Materials Merchandising:
 Boost Your Circulation!
        Rebecca Hass
     Michele Ringger-Weil
        Shayna Siegel
   ...
Objectives
Learn how merchandising and displays can
create an inviting environment and feature your
collection.
   – Use d...
Bookstores
Libraries
Advantages of Display
• Highlights features of your collection and
  the community
• Standing source of Reader’s Advisory
...
Why?:
It’s All About the
Motivations to
              Display
                 increase                 increase
Bookstore                        S...
Understanding
       Floor Plan Layout
Typical Big Box Bookstore Layout
  – Display Tables
  – Bestsellers/New Books
  – E...
Display Tables
Bestsellers/New Books
Endcap Displays
Faceouts
People do judge
  a book by its
  cover, especially
  young adults



Jones, L. A. (2007). The Great
Cover-up. School Libr...
Shopping Bags
Cash/Wrap or Point of Check Out
Pratt Cafe
Quick Survey
How much does circulation increase when an
 item is placed near the circulation desk?
  – 3-10%
  – 30-100%
 ...
Circulation Increase




Baker, S. L. (1986, July). The display phenomenon: An exploration into factors causing the increa...
Library Book Display Studies
1. Sharon L. Baker
  •   Books at front desk
  •   Patrons choose by
      browsing/recommend...
Face-outs: Sarah P. Long Study
                              Average circs per title during study period

                ...
Herbert Goldhor
• Two Studies
“Good Books You May Have Missed”
    1. High Traffic Area vs. Regular
    Shelves
         2...
Extreme Library Makeover
• Mount Laurel, NJ library
• Implemented low-cost, high-commitment retail
  merchandising solutio...
Mount Laurel Library: Gondolas
Mount Laurel Library: Audiobook
           Display
Ideas for a Library
Assignment: Determine Your
       Traffic Flow
What to Avoid….
Creating Effective Displays
           and Signage
• How to maximize display effectiveness?
  – Timeliness
  – Eye catchin...
Display
Guidelines
Display Guidelines
1.   Determine location
2.   Determine topic and audience
3.   Check catalog for availability
4.   Pull...
1. Determine location




         Glenwood Branch, Howard County Library
Use a book truck for your display
2. Determine Topic and Audience
•   Chase’s Calendar of Events
•   Holidays
•   Community Events
•   News
•   Oprah
•   No...
What do people outside the library think?
What are some topic ideas?
Topic Ideas
• Visiting Authors   •   Gardening
• Author Tributes    •   Holidays
• Award Winners      •   Home Improvement...
Glenwood Branch, Howard County Library
3. Check catalog for availability


                      Do you have
                      enough books to
              ...
4. Pull books and examine for visual
               appeal
5. Sort books by size
6. Visualize shape of display-
           Pyramid
7. Distribute books by size, color,
and cover design – Class picture
Book Easels and Sign Holders
 Easels and Sign Holders can be purchased from Demco, Gaylord,
 Highsmith, or any other place...
Props
8. Stand back and look at it
9. Keep an eye on it
And now for the fun part.
What have we learned?
Learn how displays can create an inviting
  environment and feature your collection.
   – Use displa...
Any Final Questions?
For More Information:
Rebecca Hass
Business, Science, & Technology Department
Enoch Pratt Free Library
State Library Resou...
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
Displays: Boost Your Circulation
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Displays: Boost Your Circulation

