1. jennyfur
Crash Course on Creativity
Observation Lab clothes
Before you enter the store:
Does the store draw you in? If so, how? yes, many people and vibrant display
Is the door open or closed? open
How does this make you feel? well it saves time and is easier.so happy
How big is the sign lettering and in what font? some fancy font and quite big.purple
What does it tell you about the store? its a fun place!
Environment:
What is the color scheme of the store? How does this affect you? its colorful it doesn't affect me
What type of floor does the store have? How does this effect the environment? tiles.a bit distant
How high is the ceiling? How does this feel? quite high..no feeling
How brightly lit is the store? How does this affect you? just the right amount
How loud is the environment? many people so quite loud
What is causing the noise? customers and music
Is there music playing? If so, does it fit the environment? yes and it makes the place exciting in a
way
Is the store warm or cold? cold
Is the store crowed with merchandise or is it sparse? A LOT!
Does the store have a distinctive smell? leather
Where is the cash register located? in one end
How visible is the store security? very visible
How long do you want to stay in this store? 20 mins.
Does the environment influence the perceived value of the merchandise? yup

2. Personnel:
How long does it take before a sales person initiates contact? after i have gone through half of the
stuff
Does the salesperson have a script to follow with each customer? i have no idea.but seems that way
Does the salesperson treat different customers differently? yes.
What is the ratio of salespeople to customers? id say 1:10
What age and gender are the employees? mid 20's to mid 30's
Are the salespeople using the store products? no they have a uniform
Do the salespeople have a uniform? yes
Do the salespeople match the stores image? yes
Products:
What is the first product that you notice? shoes
Is there a central display table with featured products? yes
Where are items that are “for sale” located in the store? none
How are the products arranged? By function? By price? By color? price
Are there free samples or demonstrations? no
What products are at eye level? none
What items in the store are in the least accessible locations? the shirts
most expensive = shoes
Where are the most and least expensive products located?
least expensive = rings
Are the prices of the products easy to find? yes
Are there impulse items near the cash register? yes

3. Customers:
Are most customers alone or with someone else? What is the relationship? friends,groups
What is the average age and gender of the customers? teens to 20's
When a customer enters the store, do they tend to walk in the same path or direction? - yes
How long do customers stay in the store, on average? 10 to 15 mins
Do customer touch the products? Is this encouraged? yes
Do most customers appear to be on a mission or are they browsing? random
What percent of customers purchase products in the store? 40%
Other Observations:
well considering there was no sale i think the store had quite a lot of people present!

4. Crash Course on Creativity
Splash
Observation Lab clothes
Before you enter the store:
Does the store draw you in? If so, how? yes.there's a big sale
Is the door open or closed? open
How does this make you feel? good i guess
How big is the sign lettering and in what font? fancy font, quite big
What does it tell you about the store? its quite nice actually
Environment:
What is the color scheme of the store? How does this affect you? read and white
What type of floor does the store have? How does this effect the environment? wooden.calm
How high is the ceiling? How does this feel? high. no feelings associated
How brightly lit is the store? How does this affect you? quite bright.eyes hurt a bit
How loud is the environment? very loud
What is causing the noise? people and music
Is there music playing? If so, does it fit the environment? no its way to loud
Is the store warm or cold? cold
Is the store crowed with merchandise or is it sparse? alot
Does the store have a distinctive smell? yes.mint
Where is the cash register located? cornor
How visible is the store security? very visible.in dubai it always is
How long do you want to stay in this store? 10 mins
yes
Does the environment influence the perceived value of the merchandise?

5. Personnel:
How long does it take before a sales person initiates contact? they never do
Does the salesperson have a script to follow with each customer? dont know
Does the salesperson treat different customers differently? dont know
What is the ratio of salespeople to customers? 1:20 atleast
What age and gender are the employees? 20's to 30's
Are the salespeople using the store products? yes
Do the salespeople have a uniform? no
Do the salespeople match the stores image? no, its a teen store with old people
Products:
What is the first product that you notice? a belt
Is there a central display table with featured products? no
Where are items that are “for sale” located in the store? everywhere
How are the products arranged? By function? By price? By color? price
Are there free samples or demonstrations? yes
What products are at eye level? none
What items in the store are in the least accessible locations? none
Where are the most and least expensive products located? most expensive at back.least in front
Are the prices of the products easy to find? yes
Are there impulse items near the cash register? yes

6. Customers:
Are most customers alone or with someone else? What is the relationship? friends and groups
What is the average age and gender of the customers? teens
When a customer enters the store, do they tend to walk in the same path or direction? - no random
How long do customers stay in the store, on average? 15 mins
Do customer touch the products? Is this encouraged? yes
Do most customers appear to be on a mission or are they browsing? mission.get the best least
expensive item!
What percent of customers purchase products in the store? 30.
Other Observations:
it was a sale, so obviously many people came in but i think normally it wont because it is kind of
over prized.

