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Displays: Boost Your Circulation Displays: Boost Your Circulation Presentation Transcript

  • Materials Merchandising: Boost Your Circulation! Rebecca Hass Michele Ringger-Weil Shayna Siegel May 21, 2010
  • Objectives Learn how merchandising and displays can create an inviting environment and feature your collection. – Use displays for Reader’s Advisory – Be convinced that displays will increase material circulation. – Learning fundamental display design guidelines – Learn retail techniques to merchandise your collection.
  • Bookstores
  • Libraries
  • Advantages of Display • Highlights features of your collection and the community • Standing source of Reader’s Advisory • More inviting environment “Displays are part of the joy of libraries… and change the library from a warehouse into a place of interest.”(Moore, 1997) • Allows input/creativity from staff Moore, M.S. (1997). Book display as adult service. Journal of Educational Media & Library Sciences 34(3). 263.
  • Why?: It’s All About the
  • Motivations to Display increase increase Bookstore Sales Profit increase increase Libraries Circulation Community Usage increase increase Continued Existence Funding of the Library!
  • Understanding Floor Plan Layout Typical Big Box Bookstore Layout – Display Tables – Bestsellers/New Books – Endcap Displays – Faceouts – Use of Shopping Bags – Cash/Wrap or Point of Check Out
  • Display Tables
  • Bestsellers/New Books
  • Endcap Displays
  • Faceouts
  • People do judge a book by its cover, especially young adults Jones, L. A. (2007). The Great Cover-up. School Library Journal
  • Shopping Bags
  • Cash/Wrap or Point of Check Out
  • Pratt Cafe
  • Quick Survey How much does circulation increase when an item is placed near the circulation desk? – 3-10% – 30-100% – 300-1000% – 3000-10000%
  • Circulation Increase Baker, S. L. (1986, July). The display phenomenon: An exploration into factors causing the increased circulation of displayed books. Library Quarterly 56. 237-57
  • Library Book Display Studies 1. Sharon L. Baker • Books at front desk • Patrons choose by browsing/recommendations 2. Sarah P. Long • Face-outs 3. Herbert Goldhor • Display books circ. more
  • Face-outs: Sarah P. Long Study Average circs per title during study period 5 4.5 4 3.5 Number of Circs 3 2.5 2 1.5 1 0.5 0 Spine out 2.58 Face front 4.70 Long, S. P. (1987, Fall). The effect of face-front book display in a public library. North Carolina Libraries 45. 150-153.
  • Herbert Goldhor • Two Studies “Good Books You May Have Missed” 1. High Traffic Area vs. Regular Shelves 2. Three groups of biographies Goldhor, H. (1972, Oct.). The effect of prime display location on public library circulation of selected adult titles. Library Quarterly 42(4). 371-389 Goldhor, H. (1981, Jul.). Experimental effects on the choice of books borrowed by public library adult patrons. Library Quarterly 51(3). 253-268
  • Extreme Library Makeover • Mount Laurel, NJ library • Implemented low-cost, high-commitment retail merchandising solutions 2003-04. • 39% circulation increase Not-So-Extreme Library Makeover • “Read A Winner” display by part-time employee • Tukwila, WA library • 21% circulation increase Bernstein, J. E., & Schalk-Greene, K. (2006, April). Extreme library makeover. American Libraries36(4). 66-69. Riquelme, M. (1998, Nov./Dec.). Read a winner. Library Mosaics 9(6). 12-13.
  • Mount Laurel Library: Gondolas
  • Mount Laurel Library: Audiobook Display
  • Ideas for a Library
  • Assignment: Determine Your Traffic Flow
  • What to Avoid….
  • Creating Effective Displays and Signage • How to maximize display effectiveness? – Timeliness – Eye catching • What makes an effective sign? – Visibility – Legibility – Simplicity
  • Display Guidelines
  • Display Guidelines 1. Determine location 2. Determine topic and audience 3. Check catalog for availability 4. Pull books and examine for visual appeal 5. Sort books by size 6. Visualize shape of display 7. Distribute books by size, color, & cover design 8. Stand back and look 9. Keep an eye on it
  • 1. Determine location Glenwood Branch, Howard County Library
  • Use a book truck for your display
  • 2. Determine Topic and Audience • Chase’s Calendar of Events • Holidays • Community Events • News • Oprah • NoveList (RA & School Resources) • Books and Authors (Browse by Genre) • Web Search – Google, Flickr, Library Thing
  • What do people outside the library think?
  • What are some topic ideas?
  • Topic Ideas • Visiting Authors • Gardening • Author Tributes • Holidays • Award Winners • Home Improvement • Neighborhood • Sports Activities • Back to School • Read-alikes • Scandals • Booklists
  • Glenwood Branch, Howard County Library
  • 3. Check catalog for availability Do you have enough books to display?
  • 4. Pull books and examine for visual appeal
  • 5. Sort books by size
  • 6. Visualize shape of display- Pyramid
  • 7. Distribute books by size, color, and cover design – Class picture
  • Book Easels and Sign Holders Easels and Sign Holders can be purchased from Demco, Gaylord, Highsmith, or any other place you buy library supplies.
  • Props
  • 8. Stand back and look at it
  • 9. Keep an eye on it
  • And now for the fun part.
  • What have we learned? Learn how displays can create an inviting environment and feature your collection. – Use displays for Reader’s Advisory – Be convinced that displays will increase material circulation. – Learning fundamental display design guidelines – Learn retail techniques to merchandise your collection.
  • Any Final Questions?
  • For More Information: Rebecca Hass Business, Science, & Technology Department Enoch Pratt Free Library State Library Resource Center Shayna Siegel 400 Cathedral Street Fine Arts and Music Department Balatimore, MD 21201 Enoch Pratt Free Library 410-396-5317 State Library Resource Center rhass@prattlibrary.org 400 Cathedral Street Baltimore, MD 21201 Michele Ringger-Weil 410-396-5490 Sights and Sounds Department slsiegel@prattlibrary.org Enoch Pratt Free Library State Library Resource Center 400 Cathedral Street Baltimore, MD 21201 410-396-4616 Delicious bookmarks: mrweil@prattlibrary.org http://delicious.com/epflslrc_boostyourcirc Flickr: http://www.flickr.com/photos/slrclibrarydisplays/