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EPUB Boot Camp: Best Practices

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    EPUB Boot Camp: Best Practices EPUB Boot Camp: Best Practices Presentation Transcript

    •  
    • Different Workflows for Different Folks
    • Trade Case Study - Hachette
      • Look beyond the printed page
      • Plan for all types of formats at the beginning of the process
      • Incorporate contextual tagging
      • Extend traditional editorial mark-up to include EPUB/XML
    • Hachette’s Mark-up
      • Chances are you’re already doing some kind of standard mark-up in copyediting and editorial
      • EPUB/XML is just the digital equivalent
      • XML is text!
    • Hachette: If It’s So Easy, Why Isn’t Everyone Doing It?
      • Editorial is still mostly paper-based
      • Training editors is a difficult prospect
      • Copyediting is outsourced to freelancers
      • Production design is outsourced/offshored
      • General lack of tagging expertise across the board
      • Not many good tools out there
    • Hachette’s Conclusion: Standardize, standardize, standardize
      • Do a pilot program first
      • Make Word your friend
        • Use track changes
        • Ask authors to work digitally
      • Test to find a combination of manual and automated tagging processes
    • Results of Hachette Pilot
      • Structurally tagged, EPUB-ready documents result in cost savings/increased efficiency
      • First pass pages are cleaner with the new workflow
      • Freelance copyeditors who work digitally are more expensive
      • Structural tagging in Word is tedious (MS Word templates are not very effective)
    • Hachette Pilot Findings Con’t
      • Need a standard vocabulary for context tagging
      • Better tools required – XML writers (DocBook, etc) are too complicated
      • Track changes as an editorial tool produces mixed results
        • Some authors not willing to change
        • Difficult to standardize
    • Scholarly Case Study - Wiley
      • Wiley have found that MS Word Templates are effective for them
      • Not highly technical
      • Decoupled from other technology
      • Structural and semantic tagging can be expressed in Word
      • Macros speed up formatting
    • Wiley Transform to XML
      • Compositors do the converting
      • Add additional tags – rights data, metadata – drawn from Wiley’s own systems
      • Linking between elements
      • Generates an EPUB file and a clean Word document
    • What Works for Wiley
      • Collaboration between Editorial and Production to standardize styles and tags
      • Heavy communication – between departments, among authors, “putting it out there”
      • Monthly roundtables
      • Focusing early efforts on series titles
    • Wiley’s Upsides
      • Workflow efficiencies
      • Clean manuscripts at the end of the process
      • Many points of entry and collaboration in the new workflow
    • Recommendations from Wiley
      • Get your head out of the print space
        • An ebook is not a print book
        • Books are not just books – they are paper books, ebooks, chunks, and websites
      • Understand how your compositors work with the EPUB DTD – that will affect how (and what) you deliver to them
    •  
    • Best Practices for EPUB
      • Begin with the end in mind
      • Commit to sustained change
        • Vision, purpose, execution, refinement
      • It’s not (just) about EPUB
    • Begin with the end in mind … Planning Implementation
      • Establish and evaluate end-user requirements
      • Assess your processes across functions and handoffs
      • Model both current (operational) and future (strategic) benefits
      • Solicit senior-level support for sustained change
      • Determine the point at which you want to implement EPUB
      • Obtain and maintain operating buy-in, support and dialogue
      • Rank your key business benefits and measure progress openly
      • Plan for early wins, ideally spread across multiple functions
      • Exploit the value of prototyping
      • Capture and share deep editorial knowledge
      • Foster and communicate objective measurements
      • Capitalize on the value of new, downstream uses
    • Commit to sustained change … Planning Implementation
      • Establish and evaluate end-user requirements
      • Assess your processes across functions and handoffs
      • Model both current (operational) and future (strategic) benefits
      • Solicit senior-level support for sustained change
      • Determine the point at which you want to implement EPUB
      • Obtain and maintain operating buy-in, support and dialogue
      • Rank your key business benefits and measure progress openly
      • Plan for early wins, ideally spread across multiple functions
      • Exploit the value of prototyping
      • Capture and share deep editorial knowledge
      • Foster and communicate objective measurements
      • Capitalize on the value of new, downstream uses
    • It’s not (just) about EPUB … Planning Implementation
      • Establish and evaluate end-user requirements
      • Assess your processes across functions and handoffs
      • Model both current (operational) and future (strategic) benefits
      • Solicit senior-level support for sustained change
      • Determine the point at which you want to implement EPUB
      • Obtain and maintain operating buy-in, support and dialogue
      • Rank your key business benefits and measure progress openly
      • Plan for early wins, ideally spread across multiple functions
      • Exploit the value of prototyping
      • Capture and share deep editorial knowledge
      • Foster and communicate objective measurements
      • Capitalize on the value of new, downstream uses
    • Steps for getting started
      • Needs analysis: establish your current capabilities, needs and long-term goals
      • Gap analysis: identify the gaps between where you are and where you want to be
      • Request for information: Solicit more detailed information about vendor capabilities and costs necessary to accurately determine the scope and budget of your EPUB implementation
      • Vendor evaluation: Review the various products and services on offer and map to your needs
    •  
    • Helpful Tools
      • Calibre
      • BookGlutton
      • eCub
      • EPUB Check
    • Calibre
      • Open-source tool
      • Cross-platform – Windows, OS X, Linux
      • TXT and HTML  EPUB conversions
      • Ebook cataloguing system
      • Supports many other conversions
        • 14 input formats
        • 3 output formats
      • Can do bulk conversions
      • Website is difficult to navigate/understand
    • BookGlutton
      • API on the BookGlutton.com website
      • HTML  EPUB conversions
      • Word  HTML  EPUB conversions
      • Accepts only one file at a time – no bulk conversions
      • Extremely simple to use
    • eCub
      • TXT  EPUB (and mobi, with the mobigen application)
      • XHTML  EPUB (and mobi, with the mobigen application)
      • Downloadable app
        • Windows
        • Linux
        • Solaris
        • OS X
      • Unencrypted files only – no DRM
    • EPUB Check
      • Validates EPUB files
      • Available from Google Code
        • http://code.google.com/p/epubcheck/
    • Vendors that support EPUB
      • Mobipocket (Amazon)
      • Stanza (iPhone)
      • Bookworm
      • Sony
      • Feedbooks
      • O’Reilly’s Safari
      • Fictionwise (Barnes & Noble)
    • Useful Resources
      • http://www.idpf.org
      • http://www.epubbooks.com/
      • http://www.bisg.org
      • http://www.booknetcanada.ca
    • In-Depth
      • Build a digital book with EPUB seminar
      • EPUB resources and guides – comprehensive list from O’Reilly
      • Liza Daly/ThreePress tools
    • [email_address]