Neuromarketing design is a creative process that involves the core principles of visual hierarchies implemented towards the goal of higher converting actions based on the principles of influence and persuasion driven by the 3 major brain systems.

1. Neuromarketing Design
The creative process that involves the core principles of visual hierarchies
implemented towards the goal of higher converting actions based on the principles
of influence and persuasion driven by the 3 major brain systems.
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2. Dual Process Theory
System 1: Fast & Intuitive
System 2: Smart, Slow & Lazy
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3. The 3 Brains
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4. System 0
The Emotional Brain
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5. Neurotransmitters & Hormones
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6. Design Tactics
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7. Good Design. . .
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8. CONVERTS
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9. Design Leadership
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10. Great UI/UX
- Like your users
- Don’t make them think
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11. The Psychology of Persuasion
• Liking
• Scarcity
• Authority
• Reciprocity
• Social Proof
• Consistency & Commitment
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