The document discusses multi-channel service design for Africa. It notes that Africa is undergoing a technology renaissance as the population becomes more technologically inclined. It provides statistics on technology penetration in Africa, including high mobile phone usage but low internet connectivity and smartphone adoption. The document advocates for a multi-channel approach to service design in Africa to expand reach through radio, SMS, web, and other channels. It also emphasizes the importance of understanding local context and culture when designing technologies for Africa.
3. #UXAfrica!
“ Africa is undergoing a technology
renaissance. More than ever before, the
“
population is becoming more technologically-
inclined, more web-dependent.
Forbes – July 2011
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41. MULTI-CHANNEL AS A WAY TO… !
EXPAND AUDIENCE!
!
DIVIDE SERVICE IN 'SMALL DOSES’!
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TEST NEW FEATURES IN EACH CHANNEL!
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AGENTS BECOME GATHER / DIFFUSION CHANNEL!
!
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48. MULTI-CHANNEL AS A WAY TO… !
SHOW THAT WE DON’T NEED NO SMSs!
!
WEB ♥ AUDIO!
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CREATE TRUST (THROUGH CUSTOMISATION OF VOICES)!
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PRIORITISE COMMUNITY OVER TECHNOLOGY!
!
!
!
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