Slides for the talk I gave at Interaction13 - Toronto.
In the past 15 years, while designers were learning how to create products, services and interactions that guarantee a return on investment, the world of businesses was changing. Economic return is not the only measurement now for value-driven businesses, many start-ups, social enterprises, community-based organisations, NGOs and even for corporations. This upcoming economic model is focused on the impact that new products and service have on societies and economies. We, as designers, are not fully ready to plan and assess what impact our work will have on the users and customers we aim to engage. In this session, I'll present an approach that goes beyond user-centred design and activity-centred design: impact-driven design. I will introduce some examples taken from my involvement in the creation of start-ups in different African countries, and I will introduce a series of tools and practices that would help Interaction Designers go beyond their remit of creating useful, usable and engaging experience, and create impactful services.
30. Actions
Outputs
Outcomes
Impact
Cheap solar Study Help Improve economic
lamps for kids after them condition of new
sunset learn generation of
Africans
• Kids will study, • Study after
not play sunset is effective
• Parents will (kids not tired)
allow kids to keep
lamps
58. THEORY OF CHANGE
What impact do you want to have? How do you get there?
NEW OLD METHODS
Impact-driven design mostly as a framework
MINIMUM VIABLE INTERVENTION
FRUGAL INNOVATION
It’s what are most likely to have an impact
FOLLOW NEW PATHS OF MONEY
Crowd-funding, competition, impact investment, CSR funds