7. Crash Course on Creativity
Observation Lab
hugo boss
Before you enter the store:
Does the store draw you in? If so, how? not really
Is the door open or closed? closed
How does this make you feel? no feelings.dont really mind opening
How big is the sign lettering and in what font? big dark.
What does it tell you about the store? it looks very serious.too serious
Environment:
What is the color scheme of the store? How does this affect you? brown and yellow
What type of floor does the store have? How does this effect the environment? tile.making more serious
How high is the ceiling? How does this feel? quite high and no feelings
How brightly lit is the store? How does this affect you? normal
How loud is the environment? not very loud
What is causing the noise? no noise
Is there music playing? If so, does it fit the environment? yes.it makes it calm
Is the store warm or cold? normal
Is the store crowed with merchandise or is it sparse? sparse
Does the store have a distinctive smell? yes. leather
Where is the cash register located? middle
How visible is the store security? yes very
How long do you want to stay in this store? 5 mins.
Does the environment influence the perceived value of the merchandise? expensive

8. Personnel:
How long does it take before a sales person initiates contact? 2 seconds
Does the salesperson have a script to follow with each customer? i think so
Does the salesperson treat different customers differently? yes.
What is the ratio of salespeople to customers? 1:3
What age and gender are the employees? 30's
Are the salespeople using the store products? yes
Do the salespeople have a uniform? all wearing suits.so i guess yess
Do the salespeople match the stores image? yes alot!
Products:
What is the first product that you notice? an overpriced wallet
Is there a central display table with featured products? no
Where are items that are “for sale” located in the store? no sale
How are the products arranged? By function? By price? By color? function
Are there free samples or demonstrations? no
What products are at eye level? most
What items in the store are in the least accessible locations? none
Where are the most and least expensive products located? all r expensive
Are the prices of the products easy to find? not really
Are there impulse items near the cash register? no

9. Customers:
Are most customers alone or with someone else? What is the relationship? alone.or married
What is the average age and gender of the customers? men.30's 40's
When a customer enters the store, do they tend to walk in the same path or direction? - no. random
How long do customers stay in the store, on average? 10 mins i think
Do customer touch the products? Is this encouraged? no
Do most customers appear to be on a mission or are they browsing? browsing
What percent of customers purchase products in the store? 60%
Other Observations:
it seems like a cold harsh place.the moment they knew i wasnt going to buy anything i was left
alone and given the "looks".

10. Crash Course on Creativity
Observation Lab
electronics
Before you enter the store:
Does the store draw you in? If so, how? yes it did. interesting display
Is the door open or closed? open
How does this make you feel? fine i think.havent really thought much about this stuff.
How big is the sign lettering and in what font? big enough to be read clearly
What does it tell you about the store? nothing.but the display is good
Environment:
What is the color scheme of the store? How does this affect you? pretty random.lots of blue.doesnt
affect.
What type of floor does the store have? How does this effect the environment? tiles.sharp
How high is the ceiling? How does this feel? quite high. dont care much
How brightly lit is the store? How does this affect you? just the right about.doesnt.
How loud is the environment? quite loud
What is causing the noise? people
Is there music playing? If so, does it fit the environment? yes.yes.very versatile
Is the store warm or cold? normal
Is the store crowed with merchandise or is it sparse? crowed
Does the store have a distinctive smell? not really
Where is the cash register located? cornor
How visible is the store security? very visible
How long do you want to stay in this store? 5 mins
Does the environment influence the perceived value of the merchandise? yes

11. Personnel:
How long does it take before a sales person initiates contact? depends.5 mins.
Does the salesperson have a script to follow with each customer? i guess
Does the salesperson treat different customers differently? not really
What is the ratio of salespeople to customers? 1:7
What age and gender are the employees? ladies 20's
Are the salespeople using the store products? no
Do the salespeople have a uniform? yes
Do the salespeople match the stores image? kind of
Products:
What is the first product that you notice? ipod
Is there a central display table with featured products? yes
Where are items that are “for sale” located in the store? none
How are the products arranged? By function? By price? By color? function
Are there free samples or demonstrations? yes
What products are at eye level? most
What items in the store are in the least accessible locations? the small ones
Where are the most and least expensive products located? its mixed
Are the prices of the products easy to find? yes
Are there impulse items near the cash register? yes

12. Customers:
Are most customers alone or with someone else? What is the relationship? random.mixed
What is the average age and gender of the customers? teens to 50's
When a customer enters the store, do they tend to walk in the same path or direction? - no
How long do customers stay in the store, on average? 20 mins
Do customer touch the products? Is this encouraged? yes and yes
Do most customers appear to be on a mission or are they browsing? mixed
What percent of customers purchase products in the store? 20 i think
Other Observations:
electronic stores are boring for me. but i didnt judge it.okay maybe i did a bit.