  1. 1. Materials Merchandising: Boost Your Circulation! Rebecca Hass Michele Ringger-Weil Shayna Siegel May 21, 2010
  2. 2. Objectives Learn how merchandising and displays can create an inviting environment and feature your collection. – Use displays for Reader’s Advisory – Be convinced that displays will increase material circulation. – Learning fundamental display design guidelines – Learn retail techniques to merchandise your collection.
  3. 3. Bookstores
  4. 4. Libraries
  5. 5. Advantages of Display • Highlights features of your collection and the community • Standing source of Reader’s Advisory • More inviting environment “Displays are part of the joy of libraries… and change the library from a warehouse into a place of interest.”(Moore, 1997) • Allows input/creativity from staff Moore, M.S. (1997). Book display as adult service. Journal of Educational Media & Library Sciences 34(3). 263.
  6. 6. Why?: It’s All About the
  7. 7. Motivations to Display increase increase Bookstore Sales Profit increase increase Libraries Circulation Community Usage increase increase Continued Existence Funding of the Library!
  8. 8. Understanding Floor Plan Layout Typical Big Box Bookstore Layout – Display Tables – Bestsellers/New Books – Endcap Displays – Faceouts – Use of Shopping Bags – Cash/Wrap or Point of Check Out
  9. 9. Display Tables
  10. 10. Bestsellers/New Books
  11. 11. Endcap Displays
  12. 12. Faceouts
  13. 13. People do judge a book by its cover, especially young adults Jones, L. A. (2007). The Great Cover-up. School Library Journal
  14. 14. Shopping Bags
  15. 15. Cash/Wrap or Point of Check Out
  16. 16. Pratt Cafe
  17. 17. Quick Survey How much does circulation increase when an item is placed near the circulation desk? – 3-10% – 30-100% – 300-1000% – 3000-10000%
  18. 18. Circulation Increase Baker, S. L. (1986, July). The display phenomenon: An exploration into factors causing the increased circulation of displayed books. Library Quarterly 56. 237-57
  19. 19. Library Book Display Studies 1. Sharon L. Baker • Books at front desk • Patrons choose by browsing/recommendations 2. Sarah P. Long • Face-outs 3. Herbert Goldhor • Display books circ. more
  20. 20. Face-outs: Sarah P. Long Study Average circs per title during study period 5 4.5 4 3.5 Number of Circs 3 2.5 2 1.5 1 0.5 0 Spine out 2.58 Face front 4.70 Long, S. P. (1987, Fall). The effect of face-front book display in a public library. North Carolina Libraries 45. 150-153.
  21. 21. Herbert Goldhor • Two Studies “Good Books You May Have Missed” 1. High Traffic Area vs. Regular Shelves 2. Three groups of biographies Goldhor, H. (1972, Oct.). The effect of prime display location on public library circulation of selected adult titles. Library Quarterly 42(4). 371-389 Goldhor, H. (1981, Jul.). Experimental effects on the choice of books borrowed by public library adult patrons. Library Quarterly 51(3). 253-268
  22. 22. Extreme Library Makeover • Mount Laurel, NJ library • Implemented low-cost, high-commitment retail merchandising solutions 2003-04. • 39% circulation increase Not-So-Extreme Library Makeover • “Read A Winner” display by part-time employee • Tukwila, WA library • 21% circulation increase Bernstein, J. E., & Schalk-Greene, K. (2006, April). Extreme library makeover. American Libraries36(4). 66-69. Riquelme, M. (1998, Nov./Dec.). Read a winner. Library Mosaics 9(6). 12-13.
  23. 23. Mount Laurel Library: Gondolas
  24. 24. Mount Laurel Library: Audiobook Display
  25. 25. Ideas for a Library
  26. 26. Assignment: Determine Your Traffic Flow
  27. 27. What to Avoid….
  28. 28. Creating Effective Displays and Signage • How to maximize display effectiveness? – Timeliness – Eye catching • What makes an effective sign? – Visibility – Legibility – Simplicity
  29. 29. Display Guidelines
  30. 30. Display Guidelines 1. Determine location 2. Determine topic and audience 3. Check catalog for availability 4. Pull books and examine for visual appeal 5. Sort books by size 6. Visualize shape of display 7. Distribute books by size, color, & cover design 8. Stand back and look 9. Keep an eye on it
  31. 31. 1. Determine location Glenwood Branch, Howard County Library
  32. 32. Use a book truck for your display
  33. 33. 2. Determine Topic and Audience • Chase’s Calendar of Events • Holidays • Community Events • News • Oprah • NoveList (RA & School Resources) • Books and Authors (Browse by Genre) • Web Search – Google, Flickr, Library Thing
  34. 34. What do people outside the library think?
  35. 35. What are some topic ideas?
  36. 36. Topic Ideas • Visiting Authors • Gardening • Author Tributes • Holidays • Award Winners • Home Improvement • Neighborhood • Sports Activities • Back to School • Read-alikes • Scandals • Booklists
  37. 37. Glenwood Branch, Howard County Library
  38. 38. 3. Check catalog for availability Do you have enough books to display?
  39. 39. 4. Pull books and examine for visual appeal
  40. 40. 5. Sort books by size
  41. 41. 6. Visualize shape of display- Pyramid
  42. 42. 7. Distribute books by size, color, and cover design – Class picture
  43. 43. Book Easels and Sign Holders Easels and Sign Holders can be purchased from Demco, Gaylord, Highsmith, or any other place you buy library supplies.
  44. 44. Props
  45. 45. 8. Stand back and look at it
  46. 46. 9. Keep an eye on it
  47. 47. And now for the fun part.
  48. 48. What have we learned? Learn how displays can create an inviting environment and feature your collection. – Use displays for Reader’s Advisory – Be convinced that displays will increase material circulation. – Learning fundamental display design guidelines – Learn retail techniques to merchandise your collection.
  49. 49. Any Final Questions?
  50. 50. For More Information: Rebecca Hass Business, Science, & Technology Department Enoch Pratt Free Library State Library Resource Center Shayna Siegel 400 Cathedral Street Fine Arts and Music Department Balatimore, MD 21201 Enoch Pratt Free Library 410-396-5317 State Library Resource Center rhass@prattlibrary.org 400 Cathedral Street Baltimore, MD 21201 Michele Ringger-Weil 410-396-5490 Sights and Sounds Department slsiegel@prattlibrary.org Enoch Pratt Free Library State Library Resource Center 400 Cathedral Street Baltimore, MD 21201 410-396-4616 Delicious bookmarks: mrweil@prattlibrary.org http://delicious.com/epflslrc_boostyourcirc Flickr: http://www.flickr.com/photos/slrclibrarydisplays/

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