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Crash course Crash course Document Transcript

  • jennyfur Crash Course on Creativity Observation Lab clothesBefore you enter the store:Does the store draw you in? If so, how? yes, many people and vibrant displayIs the door open or closed? openHow does this make you feel? well it saves time and is easier.so happyHow big is the sign lettering and in what font? some fancy font and quite big.purpleWhat does it tell you about the store? its a fun place!Environment:What is the color scheme of the store? How does this affect you? its colorful it doesnt affect meWhat type of floor does the store have? How does this effect the environment? tiles.a bit distantHow high is the ceiling? How does this feel? quite high..no feelingHow brightly lit is the store? How does this affect you? just the right amountHow loud is the environment? many people so quite loudWhat is causing the noise? customers and musicIs there music playing? If so, does it fit the environment? yes and it makes the place exciting in a wayIs the store warm or cold? coldIs the store crowed with merchandise or is it sparse? A LOT!Does the store have a distinctive smell? leatherWhere is the cash register located? in one endHow visible is the store security? very visibleHow long do you want to stay in this store? 20 mins.Does the environment influence the perceived value of the merchandise? yup
  • Personnel:How long does it take before a sales person initiates contact? after i have gone through half of the stuffDoes the salesperson have a script to follow with each customer? i have no idea.but seems that wayDoes the salesperson treat different customers differently? yes.What is the ratio of salespeople to customers? id say 1:10What age and gender are the employees? mid 20s to mid 30sAre the salespeople using the store products? no they have a uniformDo the salespeople have a uniform? yesDo the salespeople match the stores image? yesProducts:What is the first product that you notice? shoesIs there a central display table with featured products? yesWhere are items that are “for sale” located in the store? noneHow are the products arranged? By function? By price? By color? priceAre there free samples or demonstrations? noWhat products are at eye level? noneWhat items in the store are in the least accessible locations? the shirts most expensive = shoesWhere are the most and least expensive products located? least expensive = ringsAre the prices of the products easy to find? yesAre there impulse items near the cash register? yes
  • Customers:Are most customers alone or with someone else? What is the relationship? friends,groupsWhat is the average age and gender of the customers? teens to 20sWhen a customer enters the store, do they tend to walk in the same path or direction? - yesHow long do customers stay in the store, on average? 10 to 15 minsDo customer touch the products? Is this encouraged? yesDo most customers appear to be on a mission or are they browsing? randomWhat percent of customers purchase products in the store? 40%Other Observations: well considering there was no sale i think the store had quite a lot of people present!
  • Crash Course on Creativity Splash Observation Lab clothesBefore you enter the store:Does the store draw you in? If so, how? yes.theres a big saleIs the door open or closed? openHow does this make you feel? good i guessHow big is the sign lettering and in what font? fancy font, quite bigWhat does it tell you about the store? its quite nice actuallyEnvironment:What is the color scheme of the store? How does this affect you? read and whiteWhat type of floor does the store have? How does this effect the environment? wooden.calmHow high is the ceiling? How does this feel? high. no feelings associatedHow brightly lit is the store? How does this affect you? quite bright.eyes hurt a bitHow loud is the environment? very loudWhat is causing the noise? people and musicIs there music playing? If so, does it fit the environment? no its way to loudIs the store warm or cold? coldIs the store crowed with merchandise or is it sparse? alotDoes the store have a distinctive smell? yes.mintWhere is the cash register located? cornorHow visible is the store security? very visible.in dubai it always isHow long do you want to stay in this store? 10 mins yesDoes the environment influence the perceived value of the merchandise?
  • Personnel:How long does it take before a sales person initiates contact? they never doDoes the salesperson have a script to follow with each customer? dont knowDoes the salesperson treat different customers differently? dont knowWhat is the ratio of salespeople to customers? 1:20 atleastWhat age and gender are the employees? 20s to 30sAre the salespeople using the store products? yesDo the salespeople have a uniform? noDo the salespeople match the stores image? no, its a teen store with old peopleProducts:What is the first product that you notice? a beltIs there a central display table with featured products? noWhere are items that are “for sale” located in the store? everywhereHow are the products arranged? By function? By price? By color? priceAre there free samples or demonstrations? yesWhat products are at eye level? noneWhat items in the store are in the least accessible locations? noneWhere are the most and least expensive products located? most expensive at back.least in frontAre the prices of the products easy to find? yesAre there impulse items near the cash register? yes
  • Customers:Are most customers alone or with someone else? What is the relationship? friends and groupsWhat is the average age and gender of the customers? teensWhen a customer enters the store, do they tend to walk in the same path or direction? - no randomHow long do customers stay in the store, on average? 15 minsDo customer touch the products? Is this encouraged? yesDo most customers appear to be on a mission or are they browsing? mission.get the best least expensive item!What percent of customers purchase products in the store? 30.Other Observations: it was a sale, so obviously many people came in but i think normally it wont because it is kind of over prized.
