1. Crash Course on Creativity
Observation Lab
Before you enter the store:
Does the store draw you in? If so, how? not really
Is the door open or closed? closed
How does this make you feel? no feelings.dont really mind opening
How big is the sign lettering and in what font? big dark.
What does it tell you about the store? it looks very serious.too serious
Environment:
What is the color scheme of the store? How does this affect you? brown and yellow
What type of floor does the store have? How does this effect the environment? tile.making more serious
How high is the ceiling? How does this feel? quite high and no feelings
How brightly lit is the store? How does this affect you? normal
How loud is the environment? not very loud
What is causing the noise? no noise
Is there music playing? If so, does it fit the environment? yes.it makes it calm
Is the store warm or cold? normal
Is the store crowed with merchandise or is it sparse? sparse
Does the store have a distinctive smell? yes. leather
Where is the cash register located? middle
How visible is the store security? yes very
How long do you want to stay in this store? 5 mins.
Does the environment influence the perceived value of the merchandise? expensive

2. Personnel:
How long does it take before a sales person initiates contact? 2 seconds
Does the salesperson have a script to follow with each customer? i think so
Does the salesperson treat different customers differently? yes.
What is the ratio of salespeople to customers? 1:3
What age and gender are the employees? 30's
Are the salespeople using the store products? yes
Do the salespeople have a uniform? all wearing suits.so i guess yess
Do the salespeople match the stores image? yes alot!
Products:
What is the first product that you notice? an overpriced wallet
Is there a central display table with featured products? no
Where are items that are “for sale” located in the store? no sale
How are the products arranged? By function? By price? By color? function
Are there free samples or demonstrations? no
What products are at eye level? most
What items in the store are in the least accessible locations? none
Where are the most and least expensive products located? all r expensive
Are the prices of the products easy to find? not really
Are there impulse items near the cash register? no

3. Customers:
Are most customers alone or with someone else? What is the relationship? alone.or married
What is the average age and gender of the customers? men.30's 40's
When a customer enters the store, do they tend to walk in the same path or direction? - no. random
How long do customers stay in the store, on average? 10 mins i think
Do customer touch the products? Is this encouraged? no
Do most customers appear to be on a mission or are they browsing? browsing
What percent of customers purchase products in the store? 60%
Other Observations:
it seems like a cold harsh place.the moment they knew i wasnt going to buy anything i was left
alone and given the "looks".