13. Crash Course on Creativity
Observation Lab food
Before you enter the store:
Does the store draw you in? If so, how? yes it does because im hungry
Is the door open or closed? open
How does this make you feel? less time to open more to eat.good
How big is the sign lettering and in what font? some cool food font.has a cupcake in it
What does it tell you about the store? its a place whee i get food.did i mention im hungry
Environment:
What is the color scheme of the store? How does this affect you? pink.not really.
What type of floor does the store have? How does this effect the environment? wood.it doesnt effect
anything
How high is the ceiling? How does this feel? high and dont care
How brightly lit is the store? How does this affect you? its morning and they have big windows.nice
How loud is the environment? not very.usual people talking.not loud
What is causing the noise? no noise
Is there music playing? If so, does it fit the environment? yes.yes it does
Is the store warm or cold? cold
Is the store crowed with merchandise or is it sparse? sparse.more place to sit
Does the store have a distinctive smell? yes.chocolate and strawberry
Where is the cash register located? in front
How visible is the store security? not much
How long do you want to stay in this store? forever
Does the environment influence the perceived value of the merchandise? yes

14. Personnel:
How long does it take before a sales person initiates contact? 2 secs
Does the salesperson have a script to follow with each customer? i think so
Does the salesperson treat different customers differently? not really
What is the ratio of salespeople to customers? 1:1 at each transaction
What age and gender are the employees? male female 50% 20s
Are the salespeople using the store products? no
Do the salespeople have a uniform? yes
Do the salespeople match the stores image? yes
Products:
What is the first product that you notice? ice cream!
Is there a central display table with featured products? no
Where are items that are “for sale” located in the store? no sale
How are the products arranged? By function? By price? By color? taste
Are there free samples or demonstrations? oh yessss
What products are at eye level? no.
What items in the store are in the least accessible locations? all.need to ask sales people to get stuff
Where are the most and least expensive products located? random
Are the prices of the products easy to find? yes
Are there impulse items near the cash register? yes

15. Customers:
Are most customers alone or with someone else? What is the relationship? mixed
What is the average age and gender of the customers? all ages
When a customer enters the store, do they tend to walk in the same path or direction? - yes.towards the
food
How long do customers stay in the store, on average? 30 mins
Do customer touch the products? Is this encouraged? no
Do most customers appear to be on a mission or are they browsing? mission
What percent of customers purchase products in the store? 100%
Other Observations:
it was a ice cream and cake shop..was amazing i spent quite some time there..i loved the
calm atmosphere.but it got cold.although that justified because of the ice cream

16. Crash Course on Creativity
Observation Lab books
Before you enter the store:
Does the store draw you in? If so, how? yes because i love books
Is the door open or closed? open
How does this make you feel? good
How big is the sign lettering and in what font? normal
What does it tell you about the store? its quite a quite serious place
Environment:
What is the color scheme of the store? How does this affect you? its pretty bland. doesnt, im here for
books not colours
What type of floor does the store have? How does this effect the environment? wooden.it keeps it neutral
How high is the ceiling? How does this feel? very high.dont care
How brightly lit is the store? How does this affect you? the normal amount.like it easier to read
How loud is the environment? very quite
What is causing the noise? its quite
Is there music playing? If so, does it fit the environment? no music
Is the store warm or cold? warm
Is the store crowed with merchandise or is it sparse? a lot of books everywhere
Does the store have a distinctive smell? yes of old books
Where is the cash register located? center
How visible is the store security? yes
How long do you want to stay in this store? 3 hours atleast
Does the environment influence the perceived value of the merchandise? yes

17. Personnel:
they dont unless u ask help
How long does it take before a sales person initiates contact?
Does the salesperson have a script to follow with each customer? no.depends on the customer
Does the salesperson treat different customers differently? no
What is the ratio of salespeople to customers? 1:8 i guess
What age and gender are the employees? 20's to 40's
Are the salespeople using the store products? no
Do the salespeople have a uniform? yes
Do the salespeople match the stores image? yes. very bookish
Products:
What is the first product that you notice? jk rowling - the casual vacancy
Is there a central display table with featured products? yes
Where are items that are “for sale” located in the store? al around
How are the products arranged? By function? By price? By color? function(genre)
Are there free samples or demonstrations? no
What products are at eye level? most books
What items in the store are in the least accessible locations? none
Where are the most and least expensive products located? its all mixed
Are the prices of the products easy to find? yes
Are there impulse items near the cash register? yes

18. Customers:
mixed
Are most customers alone or with someone else? What is the relationship?
What is the average age and gender of the customers? agg ages 50% gender distribution
When a customer enters the store, do they tend to walk in the same path or direction? - no
How long do customers stay in the store, on average? 2 hours
Do customer touch the products? Is this encouraged? yes and yes
Do most customers appear to be on a mission or are they browsing? browsing
What percent of customers purchase products in the store? 40%
Other Observations:
none..most people mind their own business