  • Crash Course on Creativity Observation Lab hugo bossBefore you enter the store:Does the store draw you in? If so, how? not reallyIs the door open or closed? closedHow does this make you feel? no feelings.dont really mind openingHow big is the sign lettering and in what font? big dark.What does it tell you about the store? it looks very serious.too seriousEnvironment:What is the color scheme of the store? How does this affect you? brown and yellowWhat type of floor does the store have? How does this effect the environment? tile.making more seriousHow high is the ceiling? How does this feel? quite high and no feelingsHow brightly lit is the store? How does this affect you? normalHow loud is the environment? not very loudWhat is causing the noise? no noiseIs there music playing? If so, does it fit the environment? yes.it makes it calmIs the store warm or cold? normalIs the store crowed with merchandise or is it sparse? sparseDoes the store have a distinctive smell? yes. leatherWhere is the cash register located? middleHow visible is the store security? yes veryHow long do you want to stay in this store? 5 mins.Does the environment influence the perceived value of the merchandise? expensive
  • Personnel:How long does it take before a sales person initiates contact? 2 secondsDoes the salesperson have a script to follow with each customer? i think soDoes the salesperson treat different customers differently? yes.What is the ratio of salespeople to customers? 1:3What age and gender are the employees? 30sAre the salespeople using the store products? yesDo the salespeople have a uniform? all wearing suits.so i guess yessDo the salespeople match the stores image? yes alot!Products:What is the first product that you notice? an overpriced walletIs there a central display table with featured products? noWhere are items that are “for sale” located in the store? no saleHow are the products arranged? By function? By price? By color? functionAre there free samples or demonstrations? noWhat products are at eye level? mostWhat items in the store are in the least accessible locations? noneWhere are the most and least expensive products located? all r expensiveAre the prices of the products easy to find? not reallyAre there impulse items near the cash register? no
  • Customers:Are most customers alone or with someone else? What is the relationship? alone.or marriedWhat is the average age and gender of the customers? men.30s 40sWhen a customer enters the store, do they tend to walk in the same path or direction? - no. randomHow long do customers stay in the store, on average? 10 mins i thinkDo customer touch the products? Is this encouraged? noDo most customers appear to be on a mission or are they browsing? browsingWhat percent of customers purchase products in the store? 60%Other Observations: it seems like a cold harsh place.the moment they knew i wasnt going to buy anything i was left alone and given the "looks".
  • Crash Course on Creativity Observation Lab electronicsBefore you enter the store:Does the store draw you in? If so, how? yes it did. interesting displayIs the door open or closed? openHow does this make you feel? fine i think.havent really thought much about this stuff.How big is the sign lettering and in what font? big enough to be read clearlyWhat does it tell you about the store? nothing.but the display is goodEnvironment:What is the color scheme of the store? How does this affect you? pretty random.lots of blue.doesnt affect.What type of floor does the store have? How does this effect the environment? tiles.sharpHow high is the ceiling? How does this feel? quite high. dont care muchHow brightly lit is the store? How does this affect you? just the right about.doesnt.How loud is the environment? quite loudWhat is causing the noise? peopleIs there music playing? If so, does it fit the environment? yes.yes.very versatileIs the store warm or cold? normalIs the store crowed with merchandise or is it sparse? crowedDoes the store have a distinctive smell? not reallyWhere is the cash register located? cornorHow visible is the store security? very visibleHow long do you want to stay in this store? 5 minsDoes the environment influence the perceived value of the merchandise? yes
  • Personnel:How long does it take before a sales person initiates contact? depends.5 mins.Does the salesperson have a script to follow with each customer? i guessDoes the salesperson treat different customers differently? not reallyWhat is the ratio of salespeople to customers? 1:7What age and gender are the employees? ladies 20sAre the salespeople using the store products? noDo the salespeople have a uniform? yesDo the salespeople match the stores image? kind ofProducts:What is the first product that you notice? ipodIs there a central display table with featured products? yesWhere are items that are “for sale” located in the store? noneHow are the products arranged? By function? By price? By color? functionAre there free samples or demonstrations? yesWhat products are at eye level? mostWhat items in the store are in the least accessible locations? the small onesWhere are the most and least expensive products located? its mixedAre the prices of the products easy to find? yesAre there impulse items near the cash register? yes
  • Customers:Are most customers alone or with someone else? What is the relationship? random.mixedWhat is the average age and gender of the customers? teens to 50sWhen a customer enters the store, do they tend to walk in the same path or direction? - noHow long do customers stay in the store, on average? 20 minsDo customer touch the products? Is this encouraged? yes and yesDo most customers appear to be on a mission or are they browsing? mixedWhat percent of customers purchase products in the store? 20 i thinkOther Observations: electronic stores are boring for me. but i didnt judge it.okay maybe i did a bit.
