this relevancy. beware of public sharing vs. private sharing! (think open graph) Boris Chan @borisc / @xtremelabs
- 56. FACEBOOK 3.0 BETA SDK ON IOS What is coming? Boris Chan @borisc / @xtremelabs
- 57. SHOULD ALL APPS BE SOCIAL BY DESIGN? When should we not do this? Boris Chan @borisc / @xtremelabs
- 58. COMMON MISTAKES WITH INTEGRATING SOCIAL Let’s talk about common pitfalls. Boris Chan @borisc / @xtremelabs
- 59. NEW BEHAVIOUR = NEW APPS, NEW TECH, NEW INTERACTIONS. Boris Chan @borisc / @xtremelabs
- 60. THE WORLD IS BEING REINVENTED. Boris Chan @borisc / @xtremelabs
- 61. THANK YOU! Ask me anything: @borisc / boris@xtremelabs.com Boris Chan @borisc / @xtremelabs
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- Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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- Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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- Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
- Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
- Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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- Even more so than hard work, passion is a finite resource. \nRefer to passion vs. purpose (sivers)\n\n\nNot long into their interview with public radio host Ira Glass, one of the three college-aged interviewers, a young girl, asks, with a desperate smile etched on her face, how to decide “which of her passions” to pursue.\n\n“Like how do you determine, how…”, she begins.\n\n“How do you figure out what you want?”, Glass interrupts.\n\n“How do you not only figure out what you want, but know that you’ll be good at it?”, she finishes.\n\nThere’s a pause. In this moment, when Glass prepares his answer, the young girl’s earlier admission that she’s a pre-med, and doubting her decision to attend med school, hangs in the air. Glass can relate: he too had been considering med school when he stumbled into his first radio internship, after his freshman year of college.\n\nHe proceeds cautiously, softly: “Honestly, even the stuff you want you’re not necessarily good at right away…I started working at 19 at the network level, and from that point it took me years. The key thing is to force yourself through the work, force the skills to come. That’s the hardest phase.”\n\nOne of the other interviewers, a young man in a baseball cap, interjects: “Do you think hard work can make you talented?”\n\n“Yes. I do.”\n\nThe students let this sink in.\n\n“In the movies there’s this idea that you should just go for your dream,” Glass continues. “But I don’t believe that.”\n\nBy the students’ reactions, this is not what they expected to hear.\n\n“Things happen in stages. I was a terrible reporter, but I was perfectly good at other parts of working in radio: I am a good editor…I feel like your problem is that you’re trying to judge all things in the abstract before you do them.”\n
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