  • Crash Course on Creativity Observation Lab foodBefore you enter the store:Does the store draw you in? If so, how? yes it does because im hungryIs the door open or closed? openHow does this make you feel? less time to open more to eat.goodHow big is the sign lettering and in what font? some cool food font.has a cupcake in itWhat does it tell you about the store? its a place whee i get food.did i mention im hungryEnvironment:What is the color scheme of the store? How does this affect you? pink.not really.What type of floor does the store have? How does this effect the environment? wood.it doesnt effect anythingHow high is the ceiling? How does this feel? high and dont careHow brightly lit is the store? How does this affect you? its morning and they have big windows.niceHow loud is the environment? not very.usual people talking.not loudWhat is causing the noise? no noiseIs there music playing? If so, does it fit the environment? yes.yes it doesIs the store warm or cold? coldIs the store crowed with merchandise or is it sparse? sparse.more place to sitDoes the store have a distinctive smell? yes.chocolate and strawberryWhere is the cash register located? in frontHow visible is the store security? not muchHow long do you want to stay in this store? foreverDoes the environment influence the perceived value of the merchandise? yes
  • Personnel:How long does it take before a sales person initiates contact? 2 secsDoes the salesperson have a script to follow with each customer? i think soDoes the salesperson treat different customers differently? not reallyWhat is the ratio of salespeople to customers? 1:1 at each transactionWhat age and gender are the employees? male female 50% 20sAre the salespeople using the store products? noDo the salespeople have a uniform? yesDo the salespeople match the stores image? yesProducts:What is the first product that you notice? ice cream!Is there a central display table with featured products? noWhere are items that are “for sale” located in the store? no saleHow are the products arranged? By function? By price? By color? tasteAre there free samples or demonstrations? oh yessssWhat products are at eye level? no.What items in the store are in the least accessible locations? all.need to ask sales people to get stuffWhere are the most and least expensive products located? randomAre the prices of the products easy to find? yesAre there impulse items near the cash register? yes
  • Customers:Are most customers alone or with someone else? What is the relationship? mixedWhat is the average age and gender of the customers? all agesWhen a customer enters the store, do they tend to walk in the same path or direction? - yes.towards the foodHow long do customers stay in the store, on average? 30 minsDo customer touch the products? Is this encouraged? noDo most customers appear to be on a mission or are they browsing? missionWhat percent of customers purchase products in the store? 100%Other Observations: it was a ice cream and cake shop..was amazing i spent quite some time there..i loved the calm atmosphere.but it got cold.although that justified because of the ice cream
  • Crash Course on Creativity Observation Lab booksBefore you enter the store:Does the store draw you in? If so, how? yes because i love booksIs the door open or closed? openHow does this make you feel? goodHow big is the sign lettering and in what font? normalWhat does it tell you about the store? its quite a quite serious placeEnvironment:What is the color scheme of the store? How does this affect you? its pretty bland. doesnt, im here for books not coloursWhat type of floor does the store have? How does this effect the environment? wooden.it keeps it neutralHow high is the ceiling? How does this feel? very high.dont careHow brightly lit is the store? How does this affect you? the normal amount.like it easier to readHow loud is the environment? very quiteWhat is causing the noise? its quiteIs there music playing? If so, does it fit the environment? no musicIs the store warm or cold? warmIs the store crowed with merchandise or is it sparse? a lot of books everywhereDoes the store have a distinctive smell? yes of old booksWhere is the cash register located? centerHow visible is the store security? yesHow long do you want to stay in this store? 3 hours atleastDoes the environment influence the perceived value of the merchandise? yes
  • Personnel: they dont unless u ask helpHow long does it take before a sales person initiates contact?Does the salesperson have a script to follow with each customer? no.depends on the customerDoes the salesperson treat different customers differently? noWhat is the ratio of salespeople to customers? 1:8 i guessWhat age and gender are the employees? 20s to 40sAre the salespeople using the store products? noDo the salespeople have a uniform? yesDo the salespeople match the stores image? yes. very bookishProducts:What is the first product that you notice? jk rowling - the casual vacancyIs there a central display table with featured products? yesWhere are items that are “for sale” located in the store? al aroundHow are the products arranged? By function? By price? By color? function(genre)Are there free samples or demonstrations? noWhat products are at eye level? most booksWhat items in the store are in the least accessible locations? noneWhere are the most and least expensive products located? its all mixedAre the prices of the products easy to find? yesAre there impulse items near the cash register? yes
  • Customers: mixedAre most customers alone or with someone else? What is the relationship?What is the average age and gender of the customers? agg ages 50% gender distributionWhen a customer enters the store, do they tend to walk in the same path or direction? - noHow long do customers stay in the store, on average? 2 hoursDo customer touch the products? Is this encouraged? yes and yesDo most customers appear to be on a mission or are they browsing? browsingWhat percent of customers purchase products in the store? 40%Other Observations: none..most people mind their own business